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Anthony Casey  Noone Casey Sprint – Start  Clarion Hotel, IFSC 29 August 2011 Ten Top Tips to Successfully Grow Your Business
Ten Top Tips to Successfully Grow your Business
Introduction
Tip #1	Optimum business structure
Tip #2 Minimise your taxes
Tip #2 Minimise your taxes (cont’d) Simple tax planning Put spouse on payroll Consider BIK vs mileage Recruit long term unemployed Pension contributions
Tip #3 Understanding Client Needs & Wants
Tip #3 Understanding Client Needs & Wants (Cont’d) QWERTY keyboard Patented 1878 Slowed down typing to prevent keys sticking together Intentionally illogical & inefficient design DVORAK keyboard Carnegie Foundation grant to Prof Dvorak in 1932 More efficient design/World typing record  Commercial failure Clash between client need (faster typing) and client want (desire not to relearn how to type)
Tip#4 Develop relationships.... Knowledge base
Tip# 4 ...& Build a Team Around You
Tip#5 Research & Development tax Credit
Tip#5 Research & Development tax credit (Cont’d) Identify eligible R&D projects Determine the expenditure incurred on qualifying activities Optimise the amount of your R&D Tax Credit Draft supporting financial & technical documentation R&D tax credit is 25% of qualifying expenditure If no CT payable, Revenue will refund credit
Tip# 6 Strategic Planning Simplify things by focusing on 7 simple steps: A Firm Strategic plan – having a blueprint rolling plan for your firm Marketing Strategy – being clear on your growth strategies Client Retention – creating focused client care programmes Increased Spend – having plans to increase client annual average spend Targeted Referrals – focusing on the best way to grow your client base Low Cost Marketing – creating plans for effective and prioritised marketing activities Business Development – knowing how to professionally gain ‘yeses
Tip #7 Management Information
Tip #7 Management Information (cont’d) Financial Management accounts Budgets Forecasts  Commercial Market share Market penetration Facilitate Commercial decisions
Tip# 8	Be Adequately Funded Identify capital requirements What are sources of capital Seed Capital  Investor Capital (BES) Venture Capital Promoter’s loans Grant aid DCEB/EI Bank loans
Tip# 9	Know Your Law Employment law Employee rights Employer obligations Business Law Contracts Passing off Taxation PAYE VAT
Tip# 10 Be Curious Keep up to date Know what your competitors are doing Ask for advice Demand answers Keep learning
Conclusion
Any Questions?
Thank You Anthony Casey Noone Casey 9 Fitzwilliam Square East Dublin 2   Telephone:          (+3531) 6766 476 Email:                  acasey@noonecasey.ie   Web :                   www.noonecasey.ie Blog:                    www.taxation.ie Twitter:               noonecasey LinkedIn:             Anthony Casey

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Ten top tips to successfully grow your business

  • 1. Anthony Casey Noone Casey Sprint – Start Clarion Hotel, IFSC 29 August 2011 Ten Top Tips to Successfully Grow Your Business
  • 2. Ten Top Tips to Successfully Grow your Business
  • 5. Tip #2 Minimise your taxes
  • 6. Tip #2 Minimise your taxes (cont’d) Simple tax planning Put spouse on payroll Consider BIK vs mileage Recruit long term unemployed Pension contributions
  • 7. Tip #3 Understanding Client Needs & Wants
  • 8. Tip #3 Understanding Client Needs & Wants (Cont’d) QWERTY keyboard Patented 1878 Slowed down typing to prevent keys sticking together Intentionally illogical & inefficient design DVORAK keyboard Carnegie Foundation grant to Prof Dvorak in 1932 More efficient design/World typing record Commercial failure Clash between client need (faster typing) and client want (desire not to relearn how to type)
  • 10. Tip# 4 ...& Build a Team Around You
  • 11. Tip#5 Research & Development tax Credit
  • 12. Tip#5 Research & Development tax credit (Cont’d) Identify eligible R&D projects Determine the expenditure incurred on qualifying activities Optimise the amount of your R&D Tax Credit Draft supporting financial & technical documentation R&D tax credit is 25% of qualifying expenditure If no CT payable, Revenue will refund credit
  • 13. Tip# 6 Strategic Planning Simplify things by focusing on 7 simple steps: A Firm Strategic plan – having a blueprint rolling plan for your firm Marketing Strategy – being clear on your growth strategies Client Retention – creating focused client care programmes Increased Spend – having plans to increase client annual average spend Targeted Referrals – focusing on the best way to grow your client base Low Cost Marketing – creating plans for effective and prioritised marketing activities Business Development – knowing how to professionally gain ‘yeses
  • 14. Tip #7 Management Information
  • 15. Tip #7 Management Information (cont’d) Financial Management accounts Budgets Forecasts Commercial Market share Market penetration Facilitate Commercial decisions
  • 16. Tip# 8 Be Adequately Funded Identify capital requirements What are sources of capital Seed Capital Investor Capital (BES) Venture Capital Promoter’s loans Grant aid DCEB/EI Bank loans
  • 17. Tip# 9 Know Your Law Employment law Employee rights Employer obligations Business Law Contracts Passing off Taxation PAYE VAT
  • 18. Tip# 10 Be Curious Keep up to date Know what your competitors are doing Ask for advice Demand answers Keep learning
  • 21. Thank You Anthony Casey Noone Casey 9 Fitzwilliam Square East Dublin 2   Telephone:         (+3531) 6766 476 Email:                  acasey@noonecasey.ie  Web :                   www.noonecasey.ie Blog:                    www.taxation.ie Twitter:               noonecasey LinkedIn:             Anthony Casey