1) (BOAT and SONY ) Compare marketing strategies adopted by two different companies of the same industry (FMCG / Telecommunication/media/education industry etc.) keeping in mind the following: − Product mix − Price Mix − Place Mix − Promotion Mix 2) (Axis Bank) Visit a commercial Bank. Find out the procedure to open a savings account. Find out the details of various Agency & General utility services provided by the bank.

1. St. Joseph’s Boys’ High
School
Commerce Project
ISC:2021-2022
Submitted by:
Name- Ansh Shah
Class & Section- 12 ‘C’
Submitted to:
Mrs Akshita
(Commerce Teacher)

2. ACKNOWLEDGEMENT
I want to communicate my uncommon thanks of appreciation to my
educator Mrs Akshita just as our principal Fr. Sunil Fernandez who
gave me the brilliant chance to do this magnificent, which additionally
helped me in doing a great deal of research and I came to know about
such a significant number of new things, I am extremely grateful to them.

3. CERTIFICATE
ST.JOSEPH’S BOYS’ HIGH SCHOOL
#27, MuseumRd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025
Name:- ANSH SHAH
Standard:- XII Commerce
Project:- 1) Compare marketing strategies adopted by two different
companies of the same industry (FMCG /
Telecommunication/media/education industry etc.) keeping in mind
the following: − Product mix − Price Mix − Place Mix − Promotion Mix
2) Visit a commercial Bank. Find out the procedure to open a savings
account. Find out the details of various Agency & General utility
services provided by the bank.
This is to certify that ANSH SHAH has completed the project in
COMMERCE for the academic year 2021-2022 in fulfilment of the board
requirement.
Internal Examiner’s Signature:

4. External Examiner’s signature:
TOPIC 1

5. INDEX
boAT
 Company Overview
 Aim
 Milestones
 Accomplishment
 ProductRange
 Price
 Place
 Promotion
S O N Y
 Company Overview
 Values
 Accomplishments
 Business Activities
 Pricing
 Place
 Discounts
 Promotion
 Distribution

6. Company Overview
Under the legal name "ImagineMarketing Services Pvt. Ltd.", boAt is an Indian-
based company brand providing consumers with electronics accessories .boAt
kick-started its remarkable journey in Indian Consumer waters in 2016 when
Aman Gupta and Sameer Mehta discovered that the people of India were in
search of a durable, fashionable and the most important rationale affordable
fashion accessories.
Aim
The sole aim of boat is to provide premium products at a reasonable price to
the consumers who majorly are Generation Z.
Milestones
In just 4 years boat has achieved to become the No.1 truly wireless speaker
and earphone brand in India and the 5th
largest wearable brand globally. The
boat crossed its 500 crore revenue FY2020. The best part is that the 500-crore
target was projected for FY21-22.
Accomplishment
The boat has performed with flying colours and has achieved a lot in just 5
years. boAt’s success is in its marketing strategy, which augmented the
company’s revenue and growth through the roofs and therefore, boAt came a
long way in terms of success in just a short period.

7. Product range
 Wireless earphones
These earphones are marketed under the name “Airdopes”. It includes a
variety of wireless earphones designed for sports and workout, gaming,
casual and audio wear for women. The price range of these wireless
earphones varies between Rs.1299-Rs.4990.
 Wireless headphones
These headphones are marketed under the name “Rockerz”. It includes
audio wear for casual and gaming purposes. Price ranges from Rs.1099-
Rs.9999.
 Wired earphones
These earphones are marketed under the name “Bassheads”. Price ranges
from Rs.349-Rs.2999.
 Home audio system
These home audio systems are marketed under the name “Aavante”. Price
ranges from Rs.3999-Rs.14999.
 Smartwatches
These smartwatches are marketed under the name “Smart Watches” itself.
Price ranges from Rs.1799-Rs.2999.
 Speakers
These speakers are marketed under the name “Stone”. Price ranges from
Rs.999-Rs.5499.
 Mobile accessories
These accessories are marketed under the name “Mobile Accessories”
itself. Price ranges from Rs.199-Rs.1299.
 Men's grooming kit
Grooming kits for men is boAt’s latest product in the market and is being
sold under the name “Misfit”. It is priced at Rs.1499.

8.  Selling electronic items like accessories
Before 2014 headphones and earphones were sold in the market as electronic
items. The design components didn't matter while buying such an item. But
gradually, design elements began standing out enough to be noticed by
consumers. However, what Boat is doing goes a long ways past design. It sells
its earphones like a fashion accessory.
Boat isn't just selling its item like a fashion accessory yet, in addition,
partnering together with individuals from the fashion business. boAt teamed
up with big-name Designer Masaba Gupta to dispatch limited edition
earphones at the Lakmé FashionWeek 2020. Together, they havedispatched a
line of items to oblige the millennial crowd, bringing back the disco style of the
70s.
That is how the engineering technique of Boat works. Boat is not only an
electronic device but also a trendy device. It has evolved into an accessory for
consumers who want to look better when carrying them. One of its most well-
liked earphone designs is the boat Bluetooth headphone that goes over the
neck. Earphones as a fashionableaccessory! Who would have thought that this
concept was a complete banger?

9.  Premium Quality at an Economical Price
Clients love it when they get a quality item at an affordable price. A large
portion of the superior quality headphones and earphones don't come at a
moderate cost, yet not for Boat's situation. One of the showcasing
methodologies of Boat is to offer durable audio products at a reasonable
cost.
This technique also assists to contend with its competitors like JBL, Sony,
and so forth. Likewise, the affordable costs offered by Boat upheld its rival
JBL to reduce its costs.
One reason for Boat's tremendous achievement is its item's sturdiness.
Additionally, the quality that Boat offers in its audio products is expected
from some premium brands only. These characteristics incline customers
towards the brand.
 Celebrity Endorsements
It requires quite a while for a brand to get supports from famous VIPs and
personalities. In any case, when a brand is doing incredible, at that point it
is simply a question of a couple of years. Boat has a not insignificant
rundown of brand ambassadors.

10. Starting from cricketers like Shikhar Dhawan, KL Rahul and Hardik Pandeya,
and to entertainers like Kiara Advani, Jacqueline Fernandez, Kartik Aryan,
and a lot more teen sensation brand ambassadors.
At the point when a brand is identified with music, at that point it should
have envoys from the music business. The two greatest names in the music
business are Neha Kakkar and Diljeet Dosanjh, who are likewise Boat's
brand ambassadors.
However, a brand promoted by some popular celebrities makes the brand
look true and gains end-users trust. Furthermore, that is the way Boat's
pulls in an enormous shopper base.
Boat is another brand in the market as numerous other audio-based brands
have effectively settled themselves in the market.
 Innovation
One ought to gain from Boat is how to enhance an item type unexpectedly.
The advertising technique of Boat additionally includes continuous
innovations in its product range. Boat continues to present new items in the
market and continues to stand out enough to be noticed by its clients.
Boat offers different sorts of headphones and headsets, bet it remote,
Bluetooth, Airdopes, and so forth. Its item range incorporates every one of
the innovative varieties.
 Consumer Bond
Boat realizes how to interface with its consumers. Offering great items at a
reasonable cost isn't sufficient with regards to selling a brand. Boat likewise
makes a relationship with its consumers. Boat has given a name to its
faithful customers as 'boAT Heads'.
Customers are the spirit of any promoting technique, and the advertising
procedure of boat holds its clients in high esteem. Likewise, boAt responds
to useful feedback provided by its customers or the boAt Heads, so to
speak. With a market share of27.3%, boAt has done something pretty hard
to see in this industry.

11.  Event Marketing
One of the profound methods of marketing audio accessories to a target
age group is none other than ‘Event Marketing’. Itis a great way to promote
a brand to a large crowd and boAt grabbed this opportunity to showcase its
products in a very efficient method. This methodology enables the brand to
squeeze an enormous number of customers.
Boat sponsors 3 major events which are as follows:
1. boat x IPL
boAt announced their official partnership with six IPL teams this season –
Chennai Super Kings, Royal Challengers Bangalore, Kings XI Punjab, Kolkata
Knight Riders, Delhi Capitals, and Mumbai Indians. Boat also launched limited-
edition earphones, headphones and speakers inspired by the insignia and
design theme of the teams, to truly bring the stadium home for fans.

12. 2.boat x Sunburn
When the product is about music, then how can the brand miss music
event. Sunburn is Asia’s largest music festival, and Boat sponsors this event.
3. boat x LFW
Boat is a part of another spectacular event, which is the Lakme fashion week.
In the fashion event, the brand is being promoted as a fashion accessory. The
models walk the ramp wearing the Boat’s products.

13.  Warranty
Warranty works as a promotional tool. It increases reliability and promotes
the quality of a product. Utmost importance is given to its customers and
boAt looks forward to maintaining their trust in them. Boat offers a
warranty to its customers for 1-2 years depending on the type of product.
 Packaging
It is one of the key takeaways of boAt. boAt’s packaging is premium. It is
eye-catching even premium brands like sony don’t provide such kind of
packaging for their products with a price tag same as boAt. No other
company at this level focuses on packaging as much as boAt does which is
very impressive from the point of view of a consumer.
 Distribution
boAt products are sold on various popular platforms like Amazon, Myntra,
Flipkart, Reliance Digital, Croma exclusive, Sangeetha, etc.
BoAt also sells its products offline through Three-Level Channel which is
Manufacture-Agent-Wholesaler-Retailer-Consumer.
BoAt encourages its customers to buy directly from its website. Itprovides a
warranty (include with any source of purchase), 15 days return and free
shipping. This way boAt can book a higher profit because it deducts the
commission charged by middlemen.

14. India
Company Overview
Sony, in full Sony Corporation, a significant Japanese producer of customer
gadgets items. The company was founded by Ibuka Masaru and Morita Akio in
1946 as Tokyo Tsushin Kogyo ( also originally known as Tokyo
Telecommunications Engineering Corporation). Sony India is one of the most
accredited electronic consumer brand in the country.
Sony’s Purpose and Values
“Fill the world with feeling, through the force of imagination and innovation.”
“Pioneer the future with dreams and curiosity. Pursue the creation of the very
best by harnessing diversity and varying viewpoints. Earn the trust for the Sony
brand through ethical and responsible conduct. Fulfil our stakeholder
responsibilities through disciplined business practices.”
Accomplishment
Sony's achievement in the consumer electronics market in India has part of the
way to do with its image appeal. This has guaranteed Sony vendors get great
edges regardless of whether the cost is more extreme compared to different
organizations. This likewise brings about a solid organization for Sony India
In India, Sony has its impression across every significant town and urban areas
in the country through a distribution network containing more than 20,000
vendors and merchants, over 300 selective Sony outlets and 25 branch
locations. Mr Sunil Nayyer is the Managing Director of Sony India Pvt. Ltd.

15. Business Activities
Sony sells numerous Products and provides various services. These include LCD
Televisions, Digital Cameras, CorporateProjectors, PersonalAudio Accessories,
Professional Audio Accessories, Home Theater, Car Audio and Audio Systems,
Gaming Consoles ( Playstation) and even Mobile Phones.
Throwing light on its audio accessories currently:
1. Headphones
 Headband- Consumer has an option to buy from 12 different options
ranging between Rs 990- Rs- Rs.29,990.
 In-ear - Consumer has an option to buy from 17 varieties ranging between
Rs.590- Rs. 24,990.
 Truly Wireless Speakers- Consumer has an option to buy from 4 different
types ranging between Rs.11,990- Rs.19,990.
2. MP3 Players
 Premium Sound-- Consumer have an option to buy 2 varieties priced at
Rs.14,990 and Rs. 24,990.
 Compact sized -- Consumer have an option to buy 2 varieties priced at
Rs.4,990 and Rs.5,980.
 Sports and active- - Consumer have an option to buy 2 varieties priced at
Rs.6,990 and Rs.8,280.
3. Home Theatre
 Consumer have an option to buy from 3 varieties ranging between
Rs.50,990 - Rs.1,49,990.
4. Speakers
 The consumer can buy these wireless speakers at Rs.2,990 - Rs.16,990.
5. Soundbars
 Sony offers 2 types of Soundbars at Rs. 86,990 and Rs. 149,990.

16. 6. Car Audio
 Sony Stereo Amplifier can be bought at RS.19,990.
7. Recorder
 Sony recorders can be bought at Rs. 5,990- Rs. 19,990.
8. Boombox and Radio
 Sony Boombox can be bought at Rs. 7,490 – Rs 1,790

17.  Sony’s Pricing Strategy
Sony follows a skimming pricing strategy for example Sony prices its
headphones at a higher price and gradually lowers it. Different price levels are
set for different headphones. Sony aims at recovering the manufacturing cost
involved at the beginning of the launch of the product.
Various components influence estimating strategy of Sony i.e.; inside and
outer. Sony uses a skimming value procedure for its expensive top-notch items
and keeps up its excessive costs, instead of following the methodology of
bringing its costs over the long run down to skim progressive market sections.
 Distribution
Sony utilizes an assortment of locations for conveying its items to target
clients. This component of the advertising blend distinguishes the spots or
settings that the firm uses to execute with clients, to circulate and convey
items, or to permit clients to get to the items. Sony utilizes the accompanying
spots or settings:
1. Sony Stores
2. Approved merchants
3. Films and media networks
4. Official sites
Sony Stores sell authentic and genuine. These stores are additionally critical in
advancing the brand, thinking about their name. The organization likewise
procures through approved dealers, for example, mobile stores or mobile
accessories stores. Film items (motion pictures) are conveyed to target clients
through films and media networks. Sony additionally has official sites for its
products. In this component of the promoting blend, Sony keeps an
assortment of spots to circulate its items adequately and to have a more
extensive market reach.
 Promotion
Sony promotes its products in numerous ways and forms. Sony advances its
anything but an assortment of ways and structures. This component of the
marketing mix distinguishes the promotional mix or the techniques that the
firm uses to speak with its objective clients. Promotional methods adopted by
the Sony Company are:

18. 1. Advertising (most significant)
2. Public relations
3. Direct marketing
4. Sales promotion
5. Personal selling
Advertising the main advancement technique in Sony's business. For instance,
the organization promotes its items through online media and print media.
Furthermore, public relations are utilized as an approach to construct brand
mindfulness and upgrade the corporate picture. For instance, the organization
supports games, performances, and different occasions. Direct marketing is
applied to build up deals with organisations that use Sony items. Then again,
sales promotions are utilized to draw in clients dependent on discounts
Employees utilize personal selling at Sony Stores to convince target clients to
buy the organization's products. This component of the marketing mix features
activities that help the company's market penetration endeavours.
 Discounts
Discounts depend on a corporate choice or the store that runs sales promotion
on the Sony Discounts are offered at times during the pinnacle seasons like
Christmas, Diwali, and occasional limits are given too. At the point when the
contest is vigorous, these special discounts are a ‘take’.

19. Comparative Analysis
 The boat offers around 8 types of products overall to its consumers
whereas Sony too offers 8 types of consumer audio products only.
Sony’s overall product availability in the market from different
categories including cameras, television, PlayStation, etc will result in at
least 50+ products.
 Sony and Boat both follow 3 level channel which includes Manufacture-
Agent(Distributors)-Wholesaler-Retailer-Ultimate Consumer for offline
sales. Products of these companies are also sold on popular platforms
being, including Amazon, Flipkart, Udaan(B2B only), Myntra, Snapdeal
and many more.
 Boat’s products are currently restricted within India whereas Sony’s
products areavailable across the world. Sony Corporation is so huge that
they are registered as a company in almost every nation. Sony has a
larger distribution network compared to Boat as they have been in this
field for a long.
 Being a 4-year-old startup, Boat has achieved many milestones since its
existence. The secret of its success is in its marketing strategy for
promotion. Sony has created brand value and brand loyalty among its
customers. Sony provides top-notch products focused on premium
quality
 Boat’s audio products are conventionally used for casual experience
whereas Sony’s audio products are used for both casual as well as
professional options. But this comes at an expensive price.

20. TOPIC 2

21. INDEX
A X I S Bank
 Overview
 Vision
 Core Values
 Savings Account
 Types
 Eligibility and Documentation
 Steps to Open an account
 Agencyand General Utility Functions

22. Overview
Axis Bank is India’s 3rd
largest private sector bank registered by the name AXIS
BANK LIMITED, headquartered in Mumbai, Maharashtra. Itwas founded on the
3rd
of December 1993; 27 years ago
The CEO and the Managing Director is Amitabh Chaudhary and the chairman is
Shri Rakesh Makhija. As of 2021, this bank provides jobs to approximately
50135 people. The majority shareholder of Axis Bank is Life Insurance
Corporation (LIC) owning 9.19% of the company. Axis bank shares are traded
at Rs. 738 as of 21st
of June 2021.
This bank offers financial services to retail businesses, SMEs, mid-size
companies and large companies.
Vision
“To be the preferred financial services provider excelling in customer service
delivery through insight, empowered employees and smartuse of technology.”
Core Values
 Customer Centricity
 Ethics
 Transparency
 Teamwork
 Ownership

23. SAVINGS ACCOUNT
Axis Bank furnishes its clients with the choice of browsing a wide scope of
Savings Accounts with various highlights and advantages. The Savings Accounts
are intended to meet the financial necessities of individuals from varying
backgrounds.
Every Savings Account offers interesting highlights, for example, high
transaction limit, free chequebooks, and so forth The offers and discounts
range from limited film tickets, Axis eDGE prizes to contingency travel
allowances and significantly more.
 Types
Savings Account customised for individual needs
1. Easy Access
Digital Savings Account
o Debit Card
InstantVirtualDebit card with 1% cashback on online spends
o Product features
Video-based Full KYC Account opening, no paperwork and account
activated within 60 minutes
o Offers & Discounts
Complimentary Times Prime membershipFlat3% cashback on Amazon &
Flipkartvia Grab Deals5-45% cashback on 30+major brands via Grab
Deals
2. Prime
Digital Savings Account
o Debit Card
InstantVirtualDebit card with 1% cashback on online spending.
Insurancecover worth Rs1 cr
o Product features
Video-based Full KYC Account opening, no paperwork and account
activated within 60 minutes

24. o Offers & Discounts
Complimentary Times Prime membershipFlat5% cashback on Amazon &
Flipkartvia Grab Deals5-45% cashback on 30+major brands via Grab
Deals
3. Prestige
Digital Savings Account
o Debit Card
Complimentary InstantE-DebitCard with 1% cashback on online
spending. PrestigeDebit Card with cashback across fuel, travel&
shopping
o Product features
Video-based Full KYC Account opening with no paperwork, account
activated within 60 minutes. Lifestyle benefits worth Rs.60,000
o Offers & Discounts
Complimentary Times Prime MembershipUp to 5% cashback on Amazon
via Grab Deals5-45% cashbackon 30+major brands via Grab Deals
4. Priority
Digital Savings Account
o Debit Card
Complimentary InstantVirtualDebit Card with 1% cashback on online
spending.Priority DebitCard with benefits on lifestyle, travel & more
o Product features
Video-based Full KYC Account opening with zero paperwork activated
within 60 minutesAnnual benefits worth Rs. 50,000*
o Offers & Discounts
Complimentary Times Prime MembershipFlat7.5% cashback on Amazon
& Flipkartvia Grab Deals5-45% cashback on 30+major brands via Grab
Deals
5. Burgundy
Digital Savings Account
o Debit Card
Complimentary InstantEDebit Card with 1% cashback on online
spending. Power-packed Burgundy DebitCard with exclusive benefits on
lifestyle, travel & more
o Product features

25. Video-based Full KYC Account opening with no paperwork activated
within 60 minutes. Highly experienced and certified Wealth Specialist &
Relationship Managers
o Offers & Discounts
Complimentary Times Prime MembershipFlat10% cashback on Amazon
& Flipkartvia Grab Deals5-45% cashback on 30+major brands via Grab
Deals
6. Easy Access Savings Account
o Debit Card
Secure Plus Debit CardDaily ATM Withdrawallimit of Rs. 50,000
o Product features
1 multicity cheque book free per year. First4 transactions or 2 lakhs,
whichever is earlier
o Offers & Discounts
Minimum 15%*off at all our partner restaurants
7. Liberty Savings Account
o Debit Card
Flat 5% cashback on Liberty Debit CardATMwithdrawallimit of Rs.
50,000/day & shopping limit of Rs. 3 lakhs/day
o Product features
Flexibility to either maintain or spend Rs. 25,000 per month.Annual
savings worth Rs. 15,000.
o Offers & Discounts
Gift voucher worth Rs. 750 on quarterly spends of Rs. 60,000. Unlimited
free ATM transactions at any bank’s ATM.
8. Prestige Savings Account
o Debit Card
Prestige Cashback DebitCardDaily ATM Withdrawallimit of Rs. 1,00,000
o Product features
Unlimited cheque books and DD/Pos free, Unlimited branch transactions
per month
o Offers & Discounts
1) Exclusive cashback offers on debit card: 1% on fuel, 2% on shopping,
3% on travel 2) Nil Debit Card issuancefee

26. 9. Senior Privilege Savings Account
o Debit Card
Visa platinum debit card. Daily ATM Withdrawallimit of Rs. 40,000
o Product features
one free multicity Cheque Book per year. First4 Transactions or Rs.2
lakhs whichever is earlier
o Offers & Discounts
Discounts at Health Care services
10.FutureStars Savings Account
o Debit Card
Visa platinum debit card. Daily ATM Withdrawallimit of Rs. 1,500 & Daily
Shopping limit of Rs. 1,000
o Product features
one free multicity Cheque Book per year. First4 Transactions or Rs.2
lakhs whichever is earlier
o Offers & Discounts
Personalised image debit card. Free ATM Card for children under 10
years of age
11.Pension Savings Account
o Debit Card
Visa Classic Debit CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
Free & Unlimited multi-city cheque books. Zero charges on DD/PO
issuancelimited Cash transactions with no cap on the value
o Offers & Discounts
N.A.
12.InsuranceAgentAccount
o Debit Card
Visa Classic Debit CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
1 multicity cheque book free per year. First4 transactions or 2 lakhs,
whichever is earlier. Higher FD Rates*
o Offers & Discounts
Enjoy up to 15% discountat over 4000 restaurants

27. 13.Basic Savings Account
o Debit Card
Rupay Debit CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
Free unlimited Cash deposit & 4 free withdrawals per month
o Offers & Discounts
N.A.
14.Small Basic Savings Account
o Debit Card
Rupay Debit CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
Cash deposits: Free Cash withdrawals: Only 4 withdrawals allowed up to
Rs. 10000 per month free of charge
o Offers & Discounts
N.A.
15.Prime Savings Account
o Debit Card
Secure Plus Debit CardEmergency Travel/Hotel Assistanceof up to Rs.
80,000.
o Product features
Unlimited cheque books and DD/PO free. First5 transactions or Rs. 2
lakhs, whichever is earlier
o Offers & Discounts
Unlimited ATM transactions at all Axis Bank and other banks'
ATMsPreferentialPricing on Lockers and Demat account
16.Women's Savings Account
o Debit Card
Visa platinum debit card. Daily ATM Withdrawallimit of Rs. 40,000
o Product features
one free multicity Cheque Book per year. First4 Transactions or Rs.2
lakhs whichever is earlier
o Offers & Discounts
Enjoy up to 15% discountat over 4000 restaurants

28. 17.Youth Savings Account
o Debit Card
Visa Classic YOUth CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
4 Cash transactions freeper month across any Axis Bank branch
o Offers & Discounts
Personalised image debit cardEnjoy up to 15% discountat over 4000
restaurants
18.InaamPersonalaccount
o Debit Card
Visa Classic Debit CardDaily ATM Withdrawallimit of Rs. 40,000
o Product features
1 multicity cheque book free per quarter. Rs.200,000of
deposit/withdrawalor 20 free branch transactions free per month
o Offers & Discounts
Enjoy up to 15% discountat over 4000 restaurants
19.ASAP InstantSavings Account
o Debit Card
Online Rewards Physicaldebit card with 3xrewards, Daily ATM
Withdrawallimit of Rs.50000
o Product features
InstantVirtualDebit CardAadhaar OTP based accountopening
o Offers & Discounts
N.A.

29. Eligibility and Documentation
1. Eligibility- An individualliving in India who doesn't haveexisting savings
account in Axis Bank, preceding opening the Basic Savings Account(If a
currentrecord exists, it should be shutall together for the person to be
qualified for the Basic Savings Accountand once the Basic Savings Account
is opened, the individual can't possess another savings accountin Axis
Bank.)
2. Documents
For Individual:
 Two passportsizephotographs
 Identity and Address proof documents
 A single copy of the documentmay be enough if it is listed under both
identity and address proof
 If the permanent address and the mailing address aredifferent, address
proof of both documents mustbe provided.
For a Hindu Undivided Family:
 Copy of Form60 of HUF/Aadhaar card.
 Declaration fromthe Karta or the senior-mostmale member in the
Hindu family.
 Proof of address and identification per documentation for individual
 Joint Hindu Family Letter signed by all the adult holders in the family.
For Joint Basic Savings Account: Copy of Form 60 of HUF/Aadhaar card.
 Identity and Address proof of both the applicants
 Address proof can be justof the principalholder of the record, as
long as it is enhanced by a relationship verification between the two
holders

30. Steps to Open an Axis Bank Savings Account
 Firstof all, the applicant should be eligible for a savings bank account
and musthave the required documentation ready.
 PAN is also necessary
 The applicant has to choose the type of savings accounthe/she are will
to open.
 The applicant then has to fill in the application form, make sureto fill all
the fields, to avoid rejection. Any issues regarding the form can be
clarified with any executive of Axis bank assistance.
 Once the formis filled and the documents are ready, the applicant has
to submit the Know-Your-Customer (KYC) documents atany of the Axis
Bank Branch of their choice. The samecan be done through an online
process for convenience.
 Documents containing information like name, date of birth, address and
so in the KYC is verified by a bank executive.
 A minimum balance is necessary to open a savings accounts, theaccount
holder shall make an initial deposit.
 Once the deposit has been made by the account holder, the bank
executive will hand over the debit card to the accountholder with the
bank documents.

31. Agency and General Utility Services
 Issuing of traveller cheques
 Offering locker facility to store valuables
 Issuing of Debit and Credit cards
 Payment of bills, cheques, insurance premium
 Undertaking foreign exchange transactions
 Providing ATM facilities
 Advising on Financial matters
 Collecting dividend, interest, etc

32. BIBLIOGRAPHY
 www.boat-lifestyle.com
 www.marqueex.com
 www.marketingmind.in
 www.sony.co.in
 www.panmore.com
 www.golden.com
 www.axisbank.com
 www.accountlearning.com