55% of the content online is in English. However, only 26% of the global population online are native speakers of English. Several studies indicate that most consumers are more likely to navigate and make a purchase online if the website if the information is presented in their own language. Here we give you 10 reasons why it might be a good idea to translate your website. Read this presentation as an article on our blog: http://www.aranchodoc.com/10-reasons-to-translate-your-website/ _________________________________________________ REFERENCES Slide 3: W3Techs Slide 4: Wikipedia - Common Sense Advisory - European Commission IMAGE CREDITS Slide 26: SLE Library (Flickr) Slide 27: tableatny (Flickr)

1. 10 Reasons Why You Should Translate Your Website
10 Good Reasons To
Translate Your Website

2. 10 Reasons Why You Should Translate Your Website

3. 10 Reasons Why You Should Translate Your Website
55%of the content
online

4. 10 Reasons Why You Should Translate Your Website
26%
Of the global population
online are native
speakers of English
70%
Consumers more likely
to purchase if the
website is available in
their own language
90%
Europeans navigate in
their own language
when given the choice

5. 10 Reasons Why You Should Translate Your Website
10 Reasons
TO TRANSLATE YOUR WEBSITE

6. 10 Reasons Why You Should Translate Your Website
Reason #1
FOREIGN MARKETS

7. 10 Reasons Why You Should Translate Your Website
If your company operates in foreign markets or is planning to do
so soon, then it makes perfect sense to provide information
about your products or services in the relevant language(s) of
your current and potential customers around the globe.

8. 10 Reasons Why You Should Translate Your Website
Reason #2
GLOBAL GROWTH

9. 10 Reasons Why You Should Translate Your Website
Sustainable businesses are based on profit and revenue. If your
company’s growth rate is becoming stagnant in your local
market, targeting foreign markets where your product or service
is a good fit can help you continue growing the business.

10. 10 Reasons Why You Should Translate Your Website
Reason #3
COMPETITION

11. 10 Reasons Why You Should Translate Your Website
Competitive advantage is a strong decision driver.
Your competitors don’t have a multilingual website?
Translating yours will help you differentiate and stay ahead.
Your competitors have a multilingual website?
Then, you don’t want them to leverage that advantage. Do you?

12. 10 Reasons Why You Should Translate Your Website
Reason #4
BRAND STRENGTH

13. 10 Reasons Why You Should Translate Your Website
First impressions matter: people will judge your company based
on what they find when they get to your website.
Tailoring the message and look & feel of your website to
resonate with foreign cultures will help you build trust in your
brand, enhancing its global reputation.

14. 10 Reasons Why You Should Translate Your Website
Reason #5
YOU HAVE NO CHOICE

15. 10 Reasons Why You Should Translate Your Website
In certain industries, international companies need to abide by
local regulations that make it mandatory to provide information
about their products or services in the local language.
Typical examples are the Life Sciences and Manufacturing
industries.

16. 10 Reasons Why You Should Translate Your Website
Reason #6
INTERNATIONAL SHIPPING

17. 10 Reasons Why You Should Translate Your Website
If your online store dispatches items to countries other than your
own, localizing your website can really make a difference.
Providing information in different languages, with appropriate
currencies and unit measures, can improve trust and drive sales.

18. 10 Reasons Why You Should Translate Your Website
Reason #7
POPULAR BRAND

19. 10 Reasons Why You Should Translate Your Website
In the digital era your brand could have a legion of fans and
potential clients all around the world before you even consider
going global.
You may want to leverage this by providing information in their
own language.

20. 10 Reasons Why You Should Translate Your Website
Reason #8
ANALYTICS

21. 10 Reasons Why You Should Translate Your Website
Take a look at your site data and check where your visitors are
located and in which language they are browsing your site.
How does your site perform with that audience?
Are you providing them with a customized user experience?

22. 10 Reasons Why You Should Translate Your Website
Reason #9
CONVERSION OPTIMIZATION

23. 10 Reasons Why You Should Translate Your Website
If you are receiving traffic from users who speak different
languages than your website offers, translation could help
improve conversion rates.
This is especially true in the case of expensive acquisitions, which
tend to require more extensive research before purchase.

24. 10 Reasons Why You Should Translate Your Website
Reason #10
UX & SEO

25. 10 Reasons Why You Should Translate Your Website
Establish an emotional connection with your global audience by
providing them with a tailored user experience on your site. This
way, they will spend more time on it and come back regularly.
Eventually, this will benefit your SEO too.

26. 10 Reasons Why You Should Translate Your Website
Nelson Mandela

27. 10 Reasons Why You Should Translate Your Website
Where to Start?

28. 10 Reasons Why You Should Translate Your Website
7 Things You Need To Know
Before Translating Your
Website

29. 10 Reasons Why You Should Translate Your Website
What is the best
way to translate
your website?
Find out in less than 5
minutes with this
self-evaluation!
START SELF-EVALUATION

30. Combining extensive use of language technology tools with in-depth
knowledge of translation and localization processes, Arancho Doc is the
perfect partner for international companies seeking to optimize their
global content value chain.
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