Speaker: Nicholas Slettengren, Founder & Director of Marketing Strategy, Power Digital Marketing Mobile digital marketing is becoming ever important in the global community as leaders in search like Google start to adjust their search results and algorithm to award "mobile friendly" websites. Never has this been more important than in the Middle East with a mobile internet consumption 45% higher than the rest of the world! This presentation shows you how to identify if your website is "mobile friendly" for search engines and the steps you can take to get there if you are not. As a bonus, we have provided actionable insight on three Search Engine Optimization (SEO) tools that can be used internationally to increase your websites presence anywhere in the world.