The document outlines a strategy and timeline for launching a white paper using social media to extend its reach and life. It involves creating landing pages and content in the month prior to promote an upcoming teleseminar. During launch month, the white paper is released along with blog posts, videos and social media promotion of the teleseminar. In following months, articles based on the white paper are released along with ongoing social sharing to continue driving traffic. The goal is to maximize SEO value and generate ongoing visits, leads and business for the author.