I define the three different types of CEOs, which are the Entrepreneur, Artist, and Operator. I then help you figure out your primary, secondary, and forgotten types.

1. Episode 33
• There are three different types of CEOs.
• We all have a mix of the following types
within us:
• Entrepreneur
• Operator
• Artist.
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The 3 Different Types
of CEOs in Business
Who are You?

2. vVWe All Have Each CEO Living Inside of Us
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• Our dominant type makes up about 70
percent of the decisions we make.
• Your secondary type consumes 20-25
percent of you.
• Your forgotten type only composes 5
percent of your decision making.
• Hire someone whose dominant type
is your forgotten type.
• It’s the best way to build a well-
rounded business.

3. vVType 1 - The Entrepreneur
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The Entrepreneur is the risk-taker.
• They are all about growing the
business.
• They have a “grow,grow,grow,”
attitude towards business.

4. vVType 2 - The Operator
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• The operator is the manager.
• They like to manage people and
systems.
• The operator is all about stability
and making sure the business stays
open.
• They want the customer to have
a consistent experience every
time.

5. vVType 3 - The Artist
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• The artist is all about the cause.
• They are concerned with creating
the highest-quality product or
service possible.
• Now let’s look at the three types
of CEO in action.

6. vVThe 3 Types of CEO in Action
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Imagine an Italian restaurant is
opened by an Entrepreneur, Artist,
and Operator.
• Let’s look at how each type
would run a restaurant.

7. vV
How an Entrepreneur
Would Run a Restaurant
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• Say the restaurant is doing well.
• The Entrepreneur is looking to grow the
restaurant.
• They want to move to a bigger
location.
• And expand to new cities.
• The Entrepreneur would also take risks.
• Say a customer wanted mushrooms
in the lasagna.
• They would run it as a special the
next day.

8. vVHow an Artist Would Run a Restaurant
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• The Artist hears the Entrepreneur is
adding mushrooms and goes ballistic.
• He can’t believe his partner would
alter his grandmother’s authentic
recipe.
• Then the Artist hears about the
Entrepreneur’s ideas for expansion.
• He is completely against the idea.
• He believes no one can make the
food as good as him.

9. vV
How an Operator Would
Run a Restaurant
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• The Operator comes in to settle the
argument.
• He creates a plan and budget to see
how much expansion they can afford.
• His idea for the lasagna is a survey.
• They create 25 lasagnas with
mushrooms and 25 without.
• Then they see which ones customers
like better.

10. vVIdentifying Your Natural CEO Type
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• You’re probably wondering about
your dominant CEO type.
• This is the type that comes naturally
to you.
• If you’re not a risk-taker, you’re not
an Entrepreneur
• It’s okay if you aren’t an
entrepreneur.
• Each type is equally useful.

11. vV
Identifying Your Secondary
and Forgotten CEO Types
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• Your secondary type is the one you can
adapt to learn.
• You can work hard and make it
better.
• Your third type is the one you can’t
really improve no matter how hard
you try.
• Your goal is to hire someone whose
dominant type matches your
forgotten type.
• Now let’s look at some examples of
different combinations.

12. vV
Example of an Operator,
Artist, Entrepreneur
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• Your business is profitable and
stable.
• You probably work long hours and
can’t take long vacations.
• The product is high-quality and you
provide great customer service.
• Since you’re lacking the
entrepreneur type, you haven’t
grown as much as you could.

13. vV
Example of an Artist,
Operator, Entrepreneur
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• Your business doesn’t make you a
profit or barely pays for your living
expenses.
• But you make a damn good
product.
• If you own a restaurant, you
probably make amazing food.
• But would deny service to a
customer who didn’t respect
your business.

14. vV
Example of an Entrepreneur,
Artist, Operator
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• Your profits are a roller coaster.
• You take risks and have a quality
product or service
• But you don’t have the
systems in place required for
stability

15. vV
Identify Your Combination
of CEO Types Today
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• Your first goal is to identify your
combination of CEO type.
• Then bring on a partner whose
dominant type matches your forgotten
type.
• You’ll clash at first
• But they will ultimately help your
business realize its full potential.
• If you need help figuring out your
dominant CEO type or improving your
secondary type, schedule a business
coaching session today.

16. BUSINESS DOWN
TO A SCIENCE
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