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Human Resources / Recruitment

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An accomplished marketing professional with expertise in developing online and digital marketing strategies, measuring marketing effectiveness and competitor activity. As well as increasing brand awareness and delivering multi-channel marketing campaigns on time and within budget. Currently Marketing Executive at the Chartered Institute of Personnel Development (CIPD), the professional body for HR and people development. Managing large scale integrated marketing campaigns for conferences, membership services and publications using the full marketing mix including social media channels, digital and direct marketing, email marketing campaigns, PPC and advertising.