1. DATA CENTRESMeeting demand without costing the earth
ARK

2. INDUSTRIAL REVOLUTION

3. Cause and consequence
DATA REVOLUTION

4. TECHNOLOGY
ENERGY and RESOURCES
ECONOMIC downturn
Global POWER SHIFT
3
2
1
4

5. 1
Global economic
POWER SHIFT

6. 1
29.0 20.9
69.3
138.2
G7 E7 G7 E7
Source: PwC analysis
2009 2050F
PROJECTED GDP
US$ trillion

7. 1
NO BRAINER
For emerging economies, choosing
the most effective, economical and
efficient means of storage should be a
… and will help to underpin growth

8. 2
ECONOMIC DOWNTURN
The worst in almost a century

9. 2
Modern purpose-built data
centres help manage costs by offering a
LOWER TCO
STOP leveraging available computing power/data
Modernise to stay in the race and save £Money
Partner to ease cost burden
a growth opportunity BUT will require
innovative commercial models




10. 3
ENERGY &
RESOURCES
The world has woken up
to the need to conserve

11. 5%
of Europe’s annual
energy bill is spent on
COOLING COMPUTERS
3

12. €50,000,000,000
… a contentious political issue
and a major concern for industry
3
This is equal to around

13. 4
Growing demand for
TECHNOLOGY

14. 4
1 BILLION SMART PHONES
250 MILLION TABLETS
300 MILLION PCs
Sold worldwide in 2013

15. 4
+40m80s
DOUBLED
+40m +40m +40m +40m +40m +40m +40m +40m
Every 40 months since 80s
data stored globally has

16. BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG
DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
4
2.5 EXABYTES
or 2,500,000,000,000,000,000 bytes
were being created each day in 2012

17. 4
We demand
24/7 CONNECTIVITY

18. 4
Internet/cloud/big data/BYOD/cyber crime
DISRUPTIVE & ENABLING

19. THE DATA CENTREOpportunity

20. TECHNOLOGY + POWER SHIFT = GROWTH
ECONOMIC DOWNTURN + ENERGY = MODERNISATION
80%
of all data is in-sourced

21. modern purpose-built data centres have
MORE CAPABILITY
AT LOWER TCO

22. PUE 2.5
PUE 1.25
IN-HOUSE FACILITIES ARK DATA CENTRES

23. PUE 1.25
ARK DATA CENTRES
£1.1 MILLION PER
MW PER YEAR
and 6,000 TONS of
CARBON
SAVING

24. THE DATA CENTREWhere it all plugs in....

25. “It is not the strongest or the most
intelligent who will survive but those who
can best manage change”
Charles Darwin

26. DATA REVOLUTION
Driving and shaping the

27. Effective ADVOCACY
MATURE as an industry
TRUSTED business partners

28. Effective ADVOCACY
Reach key influencers and get our
MESSAGE ACROSS
TECHBUSINESSPOLITICAL

29. MATURE as an industry
The way we do business
MUST
CHANGE
STANDARDS
TRANSPARENCY
ORGANISE
QUALIFICATIONS
COMMERCIAL/
BUSINESS ACUMEN

30. TRUSTED business partners
TRUST
CREDIBILITY + RELIABILITY + INTIMACY
SELF ORIENTATION

31. ARK BELIEVES
We can provide the capacity the world needs,
reduce costs and lower the impact
on the environment

32. “Whether you think you can,
or think you can’t—you’re right”
Henry Ford