Did you know that Ariba can send you matched business opportunities from more than 15,000 decision-makers in the Global 2000? Tap into over $1 billion annually in new business opportunities and get access to leads with Ariba Discovery. In this session, the Ariba product team and leading sellers will share best practices to 1) showcase your unique capabilities, 2) get access to buyers in an active purchasing cycle through online marketing, and 3) optimize your profile to get the right business opportunities sent to you. You’ll also hear from leading buying organizations on how to identify and evaluate prospective suppliers using online supplier discovery tools.

1. Get Noticed: Making the Most of Ariba Discovery Best practices to buy and sell on Ariba Discovery © 2011 Ariba, Inc. All rights reserved.

2. 2 © 2011 Ariba, Inc. All rights reserved. Agenda Ariba Discovery overview Panel introduction Best practice sharing

4. Innovative matching engine

5. Rich seller profiles and lead managementtools

6. Advancedcollaboration capabilities

8. Distributed over 47M leads

9. Delivered over 50,000 matches between buyers and sellers

10. Fast growth of buyer and seller network

11. Over 3,000 buying organizations, representing over US$350B in annual spend across the Ariba solutions

12. Seller community has grown to over 500,000 worldwide

13. Discovery full posting volume* has doubled since the latest product release in late February 2011* Full posts in Discovery only, excluding eIntos triggered from OND Sourcing. 4 © 2011 Ariba, Inc. All rights reserved.

15. Reduce the process cost of seller identification and qualification of up to 50-75%

16. Access to rich seller information to make better, informed decisions

18. Increase awareness to real decision makers, with budget and ready-to-buy

19. Obtain new revenue opportunities via access to $350B in annual spend

20. Cost effective, targeted marketing and sales channel, comprising 15%+ of revenue for many sellers5 © 2011 Ariba, Inc. All rights reserved.

21. 6 © 2011 Ariba, Inc. All rights reserved. Introducing Our Panelist Markus Hilmes Ariba Discovery Seller Operating Manager, European Alliance for Solutions and Innovations Limited (EASI) Tel: 0049 5494 9875 83 Mobile: 0049 178 30034 85 Email: m.hilmes@easi-ltd.eu

22. Foundation of EASI EASI hand picks small to medium privately-owned businesses in each target market to join the alliance The companies must have an excellent reputation amongst their existing client base and a vision to grow and develop outside of their home market EASI Founded:2006 in London Directors: Alliance Management Board Employees: Over 14.000 across Europe Turnover : Over 120m € with full range of facility services Service Area: Over 153m m² Experience: Over 55 years Management: Nominated Account Manager Services: Commercial, Technical and Infrastructional Building Management 7 © 2011 Ariba, Inc. All rights reserved.

23. Marketing Challenges Finding suitable opportunities as a start-up company Securing business from companies abroad, and specifically in the US Getting exposure to these companies Building strong, long-lasting relationships so we can provide additional services © 2011 Ariba, Inc. All rights reserved. 8

24. Ariba Discovery as a Daily Tool Found Ariba Discovery when invited by a large real estate management company to participate in an online auction managed by Ariba Spent time updating EASI profile for better matching in our service area Receive daily opportunities we wouldn’t have found without Ariba Discovery © 2011 Ariba, Inc. All rights reserved. 9

25. Bottom Line Regular (daily) response on selected eIntros and some RFI’s to buyers looking specifically for our Service Portfolio Win of several contracts with Abercrombie and Fitch for approximately 500,000 Euros in 2011 Received a recommendation on Ariba Discovery from Abercrombie and Fitch and the opportunity to grow this business © 2011 Ariba, Inc. All rights reserved. 10

26. Sharing Best Practices Getting noticed How to boost your marketing effectiveness in Discovery as a seller Getting the data Mining posts and responses to determine trends and opportunities 11 © 2011 Ariba, Inc. All rights reserved.

27. Appendix © 2011 Ariba, Inc. All rights reserved. 12

29. Company demographics, certifications, marketing collateral, etc.

30. Get the commodity right

31. Get matched to the right buying opportunities

32. Update business opportunity contact

33. Ensure the right person to evaluate Discovery leads receives notifications

34. Invite more references

35. Reinforce your credibility with buyers

36. Build your brand

37. Upgrade to Advantage to raise your visibility with top buying organizations

38. Become Ariba Ready to highlight transactional capabilitiesLeveraging New Capabilities in Discovery “Top 5 Things to Do” to Better Market Your Company © 2011 Ariba, Inc. All rights reserved. 13

39. Questions 14 © 2011 Ariba, Inc. All rights reserved.

40. This information reflects the status of Ariba solution planning as of January 2011. All such information is the Confidential Information of Ariba (per the contract between our companies), and must not be further disclosed, as stated in the confidentiality clause of that contract. This presentation contains only intended guidance and is not binding upon Ariba to any particular course of business, product strategy, and/or development. Its content is subject to change without notice. Ariba assumes no responsibility for errors or omissions in this document. Ariba shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. 15 © 2011 Ariba, Inc. All rights reserved. “Safe Harbor” and Confidential Information Statement

41. Get Noticed: Making the Most of Ariba Discovery Best practices to buy and sell on Ariba Discovery © 2011 Ariba, Inc. All rights reserved.