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APTTUS
The Buzz around Deal Desk
How to Increase Deal Profitability and
Close Deals Faster
Kirk Krappe
CEO
Apttus
Ruyben Seth
Director, Legal Operations
Symantec
APTTUSAPTTUS Confidential
Current Sales Process & Structure
Customers
Sales, Partners,
Product Teams
Legal, Finance,
Order Ops
Exception
Approvers
APTTUSAPTTUS Confidential
Let’s Make a Deal
Door #1 Door #2
• $30M Deal
• Net 120-Day Payment
• 90 Day Free Support
• 30% Discount
• 5 Year Deal
• Multiple Products
• $4M deal
• Net 30-Day Payment
• No Free Support
• 10% Discount
• 2 Year Deal
• Single Product
OR
APTTUSAPTTUS Confidential
Coordination of Groups and
Processes Is Critical…
Contract
Negotiation
Finance
Licensing Discounts
Order
Management
Supply Chain
Compliance Services
APTTUSAPTTUS Confidential
But Sales Is Challenged
• Salesperson does limited
number of large deals
• Large deals need a lot of hand
holding
• Legal unable to train new sales
rep with each deal
APTTUSAPTTUS Confidential
Customers
Sales, Partners,
Product Teams
Legal, Finance,
Order Ops
Exception
Approvers
Deal Desk Is Center of Excellence
Deal Desk
APTTUSAPTTUS Confidential
6 Ways Deal Desk Streamlines
Coordination
Deal Desk
1. Early visibility of “good” deal or how to
make a better deal
2. Automatic data flows from opportunity to
contracting
3. Visibility of same information to different
stakeholders
4. Discount and other exception approvals in
one place
5. All requirements enforced or known
upfront and consistent
6. Self-serve if standard T’s & C’s; low $$
high volume agreements
APTTUSAPTTUS Confidential
#1: Insight to Make “Good” Deals
KEY INPUTS
• Pricing guidance
• Buying programs
• Overall sales history
• Discounts
• Customer history
Optimal
Deal
APTTUSAPTTUS Confidential
#2: Automated Flow from
Opportunity to Contract
• Leverage systems that
sales is already using
• Create contracts from
items in salesforce.com
• Use standard opportunity
information
• Select key terms to drive
contract language
ContractOpportunity
APTTUSAPTTUS Confidential
#3: Single View for All Stakeholders
Opportunities
Deals
Accounts
APTTUSAPTTUS Confidential
#4: Centralized Discounts and
Approvals
• Consistent and streamlined deal
approvals
• Improve visibility into who needs to
do what
• Conditionally base approvals based
on discount levels, product line,
region, etc.
• Reduce rogue discounting through
enforced approvals
APTTUSAPTTUS Confidential
#5: Requirements Up Front
• Revenue recognition, order
booking, etc.
• Standard and consistent
• Defined in templates and
systems
APTTUSAPTTUS Confidential
#6: Self-Service When Appropriate
Opportunity
Deal Desk
Sales
Low $
High Volume
Standard Templates
Complex, Large Deals
APTTUSAPTTUS Confidential
6 Ways Deal Desk Streamlines
Coordination and Helps Big Deals
Deal Desk
1. Insight to make good deals
2. Automated flow from opportunity to contract
3. Single view for all stakeholders
4. Centralized discounts and approvals
5. Requirements up front
6. Self-service when appropriate
APTTUS
Thank you
Ruyben Seth
Director, Legal Operations
APTTUS
Automating the Deal Desk
Kirk Krappe
CEO
APTTUSAPTTUS Confidential
Manual Processes
Home grown systems
Outside Salesforce
Managing Deals Today
ERP
Opportunity
APTTUSAPTTUS Confidential
ERP
The Need for the Deal Desk
Opportunity
Deal
Desk
Deal Manager
APTTUSAPTTUS Confidential
Opportunity
Opportunity ContractQuote Revenue
Streamline Deal Management with
Integrated Quote-to-Cash Process
ERP
Deal
Desk
Deal Manager
APTTUSAPTTUS Confidential
Apttus Quote-to-Cash with
Deal Manager
Everything in Your Salesforce Instance
Single Platform, Admin, UI
Scalable, Secure, Reliable
Opportunity
Opportunity ContractQuote Revenue
Deal Manager
APTTUS
APTTUSAPTTUS Confidential
Opportunity
Opportunity ContractQuote Revenue
Delivered on Most Advanced
Technology Platform
Proven, Real-Time
Scalability
Proven
Reliability
Real-Time Query
Optimizer
Real-Time
Transparent System
Status
ISO 27001
Certified Security
Granular Security &
Sharing
Proven , Real-Time
Integration
Real-Time
Upgrades
3 Global Data
Centers and
Disaster Recovery
Real-Time Mobile
Deployment
Deal Manager
APTTUSAPTTUS Confidential
Opportunity
Opportunity ContractQuote Revenue
Comprehensive Functionality
Deal Manager
CONTRACT
MANAGEMENT
REVENUE
MANAGEMENT
• Contract Wizard
• Contract Compliance
• Contract Discovery
• Deal Maximizer
• Renewals Management
• Rebate Management
X-Author  Portal  eSignature  Analytics  Mobile
CONFIGURE-
PRICE-QUOTE
• Asset-Based Ordering
• Quick Quotes
• Guided Selling
APTTUSAPTTUS Confidential
Opportunity
Opportunity ContractQuote Revenue
Manage Deals Inside Microsoft Office
Deal Manager
Observe Existing Guidelines and Rules
Quotes in Excel Contracts in Word Embedded Chatter
APTTUSAPTTUS Confidential
APTTUSAPTTUS Confidential
Multiple Industries Rely on Apttus
Technology Health & Life Science
Consumer Goods
250+ Customers
Telecom and Media Financial & Insurance
Electronics
APTTUSAPTTUS Confidential
About Apttus
300+ Customers
450,000+ Users
93% Renewal Rate
Profitable
100% Revenue Growth
200 Employees
8 Years Force.com
$200M Platform Spend
5 Patents Pending
Customer
Centric
Financially
Solid
Innovative
APTTUSAPTTUS Confidential
Take the Next Step
www.apttus.com/resource
APTTUS
Q&A
Kirk Krappe
CEO
Apttus
Ruyben Seth
Director, Legal Operations
Symantec

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