Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.

1. HOW DOTS USES TARGETED IN-APP MESSAGES TO BOOST REVENUE AND INCREASE USER LTV

2. ABOUT
Dots creates mobile
games inspired by
art from around the
world, providing
players with vivid,
dynamic, highly-visual
in-game experiences.
CATEGORY:
Gaming
PLATFORMS:
iOS and Android
BASED IN:
New York, New York
CHANNEL:
In-App Messages
DRIVING HIGHER REVENUE AND BIGGER
LIFETIME VALUE (LTV) USING TARGETED
IN-APP MESSAGES
OBJECTIVE
While every app benefits from having a loyal,
engaged customer base, that’s not enough
to succeed over the long term—you also need
to find effective, sustainable ways to turn
that audience engagement into revenue for
your brand.
SOLUTION
Dots took advantage of the Appboy
platform’s support for nuanced audience
segmentation and rich in-app messages to
create targeted, personalized outreach that
nudges users to make purchases.
CASE STUDY
BOOSTING REVENUE
AND LTV WITH IN-APP
MESSAGING
ADDING VALUE FOR DOTS
WHILE PROVIDING A
MORE ENJOYABLE USER
EXPERIENCE

3. FIND OUT MORE APPBOY.COM/SOLUTIONS GET IN TOUCH HELLO@APPBOY.COM
KEYS TO SUCCESS
AUDIENCE SEGMENTATION: Dots used Appboy’s support for advanced audience
segmentation to effectively target messages advertising promo packs to players based on in-app
behavior—including levels completed and previous purchases—and to adjust the prices on those
promo packs to maximize revenue.
PURCHASE EVENTS: Dots made use of the Appboy platform’s ability to record and track in-app
purchases across a range of different currencies, supporting more accurate (and more effective)
audience segmentation and message targeting.
CONVERSION TRACKING: To assess the impact of their promotional outreach, Dots used
Appboy’s conversion tracking feature, supporting a more accurate understanding of each
individual message’s impact on user conversions—in this case, purchases driven by a given
in-app message—and the future optimization of other promotional campaigns.
DEEP LINKING: To provide users with a smoother experience and increase the chances that
messaging led to conversions, Dots took advantage of Appboy’s support for mobile deep
linking to send users right to the relevant page within the app when they tapped the message.
BRAND BENEFITS: By taking advantage of Appboy’s support for advanced audience
segmentation, among other features, Dots was able to more effectively target
promotional in-app messages to members of its audience who hadn’t yet become
paying users. That had a major positive effect on their bottom line, increasing the
average LTV among all users by 25% and boosting total revenue by 33%.
USER BENEFITS: By using Appboy to better target their promotional outreach, Dots
was able to decrease the likelihood that users were sent messages they weren’t
interested in, making for a more valuable messaging experience and strengthening
the customer/brand relationship.
TOTAL LTV
INCREASED BY
25%
TOTAL
REVENUE
ROSE BY
33%