The saying goes, “Half of my advertising is wasted, I just don’t know which half.” The rise of digital in today’s marketing landscape has create new ways for businesses of all sizes to track all of their marketing and advertising, but are you doing everything you can. This workshop from the team at Outdoor Adventure Marketing will walk you through the essentials marketing measurement, covering essential tracking tactics and tools for search, social, display, off-line advertising and more. Learn how to track where each inbound click and call comes from (yes, tie inbound phone calls to your marketing) and figure out to the dollar which of your marketing works best.

2. THE MOST
EXCITING
PRESENTATION
ON METRICS
Ever!

3. METRICS
=
MONEY

4. BRING AN
OPINION TO A
DATA FIGHT.
NEVER

5. HOW DO
PROSPECTS
WANT TO BE
CONTACED?

6. • Phone?
• Email?
• Text?

7. CONTACT
PREFERENCES
40% Email
40% Text Message
20% Phone Call

8. HOW LONG DID IT
TAKE YOU TO GROW
THAT BEARD?

9. DUSTIN HOYMAN

10. oamarival.com
Instagram: @OutdoorAdventureMarketing
Twitter:@OutAdvMarketing
PAY FOR RESULTS,
NOT PROMISES

11. METRICS
AND ANALYTICS
AND NUMBERS
AND S T A T S
AN D D A T A
AND T RA C K I N G

12. MONEY
MOUNTAIN
Awareness
Traffic
Leads
$$$

13. MONEY
MOUNTAIN
Awareness
Traffic
Leads
$$$

14. Awareness
• Cost =
People You Reach
• Ad Service
Traffic
• Users from
Google Analytics
Leads
• Phone & Emails
• Inquiries by person
• CRM / Booking Eng
Bookings
• Revenue
• Booking Eng

15. Google
OTA
Facebook

16. Bookings
Leads
MarketingChannels
Traffic

17. Marketing
Tracker
OAMArival.com

22. EXAMPLE: $150 Tour
QUARTER ONE
$15,200 on Ads
OTA, Google, Facebook
333 Customers
$46 per sale
$49,950 Revenue
QUARTER TWO
$15,000 on Ads
No Facebook
441 Customers
$34 per sale
$66,150 Revenue
$16,200

23. Track
Weekly
OAMArival.com

24. MAKE IT
RAIN!