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Jordan Smartphone Survey
2011
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
AUGUST 2011
Analyst: Faten Bader
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2. Jordan Smartphone Survey 2011
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3. Jordan Smartphone Survey 2011
Table of Contents
Section I: Introduction and Background ....................................................... 1
Section II: Survey Results and Analysis ........................................................2
General Information on Respondents ...................................................... 2
General Cellular Usage Habits ................................................................ 9
Handset Brands ................................................................................. 17
Smartphones Adoption and Usage Patterns ............................................. 25
Smartphones Awareness ...................................................................... 44
Tablets Availability .............................................................................. 48
Detailed Analysis of Handsets’ Models .................................................... 51
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4. Jordan Smartphone Survey 2011
List of Exhibits
Exhibit 1: Jordan cellular market shares (Q1 2011) ..................................... 1
Exhibit 2: Gender of respondents ................................................................. 2
Exhibit 3: Age groups of respondents ........................................................... 3
Exhibit 4: Age Group by gender .................................................................... 3
Exhibit 5: Education of respondents ............................................................. 4
Exhibit 6: Residence location of respondents ............................................... 5
Exhibit 7: Nationality of respondents ........................................................... 6
Exhibit 8: Occupation of respondents ........................................................... 7
Exhibit 9: Monthly personal income of respondents (JD) ............................. 8
Exhibit 10: Respondents’ total lines by operator .......................................... 9
Exhibit 11: Respondents’ mobile operators ................................................ 10
Exhibit 12: Respondents’ mobile operators by gender ............................... 10
Exhibit 13: Respondents’ mobile operators by age group ........................... 10
Exhibit 14: Number of cellular lines that the respondents have ................. 11
Exhibit 15: Types of mobile subscriptions of respondents .......................... 12
Exhibit 16: Source of cellular handset ........................................................ 13
Exhibit 17: Source of cellular handset by handset brand ............................ 14
Exhibit 18: Handset brand by source of cellular handset ............................ 14
Exhibit 19: Cost of handset in Jordanian Dinar (JD) ................................... 15
Exhibit 20: Respondents’ frequency of changing their cellular handsets .... 16
Exhibit 21: Cellular handset brands used by respondents .......................... 17
Exhibit 22: Cellular handset brands used by respondents by cost (JD) ...... 18
Exhibit 23: Gender by cellular handset brands used ................................... 19
Exhibit 24: Cellular handset brands used by gender ................................... 19
Exhibit 25: Age group by cellular handset brands ...................................... 20
Exhibit 26: Cellular handset brands by age group ...................................... 21
Exhibit 27: Cellular handset brands by governorate ................................... 22
Exhibit 28: Personal monthly income (JD) by cellular handset brands used23
Exhibit 29: Cellular handset brands by personal monthly income (JD) ....... 24
Exhibit 30: Type of phone that respondents have....................................... 25
Exhibit 31: Phone brand by whether the respondents have a smartphone . 26
Exhibit 32: Smartphones’ Operating Systems............................................. 27
Exhibit 33: Services that the respondents use through their smartphones 28
Exhibit 34: Gender by services that the respondents use through their
smartphones ........................................................................................ 29
Exhibit 35: Age group by services that the respondents use through their
smartphones ........................................................................................ 29
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5. Jordan Smartphone Survey 2011
Exhibit 36: Handset brand by services that the respondents use through
their smartphones................................................................................ 30
Exhibit 37: Services that the respondents use through their smartphones by
handset brand ...................................................................................... 31
Exhibit 38: Frequency of using smartphone applications ........................... 32
Exhibit 39: Gender by frequency of using smartphone applications ........... 33
Exhibit 40: Age group by frequency of using smartphone applications ...... 33
Exhibit 41: Whether respondents download applications or use the pre-
installed applications ........................................................................... 34
Exhibit 42: Whether respondents download free applications or buy them 35
Exhibit 43: Source of downloading the applications ................................... 36
Exhibit 44: Smartphone applications that respondents usually download .. 37
Exhibit 45: Gender by smartphone applications that respondents usually
download ............................................................................................. 38
Exhibit 46: Age Group by smartphone applications that respondents usually
download ............................................................................................. 39
Exhibit 47: Respondents language preference for smartphone applications40
Exhibit 48: Satisfaction of respondents regarding the applications'
languages available in the market ....................................................... 41
Exhibit 49: Whether respondents plan to change their smartphone ........... 42
Exhibit 50: Whether respondents plan to get the same smartphone
brand/platform .................................................................................... 43
Exhibit 51: Whether respondents know what a smartphone is ................... 44
Exhibit 52: Gender by awareness of smartphones ...................................... 45
Exhibit 53: Age group by awareness of smartphones ................................. 45
Exhibit 54: Whether respondents plan to get a smartphone ....................... 45
Exhibit 55: Brand of smartphone that respondents are planning to get ..... 46
Exhibit 56: Brand of smartphone that respondents are planning to get by
brand they currently have .................................................................... 47
Exhibit 57: Availability of tablets at home .................................................. 48
Exhibit 58: Brand of tablets at home .......................................................... 49
Exhibit 59: Whether respondents have the tablets for personal use or share
it with others ....................................................................................... 50
Exhibit 60: Top ten Nokia handset models ................................................. 51
Exhibit 61: Nokia handset models’ shares .................................................. 51
Exhibit 62: Top ten Samsung handset models ............................................ 55
Exhibit 63: Samsung handset models’ shares............................................. 55
Exhibit 64: Top ten Sony Ericsson handset models ..................................... 57
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6. Jordan Smartphone Survey 2011
Exhibit 65: Sony Ericsson handset models’ shares ..................................... 57
Exhibit 66: LG handset models’ shares ....................................................... 58
Exhibit 67: Blackberry handset models’ shares .......................................... 59
Exhibit 68: iPhone handset models’ shares ................................................ 60
Exhibit 69: HTC handset models’ shares..................................................... 61
Exhibit 70: Motorola handset models’ shares ............................................. 62
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