1. APOGEE SEARCH MARKETING
PPC a la Carte: Start-up,
Audit, and Training 4 CUSTOM TAILORED PPC
Breathing new life into an existing paid search (PPC) campaign or
Apogee Search is dedicated
implementing a new one can seem like an impossible task without the right to providing a suite of services
tools, strategies, and training. The experts at Apogee Search have created tailored to each and every
three individual service options to ensure the success of a paid search valued client. Whether you
campaign at any stage. need us to create a new paid
search campaign, confirm
that your current campaign
44 PPC
4 START-UP is performing at its maximum
The potential for a successful paid search campaign begins with the initial potential, or you require
development phase. From choosing the right keywords to creating persuasive specialized training for your
in-house team, Apogee
ad copy, launching a new campaign can be difficult and risky if not will ensure that your online
implemented correctly. marketing goals are met.
Apogee can lay the groundwork of any PPC campaign properly and Order an a la carte item
thoroughly, ensuring maximum ROI and removing the risk of improper design. from Apogee’s menu of paid
The start-up begins by selecting high impact keywords through the review search services today!
of website copy and other marketing materials. Our expert team will then
develop compelling ad copy, select target landing pages, and submit the
campaign to the appropriate search engines. The final step is handing off the
functional, well-established campaign to the client.
44 PPC
4 AUDIT
An Apogee Search PPC audit meticulously analyzes a current paid search
campaign, resulting in expert recommendations for improving a campaign’s
overall performance, or lowering spending. Whether you are currently
running your campaign in-house or through an agency, an audit can offer a
fresh perspective to increase the success of any existing PPC campaign.
We will start by reviewing your entire campaign, examining your keyword
list, suggesting negative keywords in order to refine your traffic, and
evaluating your ad copy. We will investigate your bid levels and the ROI
of top or bottom performing keywords. Finally, we will perform a heuristic
evaluation of your top landing pages that will ultimately increase the quality
of your traffic.
44 PPC
4 TRAINING
The specialists at Apogee can provide detailed training sessions focused on Apogee Search
several key aspects of successful paid search advertising. Generally, training 6207 Sheridan Avenue
Suite 200
focuses on keyword generation and expansion, ad copy best practices, bid Austin, Texas 78723
management strategies, quality score improvements, and the development of p. 800.984.3041
content network campaigns. Apogee customizes PPC training for each client f. 512.583.4205
according to their industry and business needs. www.apogee-search.com