The document summarizes Barcelona's history and status as a global city. It discusses factors that contributed to the success of the 1992 Olympics in Barcelona, including adequate funding, firm deadlines, alignment of stakeholders, and strong leadership. It also examines current challenges facing Barcelona, such as unemployment, political instability, and the need for new entrepreneurship. The document advocates for Barcelona to continue innovating and improving its future through initiatives like Mobile World Capital Barcelona.

1. Barcelona
The challenge of maintaining
the Olympic spirit alive
Agustin Argelich
Principal Consultant Argelich Networks
ICF International Jury
IX Paralympic Games Barcelona’92 Technology Director
@aargelich

2. LIulia Augusta Faventia
Paterna Barcino
Built over ancient Iberian Barkeno

3. Barcelona
• 1.6 Million within city limits
• 4.8 Million in the Metropolitan area. (36 municipalities)
• Sixth most populous urban area in the European Union
• One of the largest metropolises on the Mediterranean Sea
One of the world's leading tourist, economic, trade fair and cultural centres, and its influence in commerce,
education, healthcare, entertainment, sports, media, fashion, science, and the arts all contribute to its status as
one of the major global cities[

4. One of the world's leading tourist, trade fair and
cultural centres, and its influence in commerce,
education, business schools, healthcare,
entertainment, sports, architecture, fashion and
science, all contribute to its status as one of the
major global cities.
Barcelona

5. Intelligent
Communities
Key indicators
@Newcommunities
@aargelich

6. Barcelona is recognized
worldwide by its
creativity and
innovation.
It has built a powerful
brand, thanks to the
1992 Olympic games'
success.
No city can live only of
its glorious past, always
must be developing a
much better future for
its inhabitants based on
the values that helped to
get its past success.

7. The 5 key reasons of Barcelona’92
Olympic Games success.
A vision at 25th anniversary
@aargelich @Newcommunities

8. 5 key factors
• 2 unique circumstances
• 2 “it’s a must” factors
• The King Key factor
@aargelich @Newcommunities

9. 1. Enough Budget
How many times there is
not enough budget?
No corruption
@aargelich @Newcommunities

10. 2. Deadline
@aargelich @Newcommunities
“Procrastinate” is an ugly verb
Why are we delaying decisions?
No options to delay decisions

11. Why is it so difficult to implement a change?
“Humans only change when they
actually realize the consequences
of not doing it.”
It’s easier to do nothing.
@aargelich @Newcommunities

12. 3. Alignment
• Everybody aligned, motivated and exited to get the same objective.
• Public and private cooperation
• All administration’s levels (local, regional and federal) working together
@aargelich @Newcommunities

13. Organization Intuition
Capacity to face and to solve the unexpected
Munich’72
German Organization
México’69
A great party
@aargelich @Newcommunities
4. Balance
Order, Methodology, Planning, Control,
Accounting
Creativity, Innovation, open-mined,
empathy
In summary the best of Mediterranean culture

14. Disciplined Collaboration
Performance from decentralized work
Performance
from
collaboration
Low
Low
High
High
@aargelich @Newcommunities

15. 5. Leadership
@aargelich @Newcommunities
The real key factor
A right leadership

16. It’s unlikely that “heroism”
will be defined by fighting
wars and capturing real
state, or by taking political
risk. Rather, a new heroism
will come from those who
restore heritages and build
great places for people to
live
Lou Zacharilla
ICF Co-Founder
@Newcommunities @aargelich

17. Mobility is the “fall of the wall” in communications
No more walls in any organization/ in any community
High capacity network ports are available everywhere
Leaders destroyed walls and built bridges
@aargelich @Newcommunities @JohnGJung1

18. How do you feel?
Aligned or alienated
Leadership is to help
others understand why
it is clever to be aligned
with project objectives
5 Skills for the digital era (V)
#BETTERFUTURE @Newcommunities @aargelich

19. Columbus was looking for a
different route to India.
He was successful because he
was open-minded.
He was trying to optimize an
established procedure.
He thought globally.
Be open-minded, my friend
5 Skills for the digital era (IV)
#BETTERFUTURE @Newcommunities @aargelich

20. We choose to go to the moon (JFK)
We are not saying “if we can”, of course we
do. We are now talking about: “if we
want to”.
Are you still thinking technology is a
“commodity”, or do you believe in a better
future thanks to the right use of
technology?
Are you still thinking that IT is only a
technical issue?
Willingness to innovate
July 16, 1969, at 10:30 a.m.
Apollo XI launch
Leadership Skills for the digital era (III)
#BETTERFUTURE @Newcommunities @aargelich

21. As Gaudi
imagined
Barcelona’s
new Basilica,
…
… imagine the
future.
5 Skills for the digital era (II)
The power of
imagination

22. You not only can, you must,
choose your attitude
Attitudes &
Aptitudes
Leadership is to help others to
choose the right attitude
5 Skills for the digital era (I)
#BETTERFUTURE @Newcommunities @aargelich

23. Excellent organizations
“communities” don’t
believe in excellence –
only in constant
improvement and constant
change"
Tom Peters
#BETTERFUTURE #INFINITELEARNING @Newcommunities @aargelich
We must develop learning
“communities”
Agustin Argelich

24. • Unemployment rate: 9.8% (Spain 15%)
• Low Salaries 21.7 K€ per year
• Political instability
• Governance model of the metropolitan area. (36 municipalities)
• Loosing Company Headquarters.
• Bureaucracy and regulations
• Need of new entrepreneurship law
• Lack of Capital Risk Culture
• Exporting talent
Important debate about the future of the city

25. MWC mission is to contribute to the development of the mobile and digital ecosystem in
Barcelona
Mobile World Capital Barcelona is an initiative driving the digital advancement of society while helping
improve people’s lives globally.
With the support of the public and private sector, MWCapital focuses on four areas:
1. The acceleration of innovation through digital entrepreneurship
2. The transformation of industries through digital technology.
3. The rise of digital talent among new generations and professionals.
4. The reflection on the impact of technology in our society.
MWCapital hosts Mobile World Congress in Barcelona and founded 4 Years From Now (4YFN), the startup
business platform, present at MWC events around the world.

26. One of Europe’s foremost technology hubs
Barcelona Tech City is a private non-profit organization open to all Barcelona-
based members of the local and global technology ecosystem.
It works with entrepreneurs, start-ups, consolidated businesses, investors,
incubators, accelerators, company builders, universities, business schools,
media enterprises, government agencies and other entities.
Barcelona Tech City is a project driven by local entrepreneurs that
currently represents more than 800 businesses.
The mission is to
position Barcelona
among the most
important tech hubs in
the world.

27. Low Emission Zone
 Reduce pollution &
noise
? Is the public transport network
ready to absorb more users?
? Replace old, obsolete, pollutant
vehicles, most of them owned by
small logistic companies or poorest
people.
? How is mobility restrictions affecting
commerce?
? Mobility transition plan
? Car sharing
? Electrical vehicles
? New personal vehicles
? Bicycles
https://www.zbe.barcelona/

30. Utilities’ Data
Mobile Telecom Carrier
Eric Fischer cartographies Tourist Mobile data at Barcelona.
Artistic representation
Tourism and Big Data analysis.
Example of cooperation with a telecom carrier.
Telefonica I+D in 2014 developed an analysis of how tourist move
around Barcelona using the data from the mobile phones
connection.
They know when a non-Spanish device connects to the network
and how many time is connected.
The study revealed how tourists moved around the city.
Significant differences were detected according to nationality.
Surprising conclusions were reached, such as that 50% of cruise
passengers did not get off the ship when they made a stopover in
the city.
This kind of studies, according European regulations, to protect
privacy can only work with general data, never can affect a too
small group of persons or a concrete person.
Mobile carriers have huge amount of data to be processed.

31. Data Driven City
Collaboration Data Infrastructure
Geodata
IoT
Smart city
sensors
Open
Data
Utilities
Data
www
public
data
Effect from implementation of solutions based on Data
Components of DDC concept
Data sources
Components
Inspired in PWC Russia definition
DDC concept

33. Excellent
organizations
“communities”
don’t believe in
excellence – only in
constant
improvement and
constant change"
Tom Peters
#ICFBCN18 #BETTERFUTURE #MWC18 @aargelich @Newcommunities @JohnGJung1

34. The best technology
The best communication
between human
A great knowledge of each
other
Better than ever
#BETTERTHANEVER #INFINITELEARNING @Newcommunities @aargelich
Free download in English http://bit.ly/2GKxMrG
The World is imperfect, but we
have a lot of tools to improve it

35. 21
Contact Info
Thank You
Don’t hesitate to contact us if you need further information.
I am here to talk with you. We wish to collaborate with you soon
aac@argelich.com
@aargelich
(+34) 934151235
Agustin Argelich
agustin.argelich
www.argelich.com
www.agustinargelich.com
www.sctcconsultants.org
www.intelligentcommunity.org
www.linkedin.com/in/agustinargelichDigital Technologies International
Consultant
Leadership & Innovation professor
Author & Speaker

36. Let’s know your opinion, comment or
suggestion via twitterQuestions? @aargelich @Newcommunities
• Is today Barcelona an Intelligent
Community?
• Are there other option than to build
Intelligent Communities?
• How the lack of alignment can be
solved?
• How can we create a coulture of
continuous improvement in our
community?

37. Agustin
ArgelichDigital Technologies International Consultant
Leadership & Innovation professor
Author & Speaker
Member Think Tank Intelligent Community Forum
aac@argelich.com
www.argelich.com
@aargelich
www.agustinargelich.com
About Me
 Born in Barcelona on 1963.
 Telecom Engineer by Ramon Llull University (Barcelona)
 Professor of leadership at Ingenio School (Lleida University).
 Spanish Air Force Lieutenant.
 Author of Analyze, Act, Advance, a book about how to build a virtuous cycle of
hope, innovation, renewal, and continuous improvement.
 Principal consultant of Argelich Networks, an independent digital technology and
management consultancy boutique.
 For 30 years, I have been leading significant digital technology projects for
business and for public entities. Expert in Unified Communications and
Collaboration
 Technological Director of the IX Paralympic Games Barcelona’92
 Member of the Society of Communications Technologies Consultants International.
I served as board member for 8 years, 7 as Chairman International Affairs
Committee and 2 as Vice President.
 Member Think Tank Intelligent Community Forum and of its international jury
awarding Intelligent Community of the year.
 Past member Digital economy committee Circulo de Economia.
 Before Olympics, I worked as Telecom Manager in Asco Nuclear Power Plant
 I am active member of significant professional and civil society associations.
 Married with Mª Eugenia for 30 years, we are parents of 2 daughters and 4 sons.
www.sctcconsultants.org
www.intelligentcommunity.org