AppsFlyer Mobile App Tracking | Campaign & Engagement Analytics

1. Mobile Marketing Measurement Platform
Mobile Campaign Analytics | Retargeting | Unbiased Attribution | Smart Deeplinking

2. How Loyal Users Discover
Your Mobile App
All-In-One
Universal SDK
Independent
Unbiased
Advertise Anywhere
Track with AppsFlyer
Supported platforms

3. Mobile App Marketing Fragmentation
Social Media Search Direct
Ad Networks & Agencies Cross Sale & Publishers Organic, Viral & Burst Effect

4. Advertisers
Before
Ad Networks Users

5. Advertiser
s
Ad Networks Users
Agencies
Campaign Analytics Attribution Authority
Ads Validation Optimization
CPA Enablement Agencies
Retargeting One Universal SDK
Advertisers
After
YOUR DATA

6. AppsFlyer’s Integrated Partners (1,500+)
Official Mobile Measurement PartnerOfficial Mobile Measurement Partner

7. The Ultimate Mobile Marketing Dashboard
Everything you need to know about your apps promotional campaigns
• Impressions Clicks
• Paid (non-organic) installs
• Organic installs
• Any media source
• Conversion rates
• User funnels
• In app events and sales
• ROI per media source
• CSV reports
• Complete set of real time API’s
• Retention report
• Advanced cohort report
• Media cost
• Retargeting

8. Cohort & Retention Report

9. Advanced Integration With Facebook
Are you making decisions based on the wrong metrics?
AppsFlyer Is The Only Facebook Measurement Partner To Deliver Facebook’s Cost and True ROI

11. Example:
Ad Tracking & Post-Download Conversion Tracking
Ad Click
App Download
App Store Page
Post-Download
Conversion Attribution
• Any traffic source
• Banner
• In-app
• Email/QR code
• Ad network
• Facebook
• Twitter
• App Store
• Google Play
• Alternative App Stores

12. How It Works?
The Result

13. The Flow
AppsFlyer’s
Servers
App Store/
Play
User
Device
Media
Sources
Enables:
• Cost Per Install (CPI)
• Cost Per In-app Action (CPA)
• Revenue Share
• Network Optimization
• Retargeting

14. App not installed
App already installed
-OR-
One Smart Link URL
 Any Platform: PC Web, iOS, Android etc.
 Any App Store: Apple, Google etc.
 Any Scenario: App already installed or not
Specific Landing Page
 Deeplinking (App Open)
 Deferred Deeplinking (Install)
 Same Experience
One Smart Link to Rule Them ALL

15. AppsFlyer’s
Servers
App Store/
Play
User
Device
Ad click
Store Redirected
App
Install
Events
API’s & Postbacks
App Install &
First Open
Get Attribution Data
Advertiser is able to
query attribution data in
real time, and directly
serve relevant content,
upon the first app open.
Media
Sources
Media
Sources
hotels new york
Get Attribution Data Flow:
Providing the users you acquire with relevant content and maximizing your ROI

16. Multi touch attribution

17. TV Ads Attribution

18. Universal in-app events
Measuring detailed
user actions
Transferring data
to networks in real time
Enabling advanced
audience targeting campaigns
(lookalike, retargeting)

19. Omni Channel LTV
App ($50) Web ($100) Store ($200)
Advertiser thinks my LTV is $50
App ($50) Web ($100) Store ($200)
Now advertiser knows the true LTV - $350!
B e f o r e
A f t e r

20. Testimonials
“I used other tracking solutions in the past, but they had integration issues and the attribution
wasn't as accurate. AppsFlyer has a huge impact on our campaigns”
Neta Helled - Social Acquisition Specialist, Fiverr
“After testing different mobile analytics platforms, we chose AppsFlyer because they gave us the
best overall solution and experience”
Ratko Bozovic - User Acquisition Manager, Nordeus
“AppsFlyer real-time dashboard had armed us with the tools to turn our promotional campaigns
into a great success while still remaining on budget”
Yaron Avisar - International Marketing, TabTale
Other
Clients

21. Need & Solution
Before
Spray and pray Highly targeted/measured campaigns
Highly fragmented app discovery One dashboard for all channels
Multiple SDKs per channel Single SDK fits all
Poor campaign visibility Clear visibility and insights
Very long setup time per channel Zero setup time
Limited mobile marketing budgets due to poor ROI
measurement capabilities
Marketing budget increase as ROI is measured

22. AppsFlyer for Agencies

23. Ad Agencies Media
Buying, Tracking
And Optimization
Platform
• Buy media from any source, track and optimize
• AppsFlyer allows you to focus on your core business
• Let us deal with technology, SDK’s, integrations and
support
• Advertisers can access the campaign results in real
time

24. Why AppsFlyer?
 Market Leadership - To make sure your company is ahead of the curve with access to the latest and the greatest,
you no longer need to bet, AppsFlyer is selected as market leader by 3 independent research companies
 TV Ads attribution
 Attribution Authority - with over $4B ad spent measure by AppsFlyer, we are proud to be the first Attribution
Authority
 Privacy & Security - AppsFlyer fully compliant with all privacy regulation including EU and COPAA and leverages
the strictest security measures
 Support - AppsFlyer have four support centers globally providing top tier 24/7 support in 8 languages.
 Stability – AppsFlyer’s robustness is proven over the last 3 years, with the highest availability and lowest latency
service. Our public transparent monitoring is here.
 Multi touch attribution
 Ad-network integration - With other providers every campaign is a "new" network integration, it requires you to test
before every campaigns. AppsFlyer provide a preset advance integration with 1500+ ad-networks. Launching
campaign is as easy as a click of a button

25. Key Statistics
10K+
Advertisers
Accounts
$4B+
Mobile Traffic
Measured
14B+
Installed
SDK’s
20K+
Apps
1,500+
Integrated
Partners
800M+
Apps Installs
Per Month

26.  Tel Aviv, Israel
 Bangkok, Thailand
 Tokyo, Japan
 Seoul, Korea
 Berlin, Germany
 Bangalore, India
 Beijing, China
 New York, USA
 San Francisco, USA
 London, UK

27. The Company
Why?
Change the way
mobile app marketers
reach their loyal users
What? How?
We are a mobile apps
marketer’s best friend.
As an unbiased
platform, we don’t own
and aren’t affiliated
with any media.
Deliver the best
platform to help app
developers & brands
reach their users
easily & efficiently
Investors
Top Venture Capital
Total finding of $28M
Funding Press
Team
We are passionate
about building the
technology to enable
marketers to do their
magic!
US +1-800-660-2818
UK +44-20-3318-8649
IL +972-9-768-1949
contact@appsflyer.com
Contact
Us