How to create and manage a healthy online presence in view of the web 2.0 tools that are available. How to communicate, sell, create a message and manage a brand online.
10. A Movement Online
• People are moving from traditional media to
online media
• Communities are formed online
• These communities interact socially and
create content
11. Key Point 3
How we communicate, consume
& make decisions (online) have
changed forever.
Get with the program!
13. What is Social Media?
•Blogs
•User-generated content (UGC)
•Social networks / virtual worlds
•Wikis
•Forums, ratings, reviews
•Tags / Bookmarks
•RSS & Widgets
•Podcasts / Vodcasts
•Photo sharing
14. Most Common Social Media
Social Networks Facebook
MySpace
Linkedin
Blogs Blogger
Wordpress
Microblogs Twitter
Photo sharing Flickr
Video YouTube
Enews Constant Contact
Maps Google Maps
15. Social Media
• Getting content on the Internet has
become easy
• Anyone can now create content
• This user-generated content is now
used to start conversations and build
relationships
17. “Your own web site is your business‟s hub, but social networking
sites let you create spokes to drive people back to your site.”
- John Jantsch
18. Important
Over the longer term you cannot avoid social media. If you do not
create your footprint in the digital world, someone else will, and it
may be your unhappy customer.
19. Groundswell
Don‟t get too hung up on technologies:
“First, technologies change rapidly. Secondly, technologies are
not the point. The forces at work are.”
“Concentrate on relationships, not technologies.”
“With the groundswell, the relationships are everything. The
way people connect with each other – the community that is
created – determines how the power shifts.”
- Groundswell - Charlene Li, Josh Bernoff
20. Key Point 4
• Be strategic. What
do you want the
outcome to be?
21. Business Objective Social Medium
Research, Collaboration Twitter
Blogs
Social Network
Brand Building Blog
Facebook Page
Enews
YouTube Video
Announcements Twitter
Facebook/Linkedin Status Update
E-news
YouTube Video
Promotion Online Advertising
Blog
Enews
Twitter
Web Traffic Increase Search Engine Advertising
Blog Links
Comments on other blogs and sites
22. Key Point 5
Adapt your online approach to
grow and manage a healthy
online footprint.
30. Sell through Relationships
• People buy through friends‟ endorsements
• Good service = good online press
• Selling through “free”
• Soft sell
• Sell through being helpful
31. Consistent Messages
• What are your key messages?
• Short and long description
• Define the key words
• Consistency
33. Managing Your Image Online
• Your Visual Image: Photos, Logos,
Spacing, Layout, Fonts
• Content: Word choice, Style,
Personality
• Values, Vision, Mission
• Consistent with your Brand
34. How do I start?
Set objectives and measurable goals.
Analyze your audiences. What are their web preferences?
Choose a place to start and try it out.
Social media is learned through doing it.
Beauthentic and enter into a relationship with integrity.
(You cannot be a phony)
