70. For [Marketing Mary] visiting the [Home Page], we believe changing
[funnel tool graphic] into a [interactive & linked graphic] will
[increase home -> product page visitor flow by 5%]
HIGH IMPACT - ACTION ITEM 1
We believe this to be true because [research or previous experiment]
Hypothesis Statement
83. Agency: 3P Creative
9x qualified leads
For Juribo Redesign
1200% increase in sales
pipeline
84. Agency: Falls Digital
Almost 400 new leads
20 days after launch
For Novik Redesign
Regular +3% visit-to-lead
conversion rates
85. Agency: Web Canopy Studio
Grew from 2 to 5 people in
less than one year
They win 75% of new projects
when pitching GDD
Small size made it easy to
start with new process
86. Agency: Aptera Software
“GDD involves a rethinking of
how our teams interact.”
Clients are loving the process
GDD is playing nicely with
existing agile style