ASO for iOS 11

•

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AppFollow

App Store Optimization for iOS 11

Marketing

ASO for iOS 11
Anatoly Sharifulin
CEO AppFollow.io
September 2017

developer.apple.com/app-store/
discoverability
8

iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!! 
 
 
 
 
 
 
 
 
48

Important: save current 
search visibility
50

iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New  
 
 
 
 
 
 
51

52
iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New

iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play 
 
 
53

iOS 11 Summary
1.App Name length <= 30 !!!
2.Subtitle <= 30 !!!
3.What’s New
4.3 screenshots in search
5.1-3 video + auto play
6.Developer Page & In-App Purchases  
in search
54

55
iOS 11 Summary
7.Promotional Text (before Description)

56
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update

57
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history

58
iOS 11 Summary
7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews

7.Promotional Text (before Description)
8.Description can be changed when
submitting an app update
9.Renew rating history
10. Reply for reviews
11. ASO for In-App Purchases
59
iOS 11 Summary

ASO for iOS 11 ready
Positions
1. Optimize:  
name, subtitle, keywords
2. Move some keywords 
from name to subtitle 
 
 
60

ASO for iOS 11 ready
Conversion Rate
1. Improve visibility: 
name, subtitle
2. Optimize screenshots
3. Test video (horizontal?)
4. Work with avg. rating 
Positions
1. Optimize:  
name, subtitle, keywords
2. Move some keywords 
from name to subtitle 
 
 
61

Thanks!
Questions?
Anatoly Sharifulin
aso.appfollow.io
62

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ASO for iOS 11

1. ASO for iOS 11 Anatoly Sharifulin CEO AppFollow.io September 2017

2. iOS 11 September 19, 2017 2

8. developer.apple.com/app-store/ discoverability 8

9. Apps 9

10. 10 Apps

11. 11 Apps

12. Apps 12

13. Apps 13

14. Apps 14

15. Games 15

16. 16 Games

17. 17 Games

18. Search 18

19. 19 Search

20. 20 Search

21. 21 Search

22. iOS 10 vs. iOS 11 22

23. iOS 10 vs. iOS 11 23

24. iOS 11 Screenshots 24

25. iOS 11 Screenshots 25

26. iOS 11 Screenshots 26

27. iOS 11 Screenshots 27

28. iOS 11 changes in search 28

29. Screenshots vs. Video 29

30. Vertical vs. Horizontal 30

39. Search: Developer Page 39

40. 40 Search: Developer Page

41. 41 Search: Developer Page

42. 42 Search: Developer Page

43. 43 Search: Developer Page

44. 44 Search: In-App Purchases

45. 45 Search: In-App Purchases

46. 46 Search: In-App Purchases

47. 47 Search: In-App Purchases

48. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!!                  48

49. App Name Name must be unique

50. Important: save current  search visibility 50

51. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New               51

52. 52 iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New              

53. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play      53

54. iOS 11 Summary 1.App Name length <= 30 !!! 2.Subtitle <= 30 !!! 3.What’s New 4.3 screenshots in search 5.1-3 video + auto play 6.Developer Page & In-App Purchases   in search 54

55. 55 iOS 11 Summary 7.Promotional Text (before Description)                 

56. 56 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update           

57. 57 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history       

58. 58 iOS 11 Summary 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history 10. Reply for reviews   

59. 7.Promotional Text (before Description) 8.Description can be changed when submitting an app update 9.Renew rating history 10. Reply for reviews 11. ASO for In-App Purchases 59 iOS 11 Summary

60. ASO for iOS 11 ready Positions 1. Optimize:   name, subtitle, keywords 2. Move some keywords  from name to subtitle      60

61. ASO for iOS 11 ready Conversion Rate 1. Improve visibility:  name, subtitle 2. Optimize screenshots 3. Test video (horizontal?) 4. Work with avg. rating  Positions 1. Optimize:   name, subtitle, keywords 2. Move some keywords  from name to subtitle      61

62. Thanks! Questions? Anatoly Sharifulin aso.appfollow.io 62

ASO for iOS 11

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