Useful insights on Europe's App Economy, to understand the impact of the mobile industry on European main countries' domestic economies, employment rates and economic growth.

1. Driving productivity, growth & jobs
The App Economy started in 2007 with the launch of the Apple App Store. Today it is a
dynamic and expanding sector including several competing stores and platforms.
Since then the app economy has experienced an explosive growth, with a huge impact
on the number of jobs created, contribution to the GDP and positive side effects on
sectors not directly related to the mobile industry, but that benefited from mobile apps
anyway (health, education, media, etc.)
APP DEVELOPMENT
EUROPEAN CONTRIBUTION
1M
APPS
OF THE GLOBAL PRODUCTION
AVAILABLE
ACROSS THE MAIN
APP STORES
OF APP SERVICES
COMES FROM
22%
THE EU
SMARTPHONE PENETRATION
REVENUES
50% IN EU
OVER
€10B
GROWING AT
10% PER YEAR
PER YEAR
JOBS
GENERATED BY APP COMPANIES
794k
THE WHOLE
ROLES IN THE APP ECONOMY
ACROSS
EUROPEAN ECONOMY
CONTRIBUTION TO GROWTH
THE EU28 ACCOUNTS FOR
¼ OF THE GLOBAL
APP ECONOMY
APP ECONOMY PROJECTIONS
TOP COUNTRIES for app consumption
App downloads
Consumption of app-related products
and services
UK
€ 14.9 B
€ 13.5 B
Germany
4.8 Bn
7.8 Bn
€ 12.3 B
France
€ 11.2 B
€ 10.2 B
4 Bn
UK, GERMANY & FRANCE
ARE THE TOP 3 EU COUNTRIES FOR
APP DOWNLOADS & MOBILE PENETRATION
2012
2013
2014
2015
2016
56 B
GLOBAL APP DOWLOADS
IN 2013 ALONE
Time consumed via communication and entertainment apps
and time saved via productivity apps (including
communications, maps and office productivity tools) represent
economic value.
People value their time, and time spent or time saved both
translate into economic value gains.
LONDON AIR AMBULANCE
MOBILE APPS
SAVING LIVES
Apps also bring social benefits beyond their immediate
economic value. The use of mobile applications to enhance
public safety is illustrated by the case of the London Air
Ambulance service, which now uses wireless data to get to
people in need more quickly – and therefore save lives.
Source: Vision Mobile, The European App Economy, September 2013.
Copyright ©AppsBuilder 2013