The White Revolution - Operation Flood - Dr. Verghese Kurien

1. PRESENTED BY:
ARABINDA DUTTA

2. THE WHITE REVOLUTION

3. INTRODUCTION
 Also known as “Operation Flood”
 Project of National Dairy Development Board
 World’s biggest dairy development programme
 Made India the largest milk producer in the world surpassing the USA in 1998 .
 17% of global milk output in 2010 – 11
 Made dairy farming India’s largest self sustainable rural employment generator.

4. HISTORICAL ASPECTS
 Based on the Anand pattern experiment at AMUL , a single cooperative dairy.
 Chairman of NDDB- Verghese Kurien appointed by PM of India- Lal Bahadur
Shastri.
 He was the chairman and founder of AMUL as well.
 Dr. Kurien is therefore recognized as the architect of this programme

5. DR. VERGHESE KURIEN
 Architect of “Operation Flood”, the largest dairy development programme in the world.
 Dr. Verghese Kurien has enabled India to become the largest milk producer in the World.
 A man with a rare vision, Dr. Kurien has devoted a lifetime to realizing his dream –
empowering the farmers of India.
 He is also known as “Father of White Revolution” or “Dudhwala of India”.

6. WORK PATTERN
 Creation of a national milk grid linking milk producers .
 Connecting 700 towns and cities .
 Village milk producers cooperatives procure milk from villagers.
 The cooperatives provide services and make modern technology and
management available to members. Thus, middle men are cut out.
 Seasonal and regional price variations reduced.
 Producer gets major share of profits.

7. OBJECTIVES
 To increase milk production.
 Augment rural incomes.
 Fair prices for consumers

8. AMUL

9. PROGRAMME IMPLEMENTATION
 Operation flood was implemented in three phases:
 PHASE I (1970-80)
 Financed by the sale of skimmed milk powder and butter oil donated by the
European union through the world food programme.
 Mother dairies were setup in Delhi , Mumbai, Kolkata and Chennai.

10. PHASE-2 (1980-85)
 Increased milk sheds from 18-136.
 By the end of 1985 , 43000 village cooperatives and 4,250,000 milk producers
were covered.
 Domestic milk powder production increased from 22000 tons -140000 tons by
1989.
 Direct marketing of milk by cooperatives increased by several million litres
per day

11. PHASE-3 (1985-96)
 Expansion and strengthening of infrastructure.
 Veterinary first aid, health care services , feed for animals were improved .
 Emphasis on research and development in :
 A. Animal health-example: vaccine for theileriosis
 B. Animal nutrition-example : protein rich feeds, etc