The 10 key trends driving food, nutrition and health
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The 10 key trends driving food, nutrition and health
- 1. NEW NUTRITION BUSINESS © New Nutrition Business Available in Powerpoint and PDF 10 Key Trends in Food, Nutrition & Health 2019 by Julian Mellentin November/December 2018 Volume 24 Number 2/3 ISSN 978-1-906297-65-7 Published by 1
- 2. NEW NUTRITION BUSINESS © New Nutrition Business 2
- 3. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 1: DIGESTIVE WELLNESS WHERE OPPORTUNITIES FLOURISH Consumers’ TOP 3 “good foods” for digestive health: But... there are many opportunities for product developers as consumers are open to more types of foods/drinks than ever before! ! The 6 strategies to Digestive Wellness FERMENTATION & PROBIOTICS FODMAPS A2 DAIRY LACTOSE-FREE PREBIOTICS & FIBRE PLANT MILKS 3
- 4. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 2: PLANT-BASED EASY GREENS Fragmented consumer motivations… People's motivations to eat more plants are many and varied - wanting more plant protein in their diet, using plants to replace "beige" carbs, connecting plant foods with weight loss, and much more... 4
- 5. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 3: PROTEIN A NATURAL HEALTH HALO 5
- 6. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 4: SUGAR REINVENTING SWEETNESS Move over fat – sugar is the new dietary demon! 6
- 7. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 5: GOOD CARBS, BAD CARBS NEW DIRECTIONS Science on low-carb diet benefits, and consumers' quest for better and fewer carbs, are fuelling new opportunities in traditional carb categories. 7
- 8. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 6: FRAGMENTATION & PERSONALISATION Personalisation and fragmentation of the market go hand-in- hand, creating a wealth of opportunities for brands. Habit found that delivering foods that match a science-based diet was the most complex part of its personalised nutrition company. The company stopped its tailored ready-to-eat meal delivery service and is focusing on the other aspects of its service. 8
- 9. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 7: SNACKIFICATION THE POWER OF CONVENIENCE Snackification & Convenience is a powerful driver of opportunity, growth and better margins in every single category. Innovations in ingredients and processing technologies mean that there is no limit on what can be turned into a convenient snack. Consumers are willing to experiment and adopt foods and flavours that are new and different – and will pay a premium for a good-tasting snack. 9
- 10. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 8: BEVERAGES REDEFINED A FLOW OF FRESH IDEAS Risk and opportunity in beverages is higher than ever. Change is rapid and consumers' concerns about sugar continue to dominate. 10
- 11. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 9: FAT REBORN A BRIGHTER FUTURE New science continues to back the redemption of fat – particularly dairy fat – and consumers are learning that not all fat is bad. Some people will continue to avoid fat. Others will pick and choose according to their personal definition of "good fats" The future is a highly-fragmented approach to fat consumption! 11
- 12. NEW NUTRITION BUSINESS © New Nutrition Business KEY TREND 10: AUTHENTICITY & PROVENANCE Provenance, authenticity and artisanal production are transforming categories and moving from lifestyle into mainstream. 12