1. 1
Aquasail is proud to bring to
you a high energy regatta
where 50 Corporate HR
Heads across industry
sectors will spend a day on
the waves.
The H.R. Regatta : Ride the Waves
21st January 2012| Mumbai Harbour
Set sail and create a connect!

2. • The HR Heads Regatta
– Overview
– The invitees
– The format
– Objectives
– Why sponsor: benefits
– Sponsorship options and costs
• Aquasail Regattas in the past
• About Aquasail
• Contact us
2
The contents

3. The HR Heads Regatta : Riding the Waves
• 50 HR and Training heads
• 600 Plus invites through Aquasail
Sponsors and Association Partners
• Large MNC and family owned
companies
• Media & knowledge/ association
partners :
– Leverage connect
– Pre and post event reach
– We will reach out to targeted media but
this is not the focus (can be included)
• The format
– 1 hour talk about leadership and
training and opportunity for sponsor
integration
– Networking lunch
– Sailing in teams : team building and
leadership showcase
– Prize distribution and cocktails
• Integrate your brand
– Talk on leadership
– Product offers (relevant)
– Fix meetings / appointments
– Demo a product
GREAT REACH, GREAT CONNECT
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4. Invitee companies : sample list
• Asian Paints
• Aditya Birla
• Ambit
• ASK
• BCG
• Cap Gemini
• Centrum
• CEAT
• Colgate
• DELL
• Essar
• Eureka Forbes
• First Data
• Future Generalie
• Glaxo
• HUL
• HYATT
• IBM
• Idea Telecomm
• IL&FS
• Idea Cellular
• ISPAT
• Sony Entertainment
• J&J
• JCB
• Jet Airways
• KPMG
• L&T
• Monsanto
• Mahyco
AQUASAIL ENGAGES WITH HR HEADS FOR TEAM BUILDING : ALL KNOWN CLIENTS
• Nokia
• Novotel
• Percept
• Pepsi
• Pfizer
• RBS
• Religare
• Taj
• Tata Sons
• Tata cap
• Thomson Reuters
• TV 18 Group
• RPG Enterprises
• SAP
• Vodafone and many
more…
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5. The HR Heads Regatta : Objectives
• Great Networking: exclusive,
powerful and engaging
• High reward: exciting never before
memorable experience
• Unique: niche, first time in India
• Superb imagery: association with
world greats, with adventure,
passion, excitement and excellence
• Clutter breaking branding – on and
off water
• Brand integration: Tailor the event to
meet brand objectives – can demo
product / organization if you want
‘The business lessons are powerful. The platform is incredible!!”
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6. Format geared for networking
• 50 top HR/ training Heads across
industries
– Exclusive and high powered
• Conference presentation
– Relevant to the event
– Integrated with sponsor objectives
• Regatta Lunch
– Great opportunity to mingle and talk
• Sailing and racing and cruising
– Networking in small teams
• Prize giving and networking cocktails
– High energy, informal atmosphere
• Casual and yet high powered the
perfect setting
Engage, excite, involve: network with a difference 6

7. Unique and Relevant Branding
• Branding
• Venue branding : Exclusive/ tasteful
• Prizes, souvenirs, score boards etc..
• On water branding: boats, buoys, flags
etc..
• Pre event and post event branding
– Website : build anticipation, announce
results, photos etc..
– Collaterals / invites etc.
• Media and press releases
• Memorabilia : Something they will
cherish
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8. Meet brand objectives: Tailor made solutions
• Fix Meetings/ demos
• Information sharing
• Product / organization awareness
• Corporate relationship building
• Launch a relevant product or
concept
Based on the sponsor objectives we build in the brand experience
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9. Media Connect
• Aquasail can tie up with well
defined media partners for
additional coverage
• Previous tie ups for other regattas
have been with
– CNBC TV 18
– Forbes India
– Bombay times
• Association Partners
– In talks to ensure profile is met
– Many partners are keen
– Previous partners have been NHRD,
People Matters
• Media that will be called
– Relevant media like Ascent and
other vertical related media will be
invited
– Print: Times Group, Hindustan
Times, Mint, Midday, etc.
– Electronic: key channels and other
niche channels
– Magazines: relevant verticals will be
called
– Relevant online media
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10. HR HEADS REGATTA Presenting Associate Media /
association
partner
Comments
Number of sponsors 1 only 2 To Be Decided
Presented by (XXX) Yes No Co hosts
Keynote speech Yes No No Sponsor speaker
Introduction Speech Yes Yes No
Award presentation Winning awards Other awards No
On water Branding Yes Yes No
Venue Branding Prominent Yes Yes Prominence to
presenting sponsor
Invitees Yes Yes Yes Should be in line
with profile
Sponsorship benefits
“It was Fantastic & very well organized, loved it. I have become a fan of sailing.”
- A Sunderaj - MD Carpe Dien Advisors
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11. HR HEADS REGATTA Presenting Associate Media / association
partner
Comments
Marketing collaterals Racing rules etc. Yes Yes Yes Branding
prominence for
presenting sponsor
Forms /
certificates
Yes Yes Yes
Online presence Pre event on
both websites
Prominent Second level Second level
Regatta website yes yes yes
Web promo Yes no no If fits with profile
Post report Yes Yes Yes
Special promotion yes No No Fit with event
Special brand
mention
yes Yes No Integrate thru
promotion
Entry passes 5 3 3 Per event
COST 4.5 LACS 3 LACS 3 LACS
Sponsorship benefits contd and costs
Partners in relevant areas may also be on board : technology/ hospitality partner etc. 11

12. Additional Benefits
• Aquasail will provide Title
Sponsor 20 vouchers worth Rs
6000 each 1.2 lacs for use for
those sponsor clients who could
not attend / high profile client-
*condition applied
• Media PR – sponsor names will
be part of PR releases
• Visibility of Aquasail website
(regattas site) is a true add on
benefit and creates online
presence
• Many other gifts and vouchers
• Sponsor can
– Can talk about relevant product
/ offers
– Can fix meetings
– Work on other ways to ensure
reach goes beyond the event
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13. Sponsor Benefits
Opportunity to Network with 50 HR heads
Create product awareness/ sales related
Association with imagery of Sailing: Exclusive, Unique, Aspiration
Build in corporate / brand message
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14. Sailing with Aquasail
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Ride the Waves

15. Regatta Profile Participants Objective Client response
Forbes India CEOs and business
owners
230 Networking with customers and new
customers
High networking
Very rewarding
Thomson Reuters CXOs and key stake
holders
25 Building relationships Built relationships
Want to do on going events
Citibank Business owners/ HNIs 25 Reward and building relationships Very rewarding for the clients
RMs very happy
DELL CTOS/ CIOS 60 plus Relationship building Broke some previous barriers
that they were trying to and
cemented a large deal
Thomas Cook
Consulate
Consular people: key
stake holders
75 plus Building relationships The impact during the season
was tangible – got great
relationships and direct impact
on the work (visas etc.)
Thomas Cook
Indulgence
Customers / media/
other stake holders
40 Launching the Indulgence holidays Created media awareness and
image association with unique
holidays
Trillion IT
Solutions
CTOs, CIOs and IT
heads
50 Entry of a company into India –
relevant target audience awareness
Great leads generated
Aquasail Regattas : Delighted Clients
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16. Illustration : Forbes India Aquasail Regatta
• International racing format
• Designed for lasting impact and
build up
• 230 CEOs and business owners
• Citibank, Autohanger, Cox and Kings,
Jet Airways, Provogue and Nautica
• Royal Bombay Yacht Club and
Aquasail Training Centre, Mandwa
What was most unique and made the entire event
amazing was the racing format. CEOs, business
leaders and their spouses who had never sailed
before sailed and raced competitively getting
completely immersed in the activity and the overall
spirit. The excitement at each of the events was
electric. All that everyone said was ‘can we come
back for more?
Exhilarating, liberating, pulsating, fascinating, entertaining, energizing
interesting!!!! Yogi Sriram, ED L&T
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17. Consumer Talk
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18. Pioneering Sailing In India
• Aquasail Yachting Academy
• SAILIENCE
• Sailing Holidays
• Yacht advisory
• Marina infrastructure
Creating world class boating experiences
Over 10000 people Aquasailed! 18

19. Inspiring Excellence
• Successful Corporate Lawyer
• Achieving Excellence
– India’s First Gold on International Waters: 1989: Asian
Championships China
– 1993 & 1995: Enterprise World Championships
Zimbabwe and South Africa
– 1997: UK Championships Silver– Best result ever for any
Asian
• Coach Par Excellence – Inspiring Youth
– Junior Squad coached by Shakeel won India its First
Gold Medal at The Junior Cadet World Championships
– Honorary officer at the Sea Cadet Corps
• Spearheading the leisure boating industry
– Founded the Indian Marine Federation Shakeel Kudrolli: M.D. Aquasail
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20. Diverse fleet of world class boats
• Cruising boats
– Great brands
– 25 feet to 40 feet
– Keel boats and catamarans
• Sports and training boats
– Worlds best brands
• Powerboats
• Beach dinghies and catamarans
• Kayaks and windsurfers
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21. Safety and processes : world benchmarks
• Best practices based on 3 decades of
sailing experience
• Equipment
– Certified buoyancy aids and
lifejackets
– Rescue boats with trained
personnel
– First aid: trained personnel at
venue
• Skippers
– Expert team: international and
national level sailors
– Passionate and competent
• Safety is a priority at all time
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22. Terms and Conditions
• All purchase orders should be addressed to “Aquasail Distribution Company Pvt.
Ltd”
• Terms of payment: 100% advance along with PO in advance
• Service tax and other related taxes are chargeable on actual
• Both parties, the sponsor/partner will appoint a person who will act as a single
point contact for all deliverables, invoicing, etc.. pertaining to this conference
• Any services, special requests other than the scope of this proposal will be charged
extra as the case might be
• This proposal is confidential and for consumption by the client only – please do not
forward this to any external party or associate without prior written consent of
Enigma leadership team
• All errors and omissions exempted
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23. Contact Details
Aquasail
Zia Hajeebhoy
Director, Aquasail
Ziay@aquasailindia.com
91 98677 48509
Kashmira Wadekar
Sr. Business Development Manager
kashmira@aquasailindia.com
91 90044 93217
91 22 43600100
www.aquasailindia.com
www.aquasailregattas.com
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Welcome
onboard!!