Improve sign up, sign in & by Andrey Lipattsev
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This presentation is an integral part of SEMrush e-Commerce Online MeetUP 2018 https://www.semrush.com/webinars/
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Improve sign up, sign in & by Andrey Lipattsev
- 1. Andrey Lipattsev Strategic Partner Manager at Google @andrey_l1nd3n Modern sign up, sign in & payments
- 2. $ 2 300 000 000 000 Source: statista.com
- 9. Proprietary + Confidential Hundreds of millions of cards on file Saved to Google Accounts Ready to pay
- 10. Cross device & browser One API Available globally One simple, fast way to pay across devices Proprietary + Confidential
- 11. Pay online, in store, & across all Google products
- 13. 65% more likely to complete booking with Google Pay
- 15. Let’s recap Replace the “flow” with 2 taps
- 20. What makes good sign-up/sign-in?
- 23. ● Weak ● Forgotten ● Reused ● Stolen Passwords are challenging
- 29. One Tap Sign-Up / Auto Sign-In
- 34. Skip the sign in screen
- 35. drop off at account creation >40% Google research often shows a..
- 42. Increase in sign-up 80%+ New users returning 5+ times 40%+
- 43. Increase in new user sign up 50% Number of signed in users 2x Increase in new user sign up 43x Increase in user engagement 50%
- 44. Friction Security Quality Implementation One tap The same as Google’s Engaged and active users Easy and no charge