Knorr Sampling in Train @ Ladies Special in Mumbai by Market Men

1. Knorr – Ready to Cook Masala
Sampling Activity in Local Trains
Photographs
Market Men
Consumer Connect & Events Pvt. Limited

2. There are 4 Ladies compartment in a 9 coach rake
& 5 Ladies compartment in a 12 coach rake; 8
Churchgate promoters wud board each of the compartments &
occupy the window & the aisle locations; they wud
hand over the packs of Knorr Chana Masala &
Considering 100 ladies
engage in conversation with the Lady Passengers.
travel
They get down at Mumbai Central / Dadar.
in a coach the nos.
sampled
Charni Road
would be 400 – 500 in
each trip
Mumbai Central Dadar
Bandra
Team of 32
/40
female
promoters wud
board the
Ladies Andheri
compartment
of
the Churchgate
bound train The team
with sealed catches a
packs of return train to
Borivali
cooked Knorr Charni Road
Chana Masala for
to replenishment
travel back of stocks &
towards repeat 2-3 trips
Borivali sampling to be done
Daily for 5
days

3. 1st Trip
3rd Trip
2nd Trip
* Option - Different trains could also be targeted in different days.

4. Designs/Props to be developed
• The activity logo – 5:15 ki Knorr local
• The Promoter Uniforms
• The Knorr Meal Maker Flip Chart & the
activity script
• The Shoulder Bag to carry the samples
• The aluminum foil sample container with
the logo on the lid
• Any other activity communication

5. Media Link
• 5 day extensive Radio Campaign
• Window transfers inside Ladies’
compartments

6. II ordy x 1 74 seats
I & II ordy x 2
38+38 seats
Seat for 3
Seat for 7
Vendors

7. Activity Pictures

80. THANK YOU