In 2015 BuzzSumo became tool of a choice for majority marketeers, when it comes to content marketing. We have done little survey asking respondents to name 5 SEO tools they regularly use, BuzzSummo was included almost every time.

1. Content Marketing Best Practices
www.buzzsumo.com

2. Susan Moeller
Business Development
Manager
@susancmoeller
@buzzsumo

3. Create Better Content
At BuzzSumo we help content marketers improve their
content through research, amplification and monitoring.

4. RAM

6. The basics:
● Research what your
audience likes;
○ produce that
● Amplify your content;
○ work with influencers to
broaden distribution
● Monitor what works and
what doesn’t
○ adjust

7. What resonates with your
audience?
What is trending in your
industry?
What is trending online in
general?
What works best for your
competitors?
Research:

15. Amplify:
Find Influencers
Build Relationships with
Influencers
Consider what you have to
offer
Interact
Offer to help
Look for Partnership
Opportunites:

16. Amplify:
Find Influencers:
● Who tweets successful
content?
● Which twitter accounts are
relevant for your topic?
● Who is tweeting your
content already?
● Who is tweeting your
competitors’ content?
● Which authors get the most
shares?
● Which websites get the
most shares?

22. Amplify:
Build Relationships with
Influencers:
● Consider what you have to
offer
● Interact
● Offer to help

27. Monitor:
Who is linking to your
content?
Who is sharing your
content?
What did you learn about
how people reacted to this
content asset

28. The basics:
● Research what your
audience likes;
○ produce that
● Amplify your content;
○ work with influencers to
broaden distribution
● Monitor what works and
what doesn’t
○ adjust