Hacking AdWords

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Google continues to be a critical source of local discovery for travelers, but competing for keywords is only getting tougher – and pricier – as larger online travel companies become more aggressive. This workshop, led by an ex-Googler now focused on helping small and medium-sized businesses achieve success on AdWords, will help you crack the keyword code, find your AdWord niche and develop the optimal spending model to capture new customers from search.

Viajes

#TCS2018 | @your-twitter-id
Google Ads is an iterative process and takes time. Make sure you are trying
many different strategies but do not spread your budget too thin. You should
test strategies for at least 3 weeks to eliminate outside variables.
You can get Google Ads support M-F from 9am-8pm EST. The number is
1-866-2GOOGLE. Make sure when you call that you have your customer ID
handy. This can be found in the upper right hand corner of the account.
Conversions can take up to 48+ hours to calibrate. You should be looking
at your account’s 30 day moving average numbers rather along with the
daily metrics.
All of your campaigns should work together. You should have top of the
funnel campaigns focused on getting relevant users onto the site, remarketing
campaigns to bring people back, and search campaigns to seal the deal. Make
sure you look at the account performance as a whole.
@ToddSaunders

Demographic Bid Adjustments
*Gender, Age, Parental Status
Multiple Custom
Combinations
Create Your Own
Image Ads
View Through
Conversions

Optimize Your Quality Score
[7 is good, 8-10 is excellent]
Search Terms Report and
Auction Insights Report
Start With Higher Bids Ad Extensions

Sitelink Extensions
Structured Snippet Extensions

#TCS2018 | @your-twitter-id@ToddSaunders

AdHawk’s 40 Page adwords eBook
www.tryadhawk.com/learn/adwords_ebook/
85+ Advertising Tutorial Videos:
blog.tryadhawk.com/how-to/online-advertising-video-tutorials/
eCommerce Guide to Google Shopping:
blog.tryadhawk.com/google-adwords/google-shopping-guide/
Google adwords Glossary:
blog.tryadhawk.com/google-adwords/google-Google Ads-glossary/
Subscribe to the AdHawk Blog here
Default Settings in adwords you Should Avoid:
blog.tryadhawk.com/google-adwords/4-default-settings-in-adwords-tha
t-lower-your-roi/
A Full Guide to Ad Extensions
blog.tryadhawk.com/google-adwords/adwords-ad-extensions/
A Guide to Negative Keywords and the Search Terms Report:
blog.tryadhawk.com/google-adwords/negative-keywords-adwords/
How to Set Up a Proper YouTube Video Campaign:
blog.tryadhawk.com/google-Google Ads/youtube-video-ads/
Get Access to AdHawk adwords Optimization

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26. Optimize Your Quality Score [7 is good, 8-10 is excellent] Search Terms Report and Auction Insights Report Start With Higher Bids Ad Extensions

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