The digital workplace is a reality, not a dream destination. It is a place where people have the freedom to work as individuals or teams anytime, anyplace, anyhow. What is more, it offers fantastic opportunities for marketers to seamlessly communicate with prospects and clients wherever they are and in any manner. This infographic explores what the digital means to marketers, how it can streamline communications and increase the efficiency of lead generation.

1. What The Digital
Workplace Means
For Marketers
The digital workplace
enables marketers to move
to a modular way of working.
Marketers have unprecedented
opportunities to communicate
with prospects.
Using the tools of the digital
workplace marketers can
understand their customers
like never before.
Takeaways:
[Enjoy work, enjoy life, enjoy sharing]
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Modular working
believe that the breadth of skills needed
to succeed has dramatically increased.
96%of marketers
This increase in skills means
that marketers are beginning
to look to a more modular
way of working...
...and the digital workplace
provides the technology
for marketers to seamlessly
communicate with
geographically diverse teams.
Meaning, marketers don’t
have to hire more permanent
staff when embarking on a
new campaign.
But instead, they can reach out to an ecosystem of
people with diverse skills located around the world
to work on the project, managing the entire process
from one location.
Getting everyone on the same page
39%of employees
feel people within their organisation don’t
collaborate enough.
The digital workplace enables marketers to
communicate with their team, clients and and
third parties (agencies, freelancers and other
experts) seamlessly.
Through document sharing, whiteboarding and
webcasts marketers can make sure their team and sales
are on the same page at all times. No more silos in the
digital workplace.
Driving the power of digital
Marketers are under pressure for lead and
pipeline generation, to do more with less and
to do it faster!
This might be for thought leadership, campaign
execution or product launches - the power of the virtual
event is that they are low cost, flexible and last forever!
One way to do this is
to make webinars and
webcasts an active part of
your communication and
lead generation plan.
77%
One company tripled
attendees by running
a virtual event while
reducing costs by...
Getting to know your audience
70%
What’s more people prefer to do this;
would rather video
conference than
travel to a meeting.
The digital workplace offers marketers fantastic
opportunities to really get to know their audience.
On your next webinar why don’t you…
85%Offer a Q&A session
of webinars do
22%
Use polls to find
out what attendees
really think
4%Or even
Let participants chat
Weeding out the leads
The digital workplace, with its one-to-many interactive
webcasts, lets marketers really weed out leads.
77%
of businesses are
now using webinars
specifically for lead
generation.
Analytics enable you to see exactly who has engaged
the most with your webcast, where they have engaged
and what they have engaged with.
Enabling you to progress
them straight through
your pipeline.
of webinars do
of webinars do