Aprimo Distributed Marketing is a platform that allows brands to empower their marketing partners. It provides control over branding, transparency into results, and tools to increase engagement. The platform's key capabilities include boosting partner involvement, protecting brands, sharing proof of outcomes, and improving accuracy. It offers features such as co-branded content, funds management, lead generation and scoring, and analytics. CenturyLink uses Aprimo to give partners access to co-marketing materials and measure campaign performance. Telarus, a master agent, also utilizes Aprimo's co-branded assets to drive partner participation. Metrics show growing use of the platform among partners.

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Channeling Nirvana:
How to Empower Your Partners
to Maximize Profits

2. 22
Let’s get started

3. 44
Low partner
engagement
Diluting
the brand
Can’t
see results
Partners not
generating
leads
Smaller
partners
lack support
& attention

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Aprimo
Distributed Marketing

5. 66
Increased
leads
Brand
Protection
Partner
Engagement
Proof of
Results
Accuracy

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Aprimo Distributed Marketing
is a through-channel marketing
automation platform that
brings control & transparency
to your channels

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APRIMO DM: Overview
A powerful platform for brands to empower their
entire marketing ecosystem to effectively and
efficiently market and drive business at scale
Key Capabilities
1. Increase engagement with local
marketers & channel partners
2. Gain control of your brand
3. Get the most out of your channel funds
4. Find, score, nurture, and close your leads
5. Gain more visibility

8. 99
1. Increase engagement with local
marketers & channel partners
Connect your entire local marketing
ecosystem to what they need
Keep the local level engaged
and in the know
Easy, scalable engagement to grow
your local community
Manage local marketers and partners
APRIMO DM: Key capabilities

9. 1010
1. Increase engagement with local
marketers & channel partners
Precision Connect
To-Partner Communications
Social Wall
Brand Forum
Partner Engagement Manager
APRIMO DM: Features

10. 1111
2. Gain control of your brand
Provide on-demand access to
print and digital content
Ensure content is on- brand and compliant
Customize and co-brand for
locally-relevant content
Automation of co-branded collateral
and video streamlines processes
Enable easy and controlled execution
of digital advertising at scale
APRIMO DM: Key capabilities

11. 1212
2. Gain control of your brand
BrandBoxTM
Co-Branded Collateral
Direct Marketing
Content Syndication
Co-Branded Video
Co-Local Advertising Engine
Campaign-in-a-Box
APRIMO DM: Features

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3. Get the most out of your
channel funds
Encourage compliant and
timely fund usage
Brand governance over allocation,
expiration, and usage
Give the local level visibility to
available funds
Easy execution of pre-approved
marketing campaigns using
marketing funds
APRIMO DM: Key capabilities

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3. Get the most out of your
channel funds
Funds Distribution and Management
Wallets
Funds Reimbursement
Notifications and To-Partner Marketing
APRIMO DM: Features

14. 1515
4. Find, score, nurture, and close
your leads
Capture and synch leads between
you and the local level
Enable your partners to easily
generate and manage leads
Distribute leads locally via push
or pull distribution
Control the local level’s access and
usage to leads with configurable rules
Convert more leads throughout
the buyer’s journey
APRIMO DM: Key capabilities

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4. Find, score, nurture, and close
your leads
Lead Hub
Lead Scoring
Lead Nurture
Distributed Data Mart
APRIMO DM: Features

16. 1717
5. Gain more visibility
Optimize marketing activities based on
detailed performance metrics
Track people, content, data, and funds
to monitor performance
Understand how marketing budget is
spent to more efficiently use local
marketing funds
APRIMO DM: Key capabilities

17. 1818
5. Gain more visibility
Business Intelligence
Dashboards
Reports
APRIMO DM: Features

18. 1919

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Sam Sundstrom
• Senior Marketing Manager, CenturyLink
• Major professional areas of concentration include:
Marketing Operations, Strategic Planning, Advertising,
Communications, Go-to-Market Strategy, Indirect
Partnerships, Digital/Online, Social, and Brand
Management.
• Lives in Denver, CO
• Traveler and loves his two dogs

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How CenturyLink Uses Aprimo
Aprimo is our all-in-one co-marketing tool that gives partners access
to features like co-branded e-mails, microsites, sell sheets,
presentations, invitation templates, online advertising, and more.
Partners can use the tool to extend the power of their marketing
activities, increase sales and grow their business.
Partner Benefits:
• All-in-one marketing experience
• Access to co-branded e-mails, microsites, sell sheets, presentations, door
opener campaigns, invitations, online advertising, and more
• Available to masters & sub-agents
• Visibility to results and instant lead notification

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Major Upgrade to Interface & Content
• Improved User Interface for easier navigation and use
• Refreshed & New Content for improved effectiveness and impact
• New 1-on-1 Training & Engagement for awareness and to increase usage
• Funds Allocated to Diamond & Platinum for enticement to run first
campaigns

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Improved User Experience

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Improved User Experience

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The Viewpoint of A Partner:
“From a channel messaging and content
perspective, Aprimo is on point! I’m in awe of what
CenturyLink is doing in the space. The automation
and ease of use is industry leading. This is an
unbelievable partner program.”

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The Aprimo + Telarus
Advantage

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Who’s Telarus?
• Founded in 2002
• Based in Sandy, UT
• Agency that holds contracts with commercial voice and data telecommunications providers and
consolidates the sales volume of a network of independent sales agents.
• As a master agent, Telarus functions as the top layer in the two-tier distribution model that is
recognized as a key success factor in sales.
• Rated the top voice and data master agent because of their dedicated focus on helping partners
build and grow their business

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Amy Bailey
• Amy Bailey, Vice President of Marketing
• Responsible for branding, messaging, communications
strategy, product launch communications, web, social
media, public relations, customer and partner loyalty.
• Lives in Orange, CA
• Avid hiker and AM bootcamper

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Co-branded Assets

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Success Metrics
• Campaigns Ordered: 1644
• 1414 Telarus Exclusive Marketing Slicks
• 230 Emails
• Partners Engaged:
• 312 Partners currently connected
• Login Activity: 1241
• 513 log ins since 1/1/17

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More on DM?
Attend our follow-up webinar:
Channeling Nirvana: Lead Nurturing Best Practices for Channel Marketing
November 14, 2017 at 2:00 pm EST
http://bit.ly/2gbtJYV or visit our website: https://www.aprimo.com/events/

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Q&A