Retail Tech 2020: Hip or Hype

Copyright © 2015 Aptos, Inc. All rights
reserved.
‹#›1 • © 2015 Aptos, Inc. All rights reserved.© 2015 Aptos, Inc. All rights reserved.
Retail Technology 2020:
Hip…or Hype?
An Aptos Webinar
Dave Bruno, Director of Marketing
October 29, 2015

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Today’s Talking Points
• Retail’s Third Dimension
• Moods Matter More
• Virtually Unstoppable VR
• The Internet of Everywhere
Dave Bruno
Director of Marketing,
Aptos

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‹#›3 • © 2015 Aptos, Inc. All rights reserved.
A Warm-Up Exercise
See if you can determine what the
following objects have in common…

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A Cheese Pizza

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A Mountain Bike

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Women’s High-Heeled Shoes

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Holiday Cookies

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Soccer Shoes

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A Concept Car

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A New Home

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An Electric Guitar

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A Woman’s Dress

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Have You
Figured it Out?

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3D Printer
Every object shown was fabricated with a

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2020 Technology #1:
3D Printing

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printers
sold
662007
108,151
2014
printers sold
Source: Gartner
On the Rise
3D Printing is Clearly

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Personalization
More and more, consumers crave
25%
Fully
of consumers are
“very interested” in
product personalization
Source: Bain & Co.

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Marketing-Centric
Most consumer engagement to date has been

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Marketing-Centric

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Beginning to Engage
Retailers are slowly
Shapeways
Monogrammed 3-D Printed Sterling Silver Heart
Pendant Necklace
A leader in fashion and now in technology, Neiman Marcus is
proud to offer you the latest advancement in personalized jewelry.
A twist on a classic pendant, this one-of-a kind piece
is made with 3D printing and polished by hand.
Customize it to add your initials or those of a loved one.

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Beginning to Engage

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Up Close & Personal
Normal: an entire store dedicated to putting 3D-printed earbuds
1
2
3

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Designs on 3D Designs
Even Martha Stewart has
“Lemon Drop”
“Robin’s Egg”
“Jadeite”
Just In Case You
Were Wondering…

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Tipping Point
Consumer adoption is approaching the
Every year, the technology improves:
Faster
Smaller
Cheaper
More Designs
Better Materials
$29
9
Hit Funding Goal in 11 minutes

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3D Will Be Everywhere
In 10 years or so, analysts predict that…
50%Source: Autodesk
of all households in developed
economies will have a 3D printer
By 2025

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2020 Technology #2:
Mood Sensing
Personalization

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Mood to Shop?
Can technology really tell if we are in the

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Mood Affects Spend
For decades, researchers have studied how
Sad Likely to Buy
Excited Impulsive
Powerful Extravagant
Proud Brighter
When We Feel: We Are Typically:
Does Mood = Intent?
Retail’s critical question:

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Monetize Our Moods
Recently there have been numerous attempts to
Mood Sweater
TRANQUIL, Zen
CALM, Relaxed
RUFFLED, Excited
NERVOUS, In Love
NIRVANA, Ecstatic
The Mood Sweater’s
“Emotive Display”

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Monetize Our Moods
Wristband measures signals from
the central nervous system to try
to detect our emotional state

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Monetize Our Moods
Monitors eye muscle contractions
using false eyelashes to measure
mood and a conductive eyeliner
to connect to a mobile device

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Revealing Shopper Moods
But the real trick for retail has always been
What are people feeling…
at the moment of truth?

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New Light on Our Moods
Recent research has shed
MIT has amassed a database of
1 Billion
to recognize and classify emotions
Source: CNN
facial expressions

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Expose Our Feelings
New technology can leverage the data to

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Sense Shopper Moods
A few startups are beginning to leverage tech to
Measures emotional reactions
to in-store experiences
Window displays
Customer Service
Merchandising
Promotional Displays
Store Layout
Checkout

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Sense Shopper Moods
Reads faces when people
enter a store and
when they checkout
to make
mood-based
recommendations

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Sense Shopper Moods
Putting sensors at the shelf to read
gender and demographic info, and
potentially even mood to make
real-time offers

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Virtually Unstoppable?
Is Virtual Reality
2020 Technology #3:
Virtual Reality

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Somewhat Awkward…
Most early attempts at VR shopping were often

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Gathered Dust
Hence, most implementations simply

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Inevitable?
Despite mis-steps, is the rise of virtual reality in retail
One of the things our grandchildren
will find quaintest about us is that
we distinguish the digital from the real.
--William Gibson
“Speculative Fiction Novelist
Author of Necromancer

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VR Marketing…
Recently we have seen markedly better

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On the Package…

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At the Shelf…

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And in the Mirror

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Lots of Buzz
Recent VR Tech breakthroughs have generated

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Lots of Buzz

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Immersive Experiences…
They all create intensely

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The Gaming Market
But most experiences are primarily created for

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Not Playing Games
However, investors in modern VR experiences are definitely
$2B
Source: The Guardian

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Why Oculus?
The $2 Billion Question:
We believe virtual reality will be
heavily defined by social
experiences that connect people
in magical, new ways.
“Source: The Guardian

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Social Experience
Shopping has forever been an inherently
52%Source: Marketing Magazine
of consumers are interested in immersive
digital experiences in the store

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Hit the Mall
Headsets are starting to
Shoppers enter fantasy themes that
represent key trends for the season
The tech recognizes users’ shapes
and represents them through avatars
Shoppers then curate products that
that can be found at shops in the mall

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Hit the Mall
Lowe’s staff help shoppers design
the room using the Holoroom app
Customers see their design in the
Holoroom in 3D space at full size
Curated collections of relevant
items & accessories are presented

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Hit the Mall
The headsets gave customers a live feed of
the catwalk show and backstage action

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Hit the Mall
Shoppers experience immersive tours of
Yosemite and the Moab desert
They trek landscapes and rock climb with
athletes Cedar Wright and Sam Elias

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Warming to the Idea
Shoppers seem to be
63%Source: Walker Sands
of consumers indicate VR would
change the way they shop

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2020 Technology #4:
The Internet of Everywhere

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Continue to Expand
Just in case you aren’t convinced yet, here’s more data to show how the Internet will
1.6 ZB
Source: Cisco
In 2018, we will generate over…
of global IP traffic
1984-2013
COMBINED
which is more than

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Will Be Connected
So many more machines
50B
Source: Cisco
devices will be connected
to the internet
By 2020

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The Inevitable Rise of Wearables
Connecting humans to all these machines will be aided by
3.6M
Source: Wall Street Journal
Apple watches sold in their
first quarter on the market

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The Internet Will be Ubiquitous
Within a decade, experts expect
A global, immersible,
invisible, ambient networked
computing environment“--Pew Research

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Holistic…and Innate
And information flow will be
Information sharing
will become invisible,
flowing like electricity.“--Pew Research

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Far More Democratic
The Internet of Everywhere will be
Accessible to all,
rich or poor…

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Can Finally Be Realized
Perhaps the long-predicted possibilities for retail
“How’d those assorted tank tops work out for you?”

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Will Slowly Begin to Disappear
Acetate billboards (as awesome as some may be)

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Will Become a Thing of the Past
Static, printed bus and train stop posters

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Will Take Big Leaps Forward
Even (already digital) store signage

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TV Screens Will be Everywhere
Ultra cheap, solar-powered, high definition
Billboards
Posters
Buses
Trains
Shop windows
Store shelves
Restaurant tables

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Connected to the Internet…
Soon they will all be

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Connected to us!
…and they will all be

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Personalized Interaction
The value driver will be the degree of

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Brings this Vision to Life
The magic of Disney

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Personalized Experiences
Magic Bands deliver frictionless and highly
Baggage handling
Ground transport
Custom park itinerary
Fast Pass management
Payment processing
Offers and recommendations
Restaurant reservations
Character meet & greet
In-park experience photos

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Experience Analytics
And Disney reaps the rewards of
Streaming real-time data
Guest locations & activities
Wait time estimates
Traffic patterns

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Embracing New Technology
How Aptos Can Help

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“The Power of One”
Our Vision for Engaging Customers Differently:
One Customer
Personalized, consistent & profitable offers in every
touch point that motivate purchases, reward loyalty
One Interaction
Integrated journeys where every shopper is recognized,
empowered, and rewarded at every touch point
One Order
Enterprise inventory visibility fuels centralized
management of every order in every channel
One Product
Integrated merchandising & planning processes that
bring your unique brand vision to life in every channel
One Truth
Ensuring validated, accurate, & timely data from every
corner of the enterprise in support of effective analytics
One View of the Enterprise
Role-based, actionable analytics that identify the right
action at the right time for strategic decisions

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One Customer One Interaction One Order
One Product One Truth One View of the Enterprise
CRM • Clienteling POS • Mobile POS • Digital Commerce Enterprise Order Management
Planning • Merchandising Audit Operations Management Analytics by Quantisense
One Secure Platform, in the Cloud
Singular Commerce, Seamless Experiences.

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Related resources…
eBook On Demand Recording SlideShare
www.aptos.com/customer-engagement-ebook http://bit.ly/1Kwi2R0 http://bit.ly/1M721Ev

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Q&A
DBruno@Aptos.com
Thank You

Retail Tech 2020: Hip or Hype

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