Principles of building an online reputation for re:think in Oslo, Norway.

1. Principles of Online Reputation
arm e ntd ie trich .co m G ini D ie trich , C EO , Arm e nt D ie trich, Inc. sp insu cks.co m

2. Bo ne s G ini

12. There is such
a thing as bad
PR

13. Seven Tips for Building
Your Online Reputation

14. C re ate a
S tro ng O nline
M o nito ring
Pro g ram

15. D e cid e W hich Ke yw o rd s to
M o nito r

16. M o nito r Tw itte r

17. S e t U p G o o g le Ale rts

18. M o nito r Blo g s Yo u Find In Re ad e r

19. M o nito r C o m m e nts, Q & A S ite s,
Fo ru m s, and D iscu ssio n Bo ard s

20. U se “W h at D o Yo u Lo ve ?”

21. C re ate a D ashb o ard

22. C re ate Eng ag ing
and Valu ab le
C o nte nt

28. C o m m e nt O n
O th e r C o nte nt

32. Bu ild
C o m m u nity

33. “Yo u d o n’t have a
co m m u nity u ntil
p e o p le are talking
to o ne ano th e r,
w ith o ut th e inp u t o f
the au th o r.”– M itch

36. S tro ke Eg o s

38. H ave a C risis
Plan Re ad y

39. Th e b e st
d e fe nse is a
w e ll-p lanne d
o ffe nse .

40. Pre d ict: Anticip ate and Id e ntify Issu e s

41. Po sitio n: S trate g y fo r the Anticip ate d Issu e s

42. Pre ve nt: H o w W ill Yo u Play O ffe nse ?

43. Plan: Be Re ad y fo r Anyth ing

44. Pe rse ve re : Fo llo w Plan; S tay O n M e ssag e

45. Evalu ate : D e b rie f H o ne stly

46. W rite a Bo o k
Ah e ad o f Its
Tim e

49. Gini Dietrich
gdietrich@armentdietrich.com
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