Full PPT of my Internship on Aditya Birla Capital.

1. BIRLA SUN LIFE
INSURANCE
PRESENTED BY:ANSHU SINGH

2. INTRODUCTION
Birla Sun Life Insurance Company
Limited is a joint venture between the
Indian conglomerate Aditya Birla
Group, and Sun Life Financial Inc., an
international financial services
organizations from Canada.

3. Process Of Work In Birla Sun Life
We were taught about “THE RULE OFTHREE”
Then we have been provided A Dummy Project to work on
Then we started work on four quarter :
 1st Quarter- Generate Awareness, Increase traffic
 2nd Quarter-Campaign
 3rd Quarter- Competitor
 4th Quarter-About Sales and Building Trust
At last we have done survey in rural area(BAKOLIVILLAGE)

4. 6%
10%
4%
5%
50%
4%
3%
2%
15%
2% Market Share
HDFC Life Insurance ICICI Prudential
Bajaj Allianz Reliance General Insurance
LIC Birla Sun Life Insurance
Max New York Tata AIG

6. We were told that before working on core product, we need to work on a
“DUMMY PRODUCT”, which we can select from kickstarter.com. We were
taught to consider several things before selecting products. i.e.:
• Industry
• Target Market
• Filters
• Secondary Data
We were also taught about the influencers and how we can approach them.

7. Process of work on dummy product
Firstly, we decided our target audience, to which we will sell our product.
Then we collected data regarding our competitors(other companies selling
GPS tracking devices).
Then we start making advertisement which describe our product well and
help us to portray our self better than our competitors.
Our objective was:
• Introduction of the product
• Launching of the product
• Advertising the product through different channels
• Calculating total likes on the advertisements

8. After a discussion, we select “tracking device- MuTag” from there.Targeting
the south Delhi region initially and collected data from secondary source like
internet. Making filters like:
• Population
• Online shoppers
• Income factors
• Literacy rate
• People who can return after ordering it online
• Where people can use it
• People who research online before buying

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10. Target Audience BY APLYING FILTERS
INCOME GROUP - 1071728
AGE GROUP - 443120.64
BRAND LOYALTY 573417.34
EASETO USE 509079.92
INFLUENCERS-249449.16
ONLINE BUYERS-
167130.93
COMPARISON
-31754.87
RETURN
PALICY-
25086.34

11. ADVERTISEMENT FOR MU-TAG
• Malya wapis aae na aae, apka gaya hua saman zarur wapis ayega.
• Do not get notification other than brands?
Never feel lonely, MU-TAG always notifies you whenever anyone
tries to take that away from you.
• Ap bhale hi “malya” na ho, lekin “vijay” apki hi hogi.
• Why to spy, when we can treacle.

12. SALES ANALYSIS OF MU TAG
• WE FIND OUR SALES BY STANDARD CONVERSION RATE WHICH
IS 4.10 SO
• 25086 WHICH ARE OUR POTENTIAL CUSTOMERS
• 25086*4.10 = 1028.
• SO WE SOLD 1028 UNITS OF MU-TAG
• PRICE OF MU-TAG =985
• SO, 1028*985= 1012580
• THIS IS OUR TOTAL SALES
• AND OUR MAGIN IS RS. 350 ON ONE MU-TAG
• 359800 IS THE PROFIT MARGIN ON MU-TAG

13. Competitor Analysis
• How your existing and potential customer rate the competitors.
• Positive identification of your competitor strategies and weakness.
• Mechanism to develop effective competitive strategies in your target
market.
• MAJOR COMPETITORS:
1. SPY MINI
2. MR. SPY
3. JENIX SMALLEST GPS
4. CHIP DOT

14. QUARTER- 1 (Objective)
Building A Connect
Brand Penetration(to be in retention power of customer), in
today’s world of dynamic speed and cut throat competition, a
person can only remember the brand only when it(brand) comes
and encounter him creatively , as much as number of times
possible.

15. QUARTER- 2 (Objective)
• Introduction of the product
• Launching of the product
• Advertising the product through different channels
• Calculating total likes on the advertisements

16. QUARTER- 3 (Objective)
Competitor Analysis
• How your existing and potential customer rate the competitors.
• Positive identification of your competitor strategies and
weakness.
• Mechanism to develop effective competitive strategies in your
target market.

17. QUARTER- 4 (Objective)
To boost sales
•By creating trust: #HAIVISHWAS
•By creating necessity
•Using occasions as opportunity
•Application value

18. STRENGTH WEAKNESS
OPPORTUNITY THREAT

19. STRENGTH
• Multi-channel distribution and one of the largest distribution networks in
India.
• Implementing Six-Sigma process.
• Customer centric products and services.
• Superior investment and risk management framework
• 1 Million Policies sold within 3 and half years.
• Company has maximum number of MDRT as well as good number of HNI
advisors.
• Training process of the company is very strong.
• Different plan for different peoples.
• According to the change in surrounding environment like changes in
customer requirement.

20. WEAKNESS
• COMPANY does not penetrate on the rural market at a time.
• There is no plan for the low income group.
• Fees for the advisor is high than the other company.
OPPORTUNITY
• Insurance market is very big, where company can expand its horizon in
insurance industry.
• Though good investment and insurance it is easy to top Indian customers.
• The huge insurance market (77%) is left so company has opportunity to
expand our products.
• To associate with the more number of HNI.

21. THREATS
• OLD HABITS DIE HARD’: It’s still difficult task to win the confidence of
public towards private company.
• The company is facing major threats from LIC-which is an only government
company.
• Plans for all income groups are not available which can create adverse effect
later on the market share of the company

22. Survey done in rural area(BAKOLI,DHANKOR)
• Survey was done on the
awareness regarding life
insurance in rural areas.
• What problem they
faced in previous
policies.
• And, what they expect
from us as a insurance
company.

23. RECOMMENDATIONS
• As witnessed in Key Findings, Birla Sunlife Insurance needs to work on their
Social Media Marketing strategy, which includes increasing customer
interaction on Facebook, daily or weekly updates on twitter which also
involves “hashtags” in accordance with CSR campaign. Social Media
Marketing in today’s world is the most cost effective solution for customer
engagement.Taking small but immediate steps in social media marketing
will gradually benefit the company in the long run.
• This can be done by finding content that resonates with followers/fans,
making sure that the content is accessible on mobile devices, posting
photos and videos as related or unrelated posts, offering contests or sweep
takes, posting clever questions to engage your followers, responding to
each and every comment made by the followers be it a relevant query or
not, posting info graphics that followers will appreciate and including a little
humor also goes a long way.

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