2. PESTEL ANALYSIS
P – Political Environment
E – Economical Environment
S – Sociological Environment
T – Technological Environment
E – Ecological Environment
L – Legal Environment
Ranbaxy*
Dr. Reddy's
Cipla
Lupin
Nicholas Piramal
Sun
Pharmaceuticals
GSK
Cadila
Healthcare
Aurobindo
Wockhardt*
Generic Medicals
3. Political Environment
It the country is having a good and business
friendly environment, our pharma industry will
develop more
As our Prime Minister Narendra Modiji is having a
schemes like Make in India, Start up India
loan facilities at lower interest rates which will
definitely makes a positive effects on a pharma
industry.
4. Economical Environment
If the economy is in a good way, it makes better
opportunity to grow
As 2015-16 budget is concerned our growth rate is
accellerated to 7.6%, this is going to be a good sign
for the pharma industry
MODI’s govt. has allowed FDI in Pharma
Industry(Start up India)
It the economy is not good then it will be negative
effect on Pharma Industry.
5. Sociological Environment
Each and every business is totally depends on
Sociological Environment
Due to lack of knowledge among the people the
pharma industry is lacking behind
Knowledged society leads to the better business for
the Pharmaceutical industry
Social norms also influences its business
Higher the population leads to higher the business
6. Technological Environment
As a technology go on increasing, the pharma
industry will get a lot of opportunities to do well
business
As it can get orders through online and it can have
better cum low costly transactions.
The Payments and receivables will be much easier
to give and get on time.
Technology helps pharma industry to produce or
create a new drugs
7. Ecological Environment
MANSOON is a best season for the pharmacetical
industry as so many deceases comes in
MANSOON and Winter Season
If the nature is balanced it is going to be a bad sign
for he Pharma Industry.
Cool climate is better for the Pharma Industry to
store its products in a safer manner.
8. Legal Environment
Legal environment also effects a lot on Pharma
industry
As of now indian govt. has banned some of the
drugs which is composed of Nimuslide.