SlideShare una empresa de Scribd logo

Understanding Google’s Penguin Algorithm by Marie Haynes

•
•
Anton Shulke
Anton Shulke

Marie Haynes is known as a leader in the field of Google Penalties and algorithm changes. She is completely obsessed with understanding Google’s Penguin and Panda algorithms. Have you been affected by Google’s Penguin algorithm? Not sure if you should be worried about bad links pointing to your site? In this webinar Marie Haynes will answer all of your Google Penguin related questions.

Marketing
1 de 11
Descargar para leer sin conexión
Understanding! Google’s Penguin Algorithm! ! by Dr. Marie Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! What is Penguin?! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! How to know if you have a Penguin problem! ! ! ! https://www.mariehaynes.com/algo- changes-and-more/! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Have you done link building?! •  Obviously low quality links! •  Medium quality links! •  What about “high quality” self made links?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Excessive link building?! Too many links with keyword anchors?! ! •  ahrefs.com! •  majestic.com! •  opensiteexplorer.org! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Penguin Recovery! ! •  Thorough link cleanup! •  Google needs to recrawl the unnatural links! •  Penguin needs to rerun! •  The site needs to deserve to rank! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! Link Cleanup! ! •  Automated tools?! •  Which links need to go?! •  https://moz.com/ugc/what-is-an-unnatural-link-an- in-depth-look-at-the-google-quality-guidelines! •  Remove or disavow?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! Disavow tips! ! •  Submitted file overwrites all previous submissions! •  Domain level vs url! •  Comments not necessary! •  How to tell whether your link has been disavowed?! https://www.mariehaynes.com/tell-link-disavowed/! •  Thorough disavow info at https://moz.com/blog/guide-to-googles-disavow- tool ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Now, we wait!! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! More on what to expect in terms of recovery:! http://searchenginewatch.com/sew/how-to/2350646/5-reasons-a-site-hit- by-google-penguin-wont-recover! ! http://searchenginewatch.com/sew/how-to/2401261/help-my-penalty- was-lifted-but-traffic-has-not-increased! ! https://moz.com/blog/after-penalty-removed-will-traffic-increase - See point #3! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
! ! Thank you!! ! I’m always happy to answer questions! ! marie@mariehaynes.com! @Marie_Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!

Recomendados

Do you need a link audit - Marie Haynes Pubcon Vegas 2015
Do you need a link audit - Marie Haynes Pubcon Vegas 2015Do you need a link audit - Marie Haynes Pubcon Vegas 2015
Do you need a link audit - Marie Haynes Pubcon Vegas 2015Marie Haynes
 
What you need to know about backlinks in 2019
What you need to know about backlinks in 2019What you need to know about backlinks in 2019
What you need to know about backlinks in 2019Ahrefs
 
SMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RaySMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RayLily Ray
 
Penguin and Manual Penalty Recovery - A Case Study
Penguin and Manual Penalty Recovery - A Case StudyPenguin and Manual Penalty Recovery - A Case Study
Penguin and Manual Penalty Recovery - A Case StudyMarie Haynes
 
Location-Free Local SEO
Location-Free Local SEOLocation-Free Local SEO
Location-Free Local SEOTom Capper
 
Bad Ideas Kill Content - How to Generate Better Ideas
Bad Ideas Kill Content - How to Generate Better IdeasBad Ideas Kill Content - How to Generate Better Ideas
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
 
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
 
Digital Literacy -- What Students Should Know
Digital Literacy -- What Students Should KnowDigital Literacy -- What Students Should Know
Digital Literacy -- What Students Should Knowkkraemer25
 

Recomendados

Do you need a link audit - Marie Haynes Pubcon Vegas 2015
Do you need a link audit - Marie Haynes Pubcon Vegas 2015Do you need a link audit - Marie Haynes Pubcon Vegas 2015
Do you need a link audit - Marie Haynes Pubcon Vegas 2015Marie Haynes
 
What you need to know about backlinks in 2019
What you need to know about backlinks in 2019What you need to know about backlinks in 2019
What you need to know about backlinks in 2019Ahrefs
 
SMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RaySMX East: Recovering From Core Updates - Lily Ray
SMX East: Recovering From Core Updates - Lily RayLily Ray
 
Penguin and Manual Penalty Recovery - A Case Study
Penguin and Manual Penalty Recovery - A Case StudyPenguin and Manual Penalty Recovery - A Case Study
Penguin and Manual Penalty Recovery - A Case StudyMarie Haynes
 
Location-Free Local SEO
Location-Free Local SEOLocation-Free Local SEO
Location-Free Local SEOTom Capper
 
Bad Ideas Kill Content - How to Generate Better Ideas
Bad Ideas Kill Content - How to Generate Better IdeasBad Ideas Kill Content - How to Generate Better Ideas
Bad Ideas Kill Content - How to Generate Better IdeasStacey MacNaught
 
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...
Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...Stacey MacNaught
 
Digital Literacy -- What Students Should Know
Digital Literacy -- What Students Should KnowDigital Literacy -- What Students Should Know
Digital Literacy -- What Students Should Knowkkraemer25
 
#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013Rachael Gerson
 
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
 
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
 
Pubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEOPubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEOKristine Schachinger SEO and Online Marketing
 
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusLow Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
 
Darwin Analytics Event
Darwin Analytics EventDarwin Analytics Event
Darwin Analytics EventDarwin Analytics
 
Content Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingContent Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingStacey MacNaught
 
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...Catalyst
 
Pubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile LastPubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile LastKristine Schachinger SEO and Online Marketing
 
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...Kristine Schachinger SEO and Online Marketing
 
TalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonTalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonKerri Mills, CIR
 
Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Mike Arnesen
 
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
 
Search Exchange Analytics Insights
Search Exchange Analytics InsightsSearch Exchange Analytics Insights
Search Exchange Analytics InsightsBrian McDowell
 
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustBrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustOliver Brett
 
4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords InsightsClix Marketing
 
Your Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoYour Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
 
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...Catalyst
 
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...Distilled
 
How often does google update its search results?
How often does google update its search results?How often does google update its search results?
How often does google update its search results?HappyDogWebProductions
 
Content marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex TachalovaContent marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex TachalovaAnton Shulke
 
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerAnton Shulke
 

Más contenido relacionado

La actualidad más candente

#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013Rachael Gerson
 
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Stacey MacNaught
 
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
 
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusLow Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusStacey MacNaught
 
Content Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingContent Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingStacey MacNaught
 
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...Catalyst
 
TalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonTalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonKerri Mills, CIR
 
Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Mike Arnesen
 
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗Kaizen
 
Search Exchange Analytics Insights
Search Exchange Analytics InsightsSearch Exchange Analytics Insights
Search Exchange Analytics InsightsBrian McDowell
 
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustBrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustOliver Brett
 
4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords InsightsClix Marketing
 
Your Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoYour Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoStacey MacNaught
 
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...Catalyst
 
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...Distilled
 
How often does google update its search results?
How often does google update its search results?How often does google update its search results?
How often does google update its search results?HappyDogWebProductions
 

La actualidad más candente (20)

#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013#SearchChurch Presentation - August 15, 2013
#SearchChurch Presentation - August 15, 2013
 
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...
 
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...
 
Pubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEOPubcon Las Vegas Technical SEO
Pubcon Las Vegas Technical SEO
 
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital OlympusLow Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
Low Budget Link Building Tactics - Stacey MacNaught - Digital Olympus
 
Darwin Analytics Event
Darwin Analytics EventDarwin Analytics Event
Darwin Analytics Event
 
Content Promotion Tactics for Link Building
Content Promotion Tactics for Link BuildingContent Promotion Tactics for Link Building
Content Promotion Tactics for Link Building
 
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
TechSEO Boost 2017: Implementing and Tracking Semantic Markup with Google Tag...
 
Pubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile LastPubcon Las Vegas Mobile First / Mobile Last
Pubcon Las Vegas Mobile First / Mobile Last
 
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...
 
TalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & ShannonTalentNet Dallas 2016 - Kerri & Shannon
TalentNet Dallas 2016 - Kerri & Shannon
 
Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012Authorship & Google+ - SEMpdx November 2012
Authorship & Google+ - SEMpdx November 2012
 
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
The True SEO Value of Links - No-Follow vs. Follow Link Experiment 🔗
 
Search Exchange Analytics Insights
Search Exchange Analytics InsightsSearch Exchange Analytics Insights
Search Exchange Analytics Insights
 
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User TrustBrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
BrightonSEO July 2021: Spilling the T in EAT- Easy CRO Tricks for User Trust
 
4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights4 Ways to use Excel for AdWords Insights
4 Ways to use Excel for AdWords Insights
 
Your Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseoYour Content is Awesome – Now What? By @staceycav at #brightonseo
Your Content is Awesome – Now What? By @staceycav at #brightonseo
 
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
TechSEO Boost 2017: Your Search Universe: Links, Log Files, GSC, & Everything...
 
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
SearchLove London 2018 - Tom Capper - The two-tiered SERP: Ranking for the mo...
 
How often does google update its search results?
How often does google update its search results?How often does google update its search results?
How often does google update its search results?
 

Destacado

Content marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex TachalovaContent marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex TachalovaAnton Shulke
 
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerAnton Shulke
 
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...Anton Shulke
 
Similarweb 2016: new tricks and treats by Boaz Sasson
Similarweb 2016: new tricks and treats by Boaz SassonSimilarweb 2016: new tricks and treats by Boaz Sasson
Similarweb 2016: new tricks and treats by Boaz SassonAnton Shulke
 
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...Anton Shulke
 
How to Use Storytelling in Content Marketing to Secure More Leads by Katy Katz
How to Use Storytelling in Content Marketing to Secure More Leads by Katy KatzHow to Use Storytelling in Content Marketing to Secure More Leads by Katy Katz
How to Use Storytelling in Content Marketing to Secure More Leads by Katy KatzAnton Shulke
 
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel MillerAnton Shulke
 
Creating email campaigns that convert by Courtney Todd
Creating email campaigns that convert by Courtney Todd Creating email campaigns that convert by Courtney Todd
Creating email campaigns that convert by Courtney Todd Anton Shulke
 
SEMPO state of search report by Chad Crowe
SEMPO state of search report by Chad CroweSEMPO state of search report by Chad Crowe
SEMPO state of search report by Chad CroweAnton Shulke
 
State of seo 2016 by Josh Bachynski
State of seo 2016 by Josh BachynskiState of seo 2016 by Josh Bachynski
State of seo 2016 by Josh BachynskiAnton Shulke
 
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)Anton Shulke
 

Destacado (11)

Content marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex TachalovaContent marketing on a shoe string budget by Alex Tachalova
Content marketing on a shoe string budget by Alex Tachalova
 
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan MoellerContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
 
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...
Power-User Google Analytics: Custom Dashboards, Reports, Filters and Segments...
 
Similarweb 2016: new tricks and treats by Boaz Sasson
Similarweb 2016: new tricks and treats by Boaz SassonSimilarweb 2016: new tricks and treats by Boaz Sasson
Similarweb 2016: new tricks and treats by Boaz Sasson
 
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...
Making Networking Work for You: LinkedIn Groups Made Easy and Accessible by K...
 
How to Use Storytelling in Content Marketing to Secure More Leads by Katy Katz
How to Use Storytelling in Content Marketing to Secure More Leads by Katy KatzHow to Use Storytelling in Content Marketing to Secure More Leads by Katy Katz
How to Use Storytelling in Content Marketing to Secure More Leads by Katy Katz
 
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
40 to 1 ROI, per each dollar you get 40 USD in ROI by Daniel Miller
 
Creating email campaigns that convert by Courtney Todd
Creating email campaigns that convert by Courtney Todd Creating email campaigns that convert by Courtney Todd
Creating email campaigns that convert by Courtney Todd
 
SEMPO state of search report by Chad Crowe
SEMPO state of search report by Chad CroweSEMPO state of search report by Chad Crowe
SEMPO state of search report by Chad Crowe
 
State of seo 2016 by Josh Bachynski
State of seo 2016 by Josh BachynskiState of seo 2016 by Josh Bachynski
State of seo 2016 by Josh Bachynski
 
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)
Competitors analysis on Preply.com case study by Alexa Malomuzh (Preply.com)
 

Más de Anton Shulke

Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyAnton Shulke
 
FID to INP: Mastering the New Core Web Vitals Metric
FID to INP: Mastering the New Core Web Vitals MetricFID to INP: Mastering the New Core Web Vitals Metric
FID to INP: Mastering the New Core Web Vitals MetricAnton Shulke
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesAnton Shulke
 
AI-powered insights from GA4, campaigns, and other sources
AI-powered insights from GA4, campaigns, and other sourcesAI-powered insights from GA4, campaigns, and other sources
AI-powered insights from GA4, campaigns, and other sourcesAnton Shulke
 
The Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + ContentThe Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + ContentAnton Shulke
 
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.Anton Shulke
 
SEO Exellence with ChatGPT-Webinar Duda
SEO Exellence with ChatGPT-Webinar DudaSEO Exellence with ChatGPT-Webinar Duda
SEO Exellence with ChatGPT-Webinar DudaAnton Shulke
 
Unlocking Revenue With Customer Stories.pdf
Unlocking Revenue With Customer Stories.pdfUnlocking Revenue With Customer Stories.pdf
Unlocking Revenue With Customer Stories.pdfAnton Shulke
 
Affiliate Marketing with Craig Campbell
Affiliate Marketing with Craig CampbellAffiliate Marketing with Craig Campbell
Affiliate Marketing with Craig CampbellAnton Shulke
 
AI-powered Semantic SEO by Koray GUBUR
AI-powered Semantic SEO by Koray GUBURAI-powered Semantic SEO by Koray GUBUR
AI-powered Semantic SEO by Koray GUBURAnton Shulke
 
AI-powered Semantic SEO Robert Niechai
AI-powered Semantic SEO Robert NiechaiAI-powered Semantic SEO Robert Niechai
AI-powered Semantic SEO Robert NiechaiAnton Shulke
 
Unlocking AI for agencies
Unlocking AI for agenciesUnlocking AI for agencies
Unlocking AI for agenciesAnton Shulke
 
How to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellHow to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellAnton Shulke
 
What Is The Point of Web Accessibility DudaCon by Kim Krause Berg
What Is The Point of Web Accessibility DudaCon by Kim Krause BergWhat Is The Point of Web Accessibility DudaCon by Kim Krause Berg
What Is The Point of Web Accessibility DudaCon by Kim Krause BergAnton Shulke
 
Conversion Audit (DudaCon Sept 2022)
Conversion Audit (DudaCon Sept 2022)Conversion Audit (DudaCon Sept 2022)
Conversion Audit (DudaCon Sept 2022)Anton Shulke
 
Content Deep Dive (DudaCon Sept 2022)
Content Deep Dive (DudaCon Sept 2022)Content Deep Dive (DudaCon Sept 2022)
Content Deep Dive (DudaCon Sept 2022)Anton Shulke
 
Site Migrations by Nik Ranger
Site Migrations by Nik Ranger Site Migrations by Nik Ranger
Site Migrations by Nik RangerAnton Shulke
 
Localization (Duda Webinar)
Localization (Duda Webinar)Localization (Duda Webinar)
Localization (Duda Webinar)Anton Shulke
 
Lead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaLead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaAnton Shulke
 
Agency Growth Strategy
Agency Growth StrategyAgency Growth Strategy
Agency Growth StrategyAnton Shulke
 

Más de Anton Shulke (20)

Streamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agencyStreamline Your Website Building, with Sahara agency
Streamline Your Website Building, with Sahara agency
 
FID to INP: Mastering the New Core Web Vitals Metric
FID to INP: Mastering the New Core Web Vitals MetricFID to INP: Mastering the New Core Web Vitals Metric
FID to INP: Mastering the New Core Web Vitals Metric
 
Simplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated WebsitesSimplifying Direct Booking With Integrated Websites
Simplifying Direct Booking With Integrated Websites
 
AI-powered insights from GA4, campaigns, and other sources
AI-powered insights from GA4, campaigns, and other sourcesAI-powered insights from GA4, campaigns, and other sources
AI-powered insights from GA4, campaigns, and other sources
 
The Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + ContentThe Evolution of Content & The Future of Our Industry *AI + Content
The Evolution of Content & The Future of Our Industry *AI + Content
 
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.
The Keys to Agency Revenue Growth, Duda Webinar by Craig Rodney.
 
SEO Exellence with ChatGPT-Webinar Duda
SEO Exellence with ChatGPT-Webinar DudaSEO Exellence with ChatGPT-Webinar Duda
SEO Exellence with ChatGPT-Webinar Duda
 
Unlocking Revenue With Customer Stories.pdf
Unlocking Revenue With Customer Stories.pdfUnlocking Revenue With Customer Stories.pdf
Unlocking Revenue With Customer Stories.pdf
 
Affiliate Marketing with Craig Campbell
Affiliate Marketing with Craig CampbellAffiliate Marketing with Craig Campbell
Affiliate Marketing with Craig Campbell
 
AI-powered Semantic SEO by Koray GUBUR
AI-powered Semantic SEO by Koray GUBURAI-powered Semantic SEO by Koray GUBUR
AI-powered Semantic SEO by Koray GUBUR
 
AI-powered Semantic SEO Robert Niechai
AI-powered Semantic SEO Robert NiechaiAI-powered Semantic SEO Robert Niechai
AI-powered Semantic SEO Robert Niechai
 
Unlocking AI for agencies
Unlocking AI for agenciesUnlocking AI for agencies
Unlocking AI for agencies
 
How to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellHow to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig Campbell
 
What Is The Point of Web Accessibility DudaCon by Kim Krause Berg
What Is The Point of Web Accessibility DudaCon by Kim Krause BergWhat Is The Point of Web Accessibility DudaCon by Kim Krause Berg
What Is The Point of Web Accessibility DudaCon by Kim Krause Berg
 
Conversion Audit (DudaCon Sept 2022)
Conversion Audit (DudaCon Sept 2022)Conversion Audit (DudaCon Sept 2022)
Conversion Audit (DudaCon Sept 2022)
 
Content Deep Dive (DudaCon Sept 2022)
Content Deep Dive (DudaCon Sept 2022)Content Deep Dive (DudaCon Sept 2022)
Content Deep Dive (DudaCon Sept 2022)
 
Site Migrations by Nik Ranger
Site Migrations by Nik Ranger Site Migrations by Nik Ranger
Site Migrations by Nik Ranger
 
Localization (Duda Webinar)
Localization (Duda Webinar)Localization (Duda Webinar)
Localization (Duda Webinar)
 
Lead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy CrestodinaLead Gen Best Practices by Andy Crestodina
Lead Gen Best Practices by Andy Crestodina
 
Agency Growth Strategy
Agency Growth StrategyAgency Growth Strategy
Agency Growth Strategy
 

Último

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 

Último (20)

The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 

Understanding Google’s Penguin Algorithm by Marie Haynes

  • 1. Understanding! Google’s Penguin Algorithm! ! by Dr. Marie Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 2. ! What is Penguin?! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 3. ! ! How to know if you have a Penguin problem! ! ! ! https://www.mariehaynes.com/algo- changes-and-more/! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 4. ! ! Have you done link building?! •  Obviously low quality links! •  Medium quality links! •  What about “high quality” self made links?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 5. ! ! Excessive link building?! Too many links with keyword anchors?! ! •  ahrefs.com! •  majestic.com! •  opensiteexplorer.org! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 6. ! ! Penguin Recovery! ! •  Thorough link cleanup! •  Google needs to recrawl the unnatural links! •  Penguin needs to rerun! •  The site needs to deserve to rank! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 7. ! Link Cleanup! ! •  Automated tools?! •  Which links need to go?! •  https://moz.com/ugc/what-is-an-unnatural-link-an- in-depth-look-at-the-google-quality-guidelines! •  Remove or disavow?! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 8. ! Disavow tips! ! •  Submitted file overwrites all previous submissions! •  Domain level vs url! •  Comments not necessary! •  How to tell whether your link has been disavowed?! https://www.mariehaynes.com/tell-link-disavowed/! •  Thorough disavow info at https://moz.com/blog/guide-to-googles-disavow- tool ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 9. ! ! Now, we wait!! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 10. ! ! More on what to expect in terms of recovery:! http://searchenginewatch.com/sew/how-to/2350646/5-reasons-a-site-hit- by-google-penguin-wont-recover! ! http://searchenginewatch.com/sew/how-to/2401261/help-my-penalty- was-lifted-but-traffic-has-not-increased! ! https://moz.com/blog/after-penalty-removed-will-traffic-increase - See point #3! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!
  • 11. ! ! Thank you!! ! I’m always happy to answer questions! ! marie@mariehaynes.com! @Marie_Haynes! ! ! Dr. Marie Haynes! @Marie_Haynes! marie@mariehaynes.com!