2. BUSINESS AND FOOTBALL
Ramón Calderón
lawyer & former President
of Real Madrid
Arnar F. Reynisson
managing- & marketing director
and ex. professional handball
player
4. BUSINESSANDFOOTBALL
Long and successful experience in sports and business
Great network of people in the sports and business industry
New and interesting concept that fits both into the sports- and business market
Very scalable model
Previous experience of hosting Business and Football conference and other large
events in Europe and America
5. The world of business has much to learn from the world of sport
when it comes to unlocking our people potential and achieving high
performance in the workplace
6. We explore
Leadership - Team Building
Team management - Individual management
Strategies - Motivation
Sportsserveasoneofthemosteffectivelearninglaboratoriesfortraininginleadership,strategy,
teamworkandcollaboration
7.
8. Being the size of Beliz, Maldives or the
city of Tarragona, Spain. How have the
Icelandic Vikings managed it and how
high can they be expected to soar?
• 22speakers
• 450guestsattendedtheconference
• 550guestsattendedtheEuro2016evening
• 60%male–40%female
• 80%ofguests are 28–52yearold
• Guestsarecomingfromthebusinessandthesportsindustry
• Mediacoverage:radio,TV,printandonline
9. Being the size of Beliz, Maldives or the
city of Tarragona, Spain. How have the
Icelandic Vikings managed it and how
high can they be expected to soar?
• Visitstowww.BusinessAndFootball.comarecomingfrom80countries
• MostvisitsfromSpain,UK,USA&Iceland(thehostcountry)
• Averagesessiondurationis1.10minutes
• 62%are25-54yearold
• 54%male–46%female
• Interest:Sports/IndividualSports/Running&Walking/Computers&Electronics/Consumer
Electronics/ElectronicAccessories/Food&Drinks/Cooking&Recipe/Soups&Stews/Travel/Tourist
Destinations/HistoricalSites&Buildings
10. Being the size of Beliz, Maldives or the
city of Tarragona, Spain. How have the
Icelandic Vikings managed it and how
high can they be expected to soar?
Multiple foreignandlocalmedia sources attendedtocovertheconferenceandtoresearchtheconference
topic, i.e.:
BBCWorld,ARD,TheObserver,ManagementToday,Bayern2,B5,Deutchlandfunk,DirectorMagazine,
Challenges,LaCroix,365,433.net,fotbolti.net,RUV,mbl.is,visir.is
15. Our conferences are designed for business managers, business owners, and other business
professionals who want to strengthen their skills in leadership, coaching, team building,
leading a business, and leading in difficult situations, or who find sports a compelling source
for leadership lessons
17. RamónCalderón
Form.Pres.identRealMadrid
DagurB.Eggertsson
Mayor Reykjavik
DagurSigurdsson
Manager Germany
handball
HeimirHallgrímsson
ManagerIcelandfootball
DavidMoyes
Form. Manager Man
Utd. & Everton
KevinKeegan
Form. Manager England
JohnCarlin
Journalist
BjarniBenediktsson
Ministeroffinanace
HallaTomasdottir
Presidential candidate
GrímurSæmundsen
CEOBlue Lagoon
IvanBravo
D.G. Aspire Academy
AriJónsson
President Reykjavik
University
AndriGudmundsson
CEOOlgerdin
JonHalldorsson
Chairman
FH Football Club
ThordisLoa
Chairman and investor
Dr.HafrunKristjansdottir
Psychologist & Head
Sport Science at
Reykjavík University IllugiGunnarsson
Minister of sports
Dr.AreliaEydis
Associate professor in
leadership at University
of Iceland
18.
19.
20. OUR PROMISE
To host events that are valuable for
professionals in business and sports. And to
create a venue for sponsors to promote brands
and to connect with famous sport individuals