"There are major reasons why you should NOT get a new website for the sake of having online presence and appeal more customers, without realizing that this is very rarely the answer to their marketing problems. Here are five reasons you should not invest in a new website. This is from an article that appeared on the Titanium Success website: https://titaniumsuccess.com/five-reasons-you-should-not-get-a-new-website/"

1. 5 Reasons You
Should Not Get a
New Website

2. Smart business people knows how incredibly critical it is to have a big
online presence. And as a result many business owners felt like they
need to be increasing their web presence and doing more online. Most
of the business owners tend to do this by launching a new website.
While this is a good way to show your customers that you are making
changes within your company, hence it's not the answer to getting
more leads or additional business.
Unfortunately, most business owners spend their marketing budget on
developing a very nice website, without even realizing that this is very
rarely the answer to their marketing problems. Here's five reasons why
you should not invest in a new website.
https://titaniumsuccess.com

3. Reason #1: Your current website was not done
properly
Of course you had a website that wasn’t doing what you actually
needed, and so you hired a company to design you a new one.
Your new website went online and you dreamt & expect it would
completely change your online presence. But it didn’t get you the
results you wanted. That’s because a new website was not the
solution you needed then, and it’s not the solution you need now.
When you launch a new website today, you’re going to repeat all
the same mistakes you made last time round. Take time to resolve
the issues with your current website and learn from those
mistakes, then you can focus on creating a better website. Don’t
end up with a brand new, prettier version the same flawed site
you already have.
https://titaniumsuccess.com

4. Your website isn’t showing you what you
want, so you assume the design must be
wrong. But research shows that design
plays a very, very small role in the leads
you get from your website. The easiest way
to think about it is this: if you developed
the most beautiful and highly optimized
website in the world and could break
every record in the books by converting
25% of your visitors, you could potentially
convert 25% of the 10 daily visitors you
currently get.
But what if there was a website that was not
pretty and did not convert anywhere near as
well as the perfect website? Instead of 10
visitors, it received 1,000 visitors per day?
Imagine if this website only converted 5% of
the time. That would still amount to 50
conversions every day, which is far greater
than the perfectly designed website. The
reality is even more exaggerated than this,
because the design of your website seldom
has a 500% impact on conversions. But
getting technical details of your website right
can easily get you more than a 500% boost in
traffic.
Reason #2: It’s technical factors that are failing
you, not the design of your site
https://titaniumsuccess.com

5. While conversions may be increased all sorts of changes
to a website, it turns out that content is by far the most
effective, and the easiest. The content is the least
expensive thing to adjust on a website. Instead of
focusing on the trendy pictures, menus and layout, focus
on having the right content first and think about the
design later. Whatever content you create for your
current website will easily roll over into a new design
when you upgrade. Design changes are almost never
something you can carry over, so think of your content as
an asset and the design as a liability.
Reason #3: It’s content, not design, that will
increase your conversions
https://titaniumsuccess.com

6. Reason #4: Less Than 5% of your web presence is
on your site
Most of what people see about your business is
outside of your website, not on it. Almost 98% of your
potential prospects are bound to see something else
about you before they ever see your actual website. If
the first impression is paramount, and most potential
prospects see your off-website presence first, it
doesn’t make sense to focus on your website initially.
Most potential prospects are going to see Google
search results, Social Media Posts and articles about
your company long before they visit your site.
https://titaniumsuccess.com

7. I love talking about this one, because I tell businesses they can’t
afford a new website and they immediately tell me I’m wrong!
They then typically tell me about some proposal they received
from a marketing company, offering to build them a new website
that is going to give them everything they need, affordable and
more.
What you need to remember when looking at your budget is the
10/90 rule. Anything new you spend money on should take only
10% of your total budget for that project. The other 90% needs to
be spent on promoting it. An amazing new product won’t make
you any money if you’ve spent every penny developing it, and
have nothing left to spend on telling people about it!
Reason #5: You can’t afford a new website
https://titaniumsuccess.com

8. Reason #5: You can’t afford a new
website cont…
• In one instance a very smart businessman told me that he was
going to upgrade his website. He had a proposal for $10,000!
He felt that he could afford the expense and that it would be a
great investment. I proceeded to tell him about the 10/90 rule
and the fact that if he was going to spend $10,000 on building
his website, that would mean he needs to spend $90,000
promoting that website over the next six months. It was at this
point that I congratulated him for wanting to make a $100,000
investment in his website. He stopped me and said that he
didn’t have a $100,000 budget and that’s when I explained to
him that is why he could not afford a $10,000 website.
• Whatever budget you are going to put forward for redesigning
your website, make sure that it only includes 10% of your total
online marketing budget for the next six months. If you have a
$10,000 budget, spend $1,000 on a website and $9,000 on
promoting that website.
https://titaniumsuccess.com

9. Reason #5: You can’t afford a new
website cont.…
• So you can see that there are many reasons you shouldn’t get a
new website! Nevertheless, if it’s truly time for you to upgrade
your website, make sure that you fix the technical issues with
your current website first. This is essential. Once they are fixed,
have a different company do an analysis of your site to see if
they can poke holes in the work that Company #1 did for you.
This is great test of Company #1! If they can’t fix your current
site, they aren’t capable of building you a robust new one.
• However, if Company #2 can’t poke holes in Company #1’s
work, you’ve found a good company to partner with for your
new site. If Company #1 was able to fix your old website, they
will undoubtedly deliver you an even better and more
technically sound new website.
https://titaniumsuccess.com

10. Reason #5: You can’t afford a new
website cont.…
• If a company gives you excuses about why they can’t work
with your current website and how you absolutely must pay
for a new one, consider getting multiple opinions. A new
website is almost never the answer, unless you already have a
website that is getting great traffic and is technically sound
and just requires an updated look and feel.
• The final reason that fixing your old website before upgrading
is a great approach is that Google will notice your technically
sound website right now, as opposed to you waiting several
months for the new website to be rolled out.
• Use the 10/90 rule and stop focusing on a shiny new website.
Instead, put your focus on having a technically sound site to
which you are driving more traffic and watch your leads grow
exponentially.
https://titaniumsuccess.com

11. Website: https://titaniumsuccess.com
Titanium Success
Mr. Arman Sadeghi, CEO
info@titaniumsuccess.com
(844) 884-8264
Sources:
https://titaniumsuccess.com/five-reasons-you-should-not-get-a-
new-website/