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Gini Dietrich                                   Geoff Livingston  Arment Dietrich                                         ...
dig into your memory
It’s 1999
457 companies IPO’d; 107 doubled in price
Young geniuses made a gazillion dollars     on big ideas
Companies such as   dell and wppcompletely integrate all marketing disciplines
and then...
the dotcombubble burst
the 9/11 tragedyenveloped our country
And everyone          scurriedback to their respective corners
it’s time to do things differently
But the time has come     to once again work together
break down   the silos
harness the wild, wild west
put customers    first
And move the business     forward
but how do we do that?
introducing...the marketing round          HR                  Execs  Sales                               Ops  Legal      ...
lonely silo
functional silo
people fearchange
the marketing round
the fourapproaches
when to go direct
from the top down
groundswell
flanking
map yourresources
planning: understandthe market landscape
planning:sequencing & weaving
measure your results
Tracking Leads
Tracking Leads
measure your results
kick butt! 
competitive response
Break down the silosBuild your marketing roundChoose your approaches Select your tacticsMeasure your results
Gini Dietrich                                   Geoff Livingston  Arment Dietrich                                         ...
Marketing in the Round
Marketing in the Round
Marketing in the Round
Marketing in the Round
Marketing in the Round
Marketing in the Round
Marketing in the Round
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Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results.

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Marketing in the Round

  1. 1. Gini Dietrich Geoff Livingston Arment Dietrich Razoo Spin Sucks razoo.comarmentdietrich.com geofflivingston.com spinsucks.com @gini dietrich #radian6 @geoffliving
  2. 2. dig into your memory
  3. 3. It’s 1999
  4. 4. 457 companies IPO’d; 107 doubled in price
  5. 5. Young geniuses made a gazillion dollars  on big ideas
  6. 6. Companies such as dell and wppcompletely integrate all marketing disciplines
  7. 7. and then...
  8. 8. the dotcombubble burst
  9. 9. the 9/11 tragedyenveloped our country
  10. 10. And everyone scurriedback to their respective corners
  11. 11. it’s time to do things differently
  12. 12. But the time has come to once again work together
  13. 13. break down  the silos
  14. 14. harness the wild, wild west
  15. 15. put customers  first
  16. 16. And move the business forward
  17. 17. but how do we do that?
  18. 18. introducing...the marketing round HR Execs Sales Ops Legal Product Dev. CSR Acct
  19. 19. lonely silo
  20. 20. functional silo
  21. 21. people fearchange
  22. 22. the marketing round
  23. 23. the fourapproaches
  24. 24. when to go direct
  25. 25. from the top down
  26. 26. groundswell
  27. 27. flanking
  28. 28. map yourresources
  29. 29. planning: understandthe market landscape
  30. 30. planning:sequencing & weaving
  31. 31. measure your results
  32. 32. Tracking Leads
  33. 33. Tracking Leads
  34. 34. measure your results
  35. 35. kick butt! 
  36. 36. competitive response
  37. 37. Break down the silosBuild your marketing roundChoose your approaches Select your tacticsMeasure your results
  38. 38. Gini Dietrich Geoff Livingston Arment Dietrich Razoo Spin Sucks razoo.comarmentdietrich.com geofflivingston.com spinsucks.com @gini dietrich #radian6 @geoffliving
  • Courtney_Tarnow

    Jan. 12, 2014
  • katherinetattersfield

    Nov. 22, 2013
  • randymilanovic

    Nov. 16, 2013

Marketing in the Round describes how to break down organizational silos, create a marketing round, choose your tactics, and measure your results.

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