The Role of The CFO

The Role of the CFO
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 CFO background
 Shareholder value
 The Scientrix approach using a finance matrix example
 The cascading effect
 Introducing Scientrix
AGENDA

CFO background
The role of the CFO has changed in today’s business environment. The CFO is
now more of a business partner to the CEO. The CFO is closely involved in
designing and overseeing strategy, operations and performance, while he faces
an increasingly complex regulatory environment.

CFO background
Strategic directions are defined to orientate the finance function toward the
creation of shareholder value and compliance with regulatory requirements. The
CFO will focus on.
• How to create a culture of cost awareness
• How to support growth initiatives
• How to ensure regulatory compliance
• How to monitor and manage risk
• How to master simplicity and speed
• How to partner with the organization

Shareholder value
Shareholder value is maximized over time through a focus on:
• Profitability
• Liquidity
• Growth
• Customer Loyalty
The organization aligns and balances these four objectives. Shareholder value is
also influenced through legal, statutory, risk and social responsibility
requirements.
Let’s see how the CFO supports the organization in balancing these objectives
using the innovative Scientrix matrix XYZ based approach…

The Scientrix approach using a finance matrix example
The CFO defines the Finance department’s objectives in line with the
organization’s objectives and obligations with the aim to create sustainable value
for the organization. He then structures and aligns all his responsibility areas to
deliver on these objectives.

The Scientrix approach using a finance matrix example
Every functional manager in Finance defines a contribution :
• What to do
• What to achieve
• How to achieve
Measurements are agreed to track results that derive from the efforts invested in
his or her area.

The cascading effect
The matrix structure allows users to cascade the strategy down the organization.
This allows for perfect alignment of the strategy.
Looking at cash flow optimization, the treasurey management identifies three
tasks that are represented in the next matrix:
• Cash management
• Account receivable
• Accounts payable
He defines critical success factors that will ensure the successful execution of his
responsibilities.

The account receivable identifies tactics for each task that will contribute to the
achieveiment of the critical successf factors. The status of the tactics is tracked
through performance measurements.

If we drill down further, reduce credit risk breaks up into process steps. Each
process step is a knowledge repository that contains a list of best practies,
internal controls, flowcharts, suggestions, and all other documentation required
for its successful implementation.

The process steps contain controls that will ensure that the process step is
carried out with quality. You can monitor compliance with controls through self
assessment or internal audit review.

Each process step is linked to a business process cycle that provides its location
in a workflow.

Introducing Scientrix
Scientrix supports strategy formulation and aligns strategies with structure,
performance, knowledge, processes, internal controls and risks, with one single
effort.
• Business strategies defined
• Business structure defined
• Balanced scorecard implemented
• Knowledge management implemented
• Business process designed
• Internal controls implemented
• Risk management implemented

How does Scientrix support monitoring and evaluation?
Social collaboration is key for organizational success. The Scientrix
platform is a web 2.0 – based platform that provides each individual
with creative space and a set of management tools. It always allows
them to connect with others, discuss problems and share information
and knowledge.
I

What is Scientrix?
Scientrix provides a digital solution
to strategy execution. The XYZ
matrix based concept was
developed by Rentia Muell in
2004. This concept embeds the
key principles of improved
alignment, agility, collaboration
and orchestration in organizations.
The matrix approach provides a
solution to master complex
problems and multi-directional
relationships in organizations.

Ireland Dublin (HQ)
Argentina Buenos Aires
Mexico Mexico City
UK London
Germany Frankfurt
South Africa Johannesburg
Website www.scientrix.com
Email info@scientrix.com
[ www.scientrix.com ]
CONTACT
casandra@scientrix.com

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