GGU Grilled Cheese Food Truck Marketing Plan
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This marketing plan presentation was presented by a group of graduate students from Golden Gate University for their Cheese Me food truck business. The presentation outlines the board members and goals of quickly serving customers at a cheap price while building loyalty. A survey showed most customers would buy from a food truck and were willing to spend $2-5. The marketing strategies section details approaches for placement, product, price, service, supply chain, integrated marketing communications including social media, and public relations such as food reviews and festivals.
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GGU Grilled Cheese Food Truck Marketing Plan
- 1. MARKETING PLAN PRESENTATION PRESENTED BY: ARCHANA RAJA GOHAR SUKIASYAN KAMRAN SHAIKH LENE HEGLAND SHELBEY ROGERS INSTRUCTOR: HENRY PRUDEN MARKETING MANAGEMENT MKT 300 GOLDEN GATE UNIVERSITY
- 2. Group of graduate students from GGU Find us at Mission St. and New Montgomery St. Grilled cheese food truck WHO WE ARE
- 4. OUR GOALS AND OBJECTIVES • Quick Service To Save Customer’s Time • Build Loyal Relationship With the Customer • Provide Quality along with Cheap Price • Option for Making Unique Combos Become the most preferred food truck among students in SF VISION MISSION
- 5. SURVEY 75% 25% WOULD YOU BUY FROM A FOOD TRUCK Yes No 3 19 12 1 0 2 4 6 8 10 12 14 16 18 20 $2-5 $6-9 $10-13 $14-17 MAXIMUM AMOUNT TO SPEND
- 6. MARKET OPPORTUNITIES • Best growing sector of food-service industry • Revenues have grown with the rate of 12.4% generating more than $650 million annually • Usually companies are able to break even after 6 months of operation • Sales in Food Truck Industry are forecasted to reach $2.7 billion 2017 Products and services segmentation (2014)
- 7. MARKETING STRATEGIES Strategically place Cheese Me close to the schools of the Financial District during from 11AM-4PM Satisfy the customers with both the service and the product we offer The price will be below the industry average Sandwich would be prepared in less than 5 min. In the case of waiting longer, the customer will receive money back. Cheese Me’s only food supplier is Costco, with whom we have special agreements and sponsorships PLACE PRODUCT PRICE SERVICE STRATEGIES SUPPLY CHAIN STRATEGIES
- 8. INTEGRATED MARKETING COMMUNICATIONS Facebook and Twitter campaign • Create a Facebook page and Twitter account • Post pictures and ask customers for feedback • Update weekly menu • Organize contests and give reward coupons for winners • Update videos on YouTube of the chef preparations • Create an Instagram account and upload pictures • Tie up with websites like Yelp, GrabHub, Eat24hours
- 9. PUBLIC RELATIONS • Food Review • Target journalist who covers/writes on food truck industry • Tie up with popular food magazine • Promote the chef in one of the food shows on TV • Target the listing columns, guides, newspapers and magazines • Food truck festivals
- 10. BUDGET
- 11. THANK YOU!