http://www.ardortech.com/ Detailed comparison of the Two Biggies of Paid Media Buying Industry - MSN Ad Center & Google AdWords.

1. GOOGLE ADWORDS VS MSN
AD CENTER

2. Ways Adcenter beats AdWords

3. Quality Score Reporting
Adcenter AdWords
Offers an historic Does not Offer any
quality score report report or tool to
that allows you to measure the
identify specific dates quality score of the
that changes took place
campaign

4. Quality Score Reporting
AdCenter Quality Score AdWords Quality Score
Reporting Reporting

5. Negative Keywords Conflict Reports
Negative Keywords Conflict Reports tell you the search terms that may
convert into prospective clicks you are missing out due to the Negative
keywords in your Campaign. It is a preventive step to make sure the
Negative Keywords in the Campaign do not cause you to miss on the
incoming Clicks.

6. Share of Voice Reports
 These are reports that help
you discover the exact pain
points of the Campaign
that are causing you to lose
impressions in your
adCenter account
 These factors may include
budget, rank, bid, keyword
or landing page relevance.

7. Search Partners Only
AdCenter AdWords
Offers you to choose between
Bing, Yahoo etc in order to
AdWords gives us only two
optimize your CPCs as per the choices use ‘Google only ’
budget or ‘Search Partners ’
This ensures much more This hampers the choice of
control on the over all strategy maximizing conversions
to optimize the ROI to the from the Search Partners
maximum that may perform well

8. Ways Adcenter Lags Behind

9. Ad Extensions
AdWords with its Ad
Extension has left Adcenter
way behind
Ad Extensions have proved to
do wonders for Brands

10. 20 Campaign limit per page
In AdWords we can go
AdCenter faces some through 500
minor UI issues in campaigns on one page In AdCenter it’s a
comparison to AdWords to have a quick look at trouble doing so
the data to make
changes

11. Traffic levels
This is a proven fact that AdWords simply has much more
traffic than Bing and Yahoo
If Bing and Yahoo can manage to win some amount of traffic
from Google they have a great opportunity to gain more user
attention

12. Lack of Remarketing
Google Remarketing
has proved to be
extremely successful in
a number of accounts
AdCenter badly needs
to implement the same
options and
functionality

13. Conclusion
 Many of us after this presentation may wonder
what to for AdCenter or AdWords
 Both have their own Unique Advantages
 If you want to go for a more Current and advanced
version than Google AdWords is more powerful
and effective

14. Conclusion
 Bing also has Its Own Advantages:
o You Can Target Internet Explorer User Easily as By Default
Bing is Search Engine in Internet Explorer
o 10 Times Low CPC Evaluate Compare to Google Adwords
o Grow thing Day by Day to Beating Google So Users Count
Who Uses Bing has Also Increased
o Recently Bing and Yahoo has Been Merged so You Can Also
Focus on Yahoo Individual With Help of Bing

15. Thank You
 Website
 www.ardortech.com
 Contacts
 AjayKudva
ajay.kudva@ardortech.com
+91-9930508491 | +91-22-65343650
 Swati Bansal
swati.bansal@ardortech.com
+91-9870600168 | +91-22-65343650