1. 30 BEST PRODUCTS AND
SERVICES THAT CAN BE SOLD ON
E-COMMERCE WEBSITE

2. Introduction
According to an Ernst and Young study
the most popular online purchases are
• computer related products (40%),
• books (20%),
• travel (16%),
• clothing (10%),
• recorded music (6%),
• subscriptions (6%),
• gifts (5%)
• investments (4%).

3. The kinds of products and
services that sell best on
the Internet are those that
take advantage of the
convenience of the Net

4. Reason for buying products online
• Convenience is the primary reason
• To avoid crowded stores
• Flexibility of timing
• Avoiding the irritating sales clerks
• Avoiding pickpockets

5. Products or Service should exhibit the
following characteristics
• High value
• Products suitable for shipping by mail
• Information-based products
• Services
• Niche Product

6. High value
 Offbeat or unusual products and services
often attract online attention and sell strongly
 Customers won’t buy things which could be
readily available near their place
 For Example :- Some special wine , Cigar etc

7. Products suitable for shipping by mail
 Most products sold by catalog and mail
order also sell well on the Net.
Choose products that could be shipped
easily.
Stay away from bulkier and heavier products
that would result in higher shipping and
handling costs.
Higher shipping costs diminish the price
competitiveness of online products

8.  turns-off a lot of potential buyers
high shipping costs is the primary factor that
discourages people from buying online
Ernst and Young report shows that 53 percent
of online shoppers are concerned with shipping
costs

9. Information-based products
 The Internet is primarily used to
communicate, entertain, educate and research.
nonperishable, information-intensive products
such as computers and software, books, travel,
consumer electronics, magazine subscriptions -
are the most popular online products at present.
 Content-rich sites, subscription-based sites to
advertiser-supported sites focusing on a wide
range of topics, have been sprouting all over the
Internet.

10. Services
hotel reservation
air travel
investments
NICHE PRODUCT
product made and marketed for specialized
uses
a product category without a huge amount of
competition
 one you can stand out in.

11. NEXT BIG THING IN THE E-
COMMERCE SEGMENT IS
THE GROCERY (but not
those that rely solely on
home delivery)

12. LIST OF PRODUCTS

13. Computer Related products
Laptops Computer Hardware
Desktop PCs • Motherboards
Storage Devices • RAM
• Memory Cards
• Processors
• USB Drives
• Hard Disk Drives • Graphic Cards
• DVD Writers • TV Tuners
• Memory Card Readers • Cabinets
• Blu-ray Drives • Power Supply Units
Printers
• CPU Coolers
• Inkjet Printers
• Laserjet Printers • Audio Cards
• Multifunction Device Scanners
• Dotmatrix Printers

14. NETWORKING DEVICE Tablet Accessories
• USB Data Card • Tablet Carry Cases
• Routers • Other Tablet Accessories
• Cables & Connectors Laptop Accessories
• Lan Cards • Laptop Bags
• Switches • Laptop Chargers
• DVDs and CDs • Laptop Batteries
SOFTWARE • Other Laptop Accessories
Computer Accessories
• Security Software
• Web Cameras
• Educational Software
• Speakers
• Operating Systems
• Mouse
• Multimedia Software • Monitor
Storage Media • Keyboard
• USB

15. Mobile & Accessories
• Phones Home
• Mobiles Home
• Landline Phones
• Mobile Accessories Home
• Tablets

16. Mobile Accessories
• Cases And Covers
• Bluetooth Headsets
• Headphones
• Memory Card
• Headsets
• Screen Guards
• Batteries
• Car Accessories
• Chargers

17. Books
• Literature & Fiction
• Academic & Professional
• Children and Teens
• Business, Investing and Management
• Entrance Exams Preparation
• Computers and Internet
• Biographies and Autobiographies
• School Books

18. • Religion & Spirituality
• Science & Technology
• Arts, Photography and Design
• Cooking, Food & Wine
• Crafts & Hobbies
• Families and Relationships
• Health and Fitness
• History and Politics
• Home & Garden
• Humor
• Music, Films and Entertainment
• Outdoors & Nature
• Philosophy
• Reference
• Self-Help

19. Travel
Tickets
• Air tickets
• Rail tickets
Travel Packages
• Hotel Reservation
• Food & Beverages
• Cruise packages

20. Activities Package
Sight Seeing
River Rafting
Mountain Climbing
Camps
Bungee jumping
Scuba diving
Weekend Getaways

21. Clothing
• Men’s Clothing
• Women’s Clothing
• Boy’s Clothing
• Girl’s Clothing

22. Men’s clothing
• Belts
• Bermudas
• Capris
• Caps
• Cardigans
• Cargos
• Coats
• Cufflinks
• Gloves
• T-Shirts

23. • Jeans
• Kurta Pyjama
• Kurtas
• Scarves
• Shirts
• Shorts
• Socks
• Stoles
• Suit Material Sweaters/Pullovers Sweatshirts
• Swimwear
• Ties
• Trouser
• Vests
• Wind Cheaters

24. Female ‘s Clothing
• Belts
• Bermudas
• Camisole
• Capris
• Caps
• Cardigans
• Churidar
• Coats
• Dress Material
• Dresses

25. • Jeans
• Jumpers
• Jumpsuit
• Kaftans
• Kurtas/Kurtis
• Leggings
• Ponchos
• Salwar Kameez
• Sarees
• Scarves
• Shawls
• Shorts
• Skirts
• Snoods
• Socks
• Stoles

26. Recorded Music
• POP
• ROCK
• SPIRITUAL
• CLASSIC
• OLD
• RETRO
• BOLLYWOOD
• KARNATIC

27. • PUNJABI FOLK
• TRANCE
• THEME MUSIC
• BLUES
• METAL
• HARD ROCK
• PUNK

28. Subscriptions
• Magazines
• Newspapers
• Journals
• E-books
• Software
• Videos
• Music

29. • Online Certification Courses
• Online training lessons
• Online memberships

30. Gifts
• Stationary
• Greeting Cards
o Birthday Cards
o Anniversary Cards
o Valentine’s day Cards
• Ethnic Cards
• Irish Folding Cards

31. • Flowers
• Personalized Merchandise
• Combo gift packs
• Playing Toys
• Cakes and chocolates
• Gift Vouchers
• Miscellaneous Gifts

32. Investments
• Shares
• Mutual funds
• Bonds
• Commodity Trading
• Money Allocation
• Infrastructure
• Initial Public Offering ( IPO)

33. • Loans
• Taxation & Legal
• Technical Analysis
• Fundamental Analysis
• Index Derivative

34. Other emerging products
• Grocery
• Apparels
• Jewellery
• Health Supplements
• Beauty Products
• Online Services
o Dental offices
o dry cleaners
o car-repair shops
o barbers and hairstylists,

35. • Whatever our product be , a successful e-
commerce venture will be those that are able
to provide convenience combined with superb
service and outstanding reliability of delivery
• products should have least surprise
• products should have least variability

36. Thank you