Relearning SEO - Untangling false assumptions

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This document discusses the key pillars of SEO, which include website accessibility and prominence on search engines. Website accessibility involves on-page SEO like keyword research and technical elements, while website prominence relies on creating and promoting great content both on-site through blogging and off-site via social media and links. The goal is to send signals to search engines like Google that your website deserves high rankings by having engaging, shareable content that keeps users on your site. Great SEO combines technical optimization, creative content marketing, and social promotion to improve organic traffic from search.

Empresariales Tecnología Diseño

Relearning SEO
Untangling false assumptions
Digital Marketing is Our Forte

What is SEO?
…in plain English?
Website
Accessibility
to search
engines
Website
Prominence
on search
engines
+ =
Organic
Traﬃc
from search
engines
It’s all about…getting FOUND on search engines GOOGLE!

Technical
SEO
Social
Media
Public
Relations
Content
Marketing
&
Outreach
User
Experience
UX/UI
Good Great Content and Story Telling
The Pillars of SEO
Analytics & Reporting

Website
Accessibility
to search
engines
On-page SEO goodness…
Keyword research
Information architecture
Micro-data
Rich Snippets
schema.org
Page load times
Responsive design
XML Sitemaps
Google Webmaster Tools
Canonical Tags
Broken links
404 pages
Meta tags
301 redirects
rel=“publisher”
rel=“author”
Site speed

Website
Prominence
on search
engines
Telling your Story
which involves….

Website
Prominence
on search
engines
Creating…Content
Whilst staying creative by….

Website
Prominence
on search
engines
Promoting
… your Content
and then….

We need to send signals
to Google to earn our
rankings
Google is renowned for serving the most relevant results
Organic
Traﬃc
from search
engines

Does my website really
deserve a Page 1 ranking
on Google?
Have a look at the content on your site and compare it to
your competitors. Then answer the question below:
Organic
Traﬃc
from search
engines

Google rewards good
great content
Because….
Organic
Traﬃc
from search
engines

We all love consuming
quality content online
And….
Organic
Traﬃc
from search
engines

Google is pretty good at
figuring out content
people love online
And….
Organic
Traﬃc
from search
engines

Citations i.e. LINKS
How does Google figure out quality content?
Organic
Traﬃc
from search
engines
People talk about, write and link to great content

Social Shares
How does Google figure out quality content?
Organic
Traﬃc
from search
engines
People share great content on social media platforms

Bounce rates from your
content to Google’s result
pages
How does Google figure out quality content?
Organic
Traﬃc
from search
engines
Is your content not engaging enough to people?

Average Time Visitors
Spend on your Site in
comparison to your
competitors
How does Google figure out quality content?
Organic
Traﬃc
from search
engines
Does your content keep people glued on consuming it?

Website
Prominence
on search
engines
Great Content
Great SEO hinges on….

Website
Prominence
on search
engines
That grabs the attention of…
PEOPLE

Technical
SEO
Create a
Superior User
Experience
UI/UX
Publish
Creative
Content
Promote
Content
Both on-site & oﬀsite
via
Social Media
via
Outreach
Campaigns
via
PR
In Summary SEO is about…

Contact Us
to chat more about SEO
email: sem@fuzzone.co.uk
twitter: @fuzzonemedia
tel: +44 (0)1865 600062

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