This document discusses strategies for businesses to spend money on Facebook advertising and engagement. It outlines key reasons for businesses to have a Facebook presence, including reaching millennials and local customers. It provides tips for generating leads through Facebook, such as using calls-to-action and targeted advertising. The document also explains how to set objectives and metrics for Facebook campaigns, including increasing page likes, clicks to a website, and video views. Overall, it promotes integrating Facebook into marketing strategies and testing different post types and promotions.

1. www.thecommunicationstudio.ca

2. Spending money on Facebook
INTEGRATE SOCIAL MEDIA WITH YOUR MARKETING STRATEGIES
E A S I LY D E L I V E R C O N T E N T, M E A S U R E I T S I M PA C T A N D S P E N D YO U R B U D G E T W I S E LY

3. Top 4 reasons EVERY
business should be on Facebook.
1. 33% of Millennials are more likely to by from a company who uses Facebook
2. 67% of Business to Customer B to C Marketers have generated leads via Facebook
3. 70% of active Facebook Users in the US interacted with a local business on Facebook
4. Ads can help you grow your community

4. Who Are Millennials?
Millennials (also known as the Millennial Generation or Generation Y) are the demographic
cohort following Generation X. There are no precise dates when the generation starts and ends.
Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
- Wiki

5. Ways to Generate Leads on Facebook
Use Calls-to-Action in Cover Photos
Include Links in Captions
Host a Facebook Chat
Make Facebook Events for Webinars or other events you are doing
Use Targeted Advertising to Extend Your Content's Reach
Get Peoples Email via a offer and send them a coupon or free info, book or webinar
Sponsor a form on another Facebook page
Watch and comment on other pages in your community
Share local event posts in your own community

6. Your local customers can look you up..
Your local customers.. Probably have local friends on Facebook.
When someone interacts with your page
REACT!
People who make nice comments are the most like to expect a nice response
Over and above some who complains or asks a question.
You have their attention.. What are you going to do with it?
Offer a coupon, a value added item when they visit your brick and mortar location, a bonus
when they buy your video?

7. Why do you want to people to like our
page? Why build a community?
1. Your customers will not find your Facebook page if you don’t tell them it’s there.
You can target engagement locally with ads.
2. You can target specific demographics.
3. Once someone likes your page, you have access to advertise and build a community around
them.
4. Communities share and support people they like.

8. Are you convinced Facebook is for
your business yet?
If yes.. Then please continue!
If you are still on the fence, please talk to other local businesses,
Call me and book a Hands on Social Media Lunch and learn
Or talk to a social media company in your area and ask them for the results they are getting for
businesses in your area!
www.thecommunicationstudio.ca

9. First step – do you have a Facebook Page
Step 1: Build your Facebook Page
Everything on Facebook starts with your Page. Create a Page. It’s a simple, free way to communicate with customers.
You don’t have to have a personal profile to set one up, but we highly recommend that you use your profile to set up
your page, this gives you more control, it will not show up in your personal profile in any way unless you share posts
from your FACEBOOK BUSINESS PAGE.
This is what Facebook uses as an example.
Check it out:
State Bicycle Company
$500k in annual sales from Facebook
10k more likes within a year — learn more

10. Step 2 Choose an objective
Get people to like your Page. Create several ads and target based on location, demographics and
interests. ( click on the link and go to the Facebook Help Page, they have free tools for you!)
Talk to some customers and friends who know and love your product or service and ask them to
LIKE your page.
Look at who your target market is so that you can create a targeted marketing campaign.
If you fail to plan, you plan to fail. Take some time on this.
Choose the objective for your campaign
•Boost your posts
•Promote your Page
•Send people to your website
•Increase conversions on your website
•Get installs of your app
•Increase engagement in your app
•Reach people near your business
•Raise attendance at your event
•Get people to claim your offer
•Get video views

11. Step Three - Engage
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Have a posting calendar
Decide what images will engage your customer base
Decide on how much you would like to spend on each engagement.
You can spend as little as a $1 a day! We recommend spending a bit more.
Decide on the value of a customer!
I was speaking with an architect who spends $200 a month on Facebook and on average
that gets him one new project. Most of his projects are worth $5 to $50 K. It is worth the
investment for him.
You will need to test what kind of posts and promotions work with your customers, so start
with $1-$5 really targets posts. Pick a specific location like your home town, or just friend of
the people who already like your page and average
Test – test – test!!!!!

12. Success Stories
“With a continued focus on authenticity and customer care, Jimmy Beans Wool uses Facebook
to do more than advertise products. It strengthens relationships with its audience, which
translates into continued success”
Look for success stories in your industry, see what their campaigns are finding success with?
What would work for you?
https://www.facebook.com/business/success/jimmy-beans-wool

13. Eight ways to create connection !
Look at the options
Investigate * Be curious * Get professional help when needed!
If you are seeing this on Slide Share, click and find out more on the links. If not, just search
Anyssa Carruthers on www.slideshare.net
1 Post engagement 2 Page Likes 3 Clicks to Website 4 Website Conversions 5 Apps…
6 Event Responses 7 Offer Claims 8 Video Views
Seek first to understand – Steven Covey

14. Page Post Engagement
Get more people liking, commenting on and
sharing your posts. You’ll reach more of the
people who like your Page and new audiences.
Click for more detail in the Facebook Help Section

15. Page Likes
Build your Page audience by getting more Page
Likes. It’s a great way to connect with new
customers and learn more about your
audience.
Click for more detail in the Facebook Help Section

16. Clicks to Website
Bring more people to your website
from Facebook. When people click
your ad, you can send them to any
page on your website—including
your online store.
Click for more detail in the Facebook Help Section

17. Website Conversions
Track actions people took on your website
after they saw your Facebook ad. This data
helps you understand who comes to your
site and what they’re responding to so you
can make your ads (and website) even
better.
Click for more detail in the Facebook Help Section

18. Apps…
App Installs
Grow your app by getting more people to install it. You can get your ad to
the right people based on device, OS, and more. And when they tap your
ad, they’ll go right to the app store install page.
App Engagement
Get more people to engage with your app and take them to specific parts
of your app, like the purchase page for an item, or a screen where they
can register or start a download
Click for more detail in the Facebook Help Section

19. Event Responses
Let people know about your special event with a
Facebook ad. When people see it, they can join and
they even will be added to their Facebook calendar.
They’ll also get reminders for the event, and you can
keep track of how many people responded.
Click for more detail in the Facebook Help Section

20. Offer Claims
Create special offers to get more people doing
business with you. You can offer discounts or
other rewards—it’s up to you. You decide how
long your offer runs, who sees it, how many
people can claim it and more.
Click for more detail in the Facebook Help Section

21. Video Views
Create engaging ads that feature your
videos and tell your story. Your audiences
can view your video ads in News Feed on
desktop and mobile devices.
Click for more detail in the Facebook Help Section

22. So just go forth and spend some money…
Still in doubt?
We recommend checking out the many articles put together
by Hootsuite, a local company that we use to support out clients with their social media
engagement
Here is one to start with!
6 MORE Benefits of Facebook Engagement.
To get your free copy of Hands on Social Media
Visit our Website!
www.communicationstudio.ca/books

24. Spending money on Facebook
INTEGRATE SOCIAL MEDIA WITH YOUR MARKETING STRATEGIES
E A S I LY D E L I V E R C O N T E N T, M E A S U R E I T S I M PA C T A N D S P E N D YO U R B U D G E T W I S E LY
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