A straight approach to STP Analysis and Marketing & product Mix of Maggi.

1. &
Presentation by
A R M A
A N V E

3. • Nestlé S.A is a multinational packaged foods company founded
and headquartered in Vevey, Switzerland
• Set up in 1866 by Henri Nestlé
• The Indian subsidiary of the global FMCG major S.A.
• NESTLE house–Gurgaon, Haryana
• Introduced the Maggi brand in 1982.

4. Candy and Chocolate:
Baby Ruth
Butter f inger
Carlos V (”the authentic Mexican
chocolate bar”)
Chunky
Nestle Crunch
Nips
Raisinets
Runts
Sweett ar ts
Kit -k at
Bar one
Frozen Foods:
Lean Cuisine (frozen meals )
Hot Pockets (sandw ich es )
Baking:
La Lechera (sweete n ed condens e d milk)
Libby’s Pumpki n
Nestle Tollh ous e Mor sels and baking
ingredi e nts

5. Ice Cream:
Dreyer’s (ice creams, frozen yogurts,
frozen fruit bars)
Nestle Push-Ups
The Skinny Cow (ice cream treats)
Pet food:
Alpo
Frosty Paws (dog ice cream treats)
Gourmet
One

6. Beverages:
Coffee-Mate
Jamba (bottled smoothies and juices)
Milo Powdered Beverage and Ready-to-Drink
Nescafé
Nesquik
Nestea
Nestle Juicy Juice 100% fruit juices
Nestle Milk Chocolate
Specialty items:
Maggi Seasonings
Maggi Taste of Asia
Infant Formula:
Nestle Good Start
Baby Foods:
Cerelac
Nestum
Bottled Water:
Arrowhead
Perrier
Pure Life
Vittel

7. introduction
• Worldwide leader in flavor and meal enhancement.
• 100-year-old Nestlé brand.
• came into existence in 1872.

9. Anvesh_Sharma

10. timeline
 The original
company came
into existence in
Switzerland,
when Julius
Maggi took over
his father's mill.
1872
 Maggi merged
with Nestlé
 NESTLE
introduced Maggi
brand in INDIA.
1947 1982

14.  Segmentation of the market on the basis of
lifestyle and
eating habits of the Indian consumer.

15. Target audience are
I. Kids
II. Youth
III.Working women

16. Positioned their product with the well known
slogan
• “2minute noodles”
• “taste bhi health bhi”
• “Easy to cook, good to eat”

17. Positioned their product as to get fast relief
from hunger.
Taglines like 'Mummy, bhookh lagi hai’
'Bas 2-Minute,'
'Fast to Cook Good to Eat’

24. FOR watching this
Designed &
Developed
by
anvesh2014sha rma @ gm ai l. co m
@anveshsharma
@AnveshSharma 1
@anvesh_sha rm a _