Lars Petersen, Global Director of SBOS at Sitecore, discussed customer experiences data personalization and its value to marketers during his presentation at the 2015 Chief Marketing Officer Leadership Forum in Los Angeles on Jan. 27. In his presentation, Petersen noted that delivering a world-class customer experience requires a business to connect with customers through multiple channels successfully.

1. Presented By // Lars Birkholm Petersen
@LarsBirkholm
January 27th 2015

2. Customer Experience

3. Buying my iPhone 6

4. Dis-Engaged

5. Dis-Nurtured

6. … not a content problem

8. The StepsTowards Creating Lifetime Customers
Digital
Marketing
Experience
Marketing
Brand
Experience

9. The holy grail – your customer!

10. ≠Your Business Objective
Likes ≠ Email opens ≠Visits ≠ App Downloads

12. Source: Sitecore Customer Experience Maturity Assessment, Benchmark 2013

14. QuickWins

15. Results

17. The Solution
QUALITYCARE™
Personalized Multi-Channel Dialog Program

18. Get Started now

19. Get a free copy of Connect
Email shipping address to:
dad@sitecore.net
www.sitecore.net