Anthony is a sports marketing and media major who wants to work his way up to a marketing manager position. He has created a personal brand focused on helping athletes and sports organizations succeed through hands-on marketing strategies. Anthony has outlined his skills, experience, goals, and plans to network and build industry connections in order to advance his career in sports marketing.

1. PERSONAL BRAND EXPLORATION
Anthony Williams
Project & Portfolio I: Week 1
August 7, 2022

2. Hello my name is Anthony , Im currently a Sports
Marketing and Media Major at Full Sail
University.Ever since I can remember I’ve
always had a love for sports of all kinds and my
peers would say that I'm chock full of ideas. This
combination of skills made it easier for me to
decide this career field was for me. My goals for
the future is to work my way up to a Marketing
Manager. My skills align well with this position
and this career field overall.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Sports Agent
• Pro Scout
BRAND ARCHETYPE - I like to
make things fun and exciting.
Humor is a big part of who I am, I
feel it helps to make people feel
comfortable. Which is why the
Entertainer Archetype was the
perfect fit for me.
Sports related careers for the Sports and Media market
Picture Relevant
to Your Industry
Goes Here

4. Sports Marketing
TARGET AUDIENCE
Jon Bobrow
Outreach Plan:
• Research Jon’s background to establish a rapport.
• I will reach out to Jon Via Linked in so he can also see
and get a brief overview of my experience as well.
• I will follow up with Jon monthly about any opening that
may be available.
PROFILE
PICTURE
Recruiter at Barstool Sports
Jeffrey Pierre
Outreach Plan:
• Research Jefferys background and understand how he
began his career at Nike and why..
• I would reach out to jeffery on Twitter.
• If no response then I would reach out to Jeffery on
Linked in about a month later.
PROFILE
PICTURE Talent at Nike
Brooke Steinberg
Outreach Plan:
• I would research Brooke’s background via her indeed
profile.
• I would reach out to Brook Via indeed
• My followup time frame would be later in the week just
to keep the line of communication open and show my
interest, keep an eye out for any meetup or events.
PROFILE
PICTURE Recruiter at Excel Sports
Management

5. GOALS
Short Term: Graduation
• Working for a sports team or sport organization in
some capacity.
The idea is that I would have completed an
internship in school before graduating in 2023
Mid Term: (2025)
‣ The goal would be to have a managerial role of
some capacity in a reputable sports
organization.
‣ Wishing two years of working fir the company
this goal should be achieved.
Long Term: (2029)
• Achieve my goal of either being a marketing manager
or a Profession sports scout.
‣ After six years in the business I feel that I can
work my way through the ranks and achieve
this goal..

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media
SOFT
HARD
Novice / Adept / Expert
Computer literacy Novice / Adept / Expert
Leadership Novice / Adept / Expert
Creativity Novice / Adept / Expert
Logical Reasoning
SOFT
HARD
Novice / Adept / Expert
Conflict Management Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Listening Novice / Adept / Expert

7. I help athletes and sports companies
succeed in marketing themselves or their
products by providing them with research
backed knowledge and experience in the
industry.
PROMISE

8. CREDENTIALS
Work Experience:
• Program Director
• Program Manager
Education:
• Administrator license via the State of
California
• Sports Marketing and Media B.S., Full Sail University (2023)
Awards:
• Employee of the month
• Director of the quarter
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Adam Harter
Industry Experience:
• Senior Vice President of Marketing -
Media, Sports & Entertainment at
PepsiCo
Education:
• University at Buffalo School of Law
The University at Buffalo School of Management
Leadership Experience:
• Senior Vice President - Media, Sports & Entertainment
• Vice President- Cultural connections
Skills and Proficiencies:
• Brand Management -John A Shumate
• Marketing Strategy- Peggy Boeck Garrison
• Marketing Management-Liam Fuller
Anthony Williams
Overall Online Presence:
• 500+ connections no custom banner image ,
professionalism of headshot(Yes) how detailed is the
profile(The profile is very detailed), published
articles(No), active on other social media(No), is their
LinkedIn URL customized(No)
• Grade: Poor, Average, or Superior?, 99 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• N/A
Education:
• Fullsail University
Leadership Experience:
• Program Director
• Program Manager
Skills and Proficiencies:
• Social Media
• Management
• Leadership
Overall Online Presence:
• How many connections?, banner image customized?
(No), professionalism of headshot?(Poor), how detailed
is the profile?(Poorly Detailed), published articles?,(No)
active on other social media?,(Yes) is their LinkedIn
URL customized?(no)
• Grade: Poor, Average, or Superior?, 0 out of 100

10. COMPETITION
Roselynd (Posey) Valis
Noteworthy Experience:
• Manager, Sports Marketing - NBCUniversal, Skycastle
• Sales Marketing Planner - NBCUnivsersal National
Sales, Regional Sports Networks
Anthony Williams
HEADSHOT HEADSHOT
Industry Experience:
• Manager, Sports Marketing at
NBCUniversal Media, LLC
Education:
• University of Virginia
Skills and Proficiencies:
• Customer Service- Caroline Yacoe
• Leadership-Andy Cooper
• Organization- Caroline Yacoe
Overall Online Presence:
• How many connections(500+), banner image
customized?(No), professionalism of headshot?
(Professional), how detailed is the profile?(Very
Detailed), published articles?(No), active on other
social media?,(Yes) is their LinkedIn URL customized?
(No)
• Grade: Poor, Average, or Superior?, 99 out of 100
Industry Experience:
• N/A
Education:
• Fullsail University
Leadership Experience:
• Program Director
• Program Manager
Skills and Proficiencies:
• Social Media
• Management
• Leadership
Overall Online Presence:
• How many connections?, banner image customized?
(No), professionalism of headshot?(Poor), how detailed
is the profile?(Poorly Detailed), published articles?,(No)
active on other social media?,(Yes) is their LinkedIn
URL customized?(no)
• Grade: Poor, Average, or Superior?, 0 out of 100

11. BRAND POSITION
For [Athletes ] who [Seek to improve their brand
and need representation], I provide [HANDS ON
AND RESEARCH BACKED MARKETING
STRATEGIES ] because [HAVING SOMEONE
WHOP KNOWS HOW THE INDUSTRY
OPERATES AND HOW TO WORK WITHIN IT TO
HELP CLIENTS BE SUCCESSFUL IS MY JOB..]
SLAM DUNK MARKETING

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Grow your business with online Marketing
‣ Aug 9th 10am-12pm | Entrepreneur collaborative center
• Power Team success
‣ September 15th | Tampa Florida
• Branding Boot camp
‣ September 16th | Tampa Florida
Digital Marketing
• Primary Content:Social media post, instagram, twitter,
facebook etc. bustling an online presence for my client.
• Primary Tools: instagram, twitter, facebook etc. Three post
weekly on each site or at least 2 post with one live chat
possibly a Q&A.
• Website: Partnering up with different business to help build
my presence while also promoting theres.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to have mentor who has 20 plus years in
the sports industry who also has connections that will
help benefit me as I try to grow my career. This
partnership should be established around 2023
Formal Education
• Sports Marketing and Media B.S., Full Sail University
(2023)
• Management Training completed (2019)
Technical Skills
• Social Media Skill 10 years experience
• Computer literacy 10 plus years
• Leadership 10 years
Soft Skills
• Adaptability 10 plus years
• Listening 10 years
• Conflict Management 5 years

14. Anthony Williams
Need help building up your brand or just getting your new
products out there.I’m your guy, with a research backed approach and a
personalized experience.
“
Picture of You
Goes Here

15. REFERENCES
https://lsuonline-static.s3.amazonaws.com/media/images/
2020/01/27/sports-agent-feature_TTuz31O.jpg
Adam Harter - senior vice president - media, sports ... - linkedin. (n.d.). Retrieved
August 4, 2022, from https://www.linkedin.com/in/adam-harter-4899377
Roselynd (posey) valis - manager, sports marketing - linkedin. (n.d.). Retrieved August
4, 2022, from https://www.linkedin.com/in/roselynd-posey-valis-b46709126
Roselynd (posey) valis - manager, sports marketing - linkedin. (n.d.). Retrieved August
4, 2022, from https://www.linkedin.com/in/roselynd-posey-valis-b46709126
Jon Bobrow - Recruiter - Barstool Sports | linkedin. (n.d.). Retrieved August 4, 2022,
from https://www.linkedin.com/in/jonbobrow
Jeffrey Pierre-Louis - Diversity, equity and inclusion ... - linkedin. (n.d.). Retrieved
August 4, 2022, from https://www.linkedin.com/in/jeffreypierrelouis
(n.d.). photograph.