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1. How to get 30k+ App Store
reviews every month
https://appfollow.io

2. App Store Optimization is
NOT all about keywords
and graphics
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3. Users won’t just buy pretty images —
they require something more convincing:
the assurance that other people
like the app
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4. Let's take a closer look at
how ratings and reviews
affect the search visibility
and conversion rate
of your app
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5. With regard to app stores, we are talking about
conversion of the following types:
● App Units/Impressions: The ratio of the number of first-time app downloads
to the number of times your app was viewed (in the Featured, Categories, Top
Charts, and Search sections of the App Store);
● App Units/Product Page Views: The ratio of the number of first-time app
downloads to the number of times your app’s product page has been viewed;
● Product Page Views/Impressions: The ratio of the number of times your
app’s product page has been viewed to the number of times your app was
viewed (in the Featured, Categories, Top Charts, and Search sections of the
App Store).
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6. ● App Units/Impressions
● App Units/Product Page Views
● Product Page Views/Impressions
● App Units/Impressions
● App Units/Product Page Views
● Product Page Views/Impressions
iTunes Connect Google Play Console
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7. To analyze your app’s conversion rate,
go to the iTunes Analytics page in your
iTunes Connect developer account, or to
the Traffic Sources page in Google Play
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8. App Units / Impressions conversion rate for Search Channel in iTunes Connect App Analytics 8

9. App Units / Product Page Views conversion rate in Google Play Console 9

10. To make things easier for you
we at AppFollow created the
Conversion rate benchmark – a chart
with average conversion rates
for App Store and Google Play
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11. Average conversion rate report by categories via Search channel in the App Store. April 2018 11

12. How average rating affects the
download conversion rate?
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13. 79% of users check an app’s rating before downloading.
This number is even bigger when it comes to paid apps
According to the Apptentive report, 40% of users interviewed said that they trust reviews more than personal recommendations 13

14. An app with a 3-star rating loses around half the
downloads, whereas apps rated 1–2 stars
lose almost every download
According to the Apptentive report, apps with 3 stars and lower lose a half of possible downloads 14

15. All your optimization efforts
become useless if your app
has less than 4 stars
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16. Always ask yourself:
● What can I do to make an average
conversion rate of my app better?
● Should I change or improve anything?
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17. The good news for iOS apps is that you
can reset your app’s total rating when
you release a new app version
Tip: you can do it at the bottom
of the app’s New Version page
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18. BUT
if you do not investigate negative
reviews causes your app rating
will remain the same
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19. In Google Play you don’t have the opportunity
to reset your rating. If you get one negative review
or star, you need at least 10 positive ones
to offset its effect
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20. Satisfied users are less likely to rate
an app than frustrated users are
That’s why it is so important to choose
the right time to ask for feedback
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21. Pro tip: Remember not to interrupt a user when
he or she interacts with your app. Show the rating
request after a task is done, or on a waiting screen
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22. For iOS we recommend in-app rating requests using StoreKit
framework. It is available starting from iOS 10.3
Example of an in-app rating request on the search screen: Hotellook app
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23. Hotellook app for iOS embedded an in-app rating
request in June 2017. In a following two months
they got five times more ratings than during
the whole previous year!
Ratings number boost after native rating request integration
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24. Users tend to believe those apps that have more
positive reviews. They are more likely to choose
them rather than their competitors with worse
ratings or negative reviews
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25. Pro tip: show the rating request at the very moment
when user is satisfied with the app: after several
wins, a completed game level, or a successful
money transaction
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26. Before in-app rating requests developers used
custom rating requests like this one:
Custom rating request
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27. For Android [surprise!] there are no in-app native rating
requests available. The only option here is to create a
customized request such as on a previous slide
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28. Pro tip: Use customized rating requests carefully:
there’s still a possibility that your app can be
rejected, especially when it comes
to subscription models
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29. Quick highlights:
1. 79% of users check reviews before downloading. Work
with reviews on regular basis is as important as work with
keywords and graphics.
2. An app with a 1–3-star rating loses a half of possible
downloads, which means that all your previous ASO work
was in vain.
3. In-app rating requests drastically increase the number of
rating and reviews. If your app works as needed, your
conversion rates and download numbers will rise. 29

30. If you have any suggestions, then
feel free to drop us a line at
aso@appfollow.io
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31. Stay tuned!
In the next part we will give some insights
on the importance of replying to reviews,
reporting inappropriate reviews and how this
work can increase your conversion rates
and downloads.
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32. Thanks for your attention!
Grow your app with us:
https://appfollow.io
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