Enterprise business is taking a significant leap forward in its ability to maximize business outcomes using Applied AI – conversational and cognitive technologies. Leading organizations are accelerating digital transformation through machine learning, artificial intelligence and virtual assistants designed to streamline and accelerate revenue generation processes. In this presentation for executives and decision makers, we’ll share insights from the soon-to-be-published Harvard Business Review study on using Applied AI to accelerate B2B Quote-to-Cash processes and commerce. We’ll examine Applied AI emerging trends, best practices, and barriers to adoption.