Better understanding of the eSport world.

1. Source:Wikipedia,theFreeEncyclopedia/JacobWolf,ESPNStaffWriter
What’seSports?
eSport(alsoknownaselectronicsports,esports,e-sports,competitive(video)gaming,
professional(video)gaming,orprogaming)areaformofcompetitionthatisfacilitatedby
electronicsystems,particularlyvideogames;theinputofplayersandteamsaswellasthe
outputoftheeSportssystemaremediatedbyhuman-computerinterfaces.
Mostcommonly,eSportstaketheformoforganized,multiplayervideogame
competitions,particularlybetweenprofessionalplayers.Themostcommonvideogame
genresassociatedwitheSportsarereal-timestrategy,fighting,first-personshooter(FPS),
andmultiplayeronlinebattlearena(MOBA).TournamentssuchasTheInternational,the
LeagueofLegendsWorldChampionship,theEvolutionChampionshipSeriesandtheIntel
ExtremeMastersprovidelivebroadcastsofthecompetition,andprizemoneyto
competitors.
SooninOlympicGames?SooninOlympicGames?
WecouldseeesportsbecomeanofficialpartoftheOlympicGamesby2020.The
Internationale-SportsFederation(IeSF),aSouthKoreanorganization,hasreceiveda
responsefromtheInternationalOlympicCommittee(IOC)outliningtheprocessandnext
stepstoallowesportstoberecognizedasanOlympicsport.
eSport
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2.  ORLD IDE
AUDIENCE
Thereare2.2billionviewerswhohavea
(high)interestinsports.Atthesametime,
thereare2.1billiongamersworldwide.
56millionviewersarewatchingeSportson
58million“eSports-enthusiasts”in2012.
89million“eSports-enthusiasts”in2014
In2017145millioneSports-enthusiastsare
expectedworldwide.
205millionviewersarewatchingeSports
worldwide.
40%eSports-fanswhoarewatching
competitiveeSportsarenotactiveplayers
themselves.eSportsdeveloping“spectator”
 ARKET
Brandsareexpectedtospend$517million,
brokendowninto:
$155milliononadvertising,
$266milliononsponsorship,
$95milliononmediarights.
Consideringtherapiddevelopmentof
eSportscomparedtotraditionalsports,
annualsaleswithinthenextfew yearscould
exceed 1billionUSD.
In2012,eSportsgeneratedarevenueof
$130million
$194millionin2014.
in2017,$465millionareexpectedinsales.
Source:Newzoo’sGlobalEsportsAudienceandRevenueModel
“Esportsisnotonlygrowingexponentiallyasanew independentbusinessandindustry,it
isalsoacceleratingtheconvergenceofvariousestablishedindustries.Forbrands,media,
andentertainmentcompanies,esportsprovidesachancetocapitalizeonthefavorite
pastimeofdigitalnativesandillennials:playinggamesandwatchinggamecontent.
iththearrivaloflivestreamsandevents,gaminghasenteredtherealm ofbroadcasters
andmediathatcannow applytheiradvertisingbusinessmodeltoamarketpreviouslyout
ofreachforthem.”
-Peterarman,CEOatNewzoo
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3. Source:StatistaInc,Internetstatisticscompany/Newzoo’sGlobalEsportsAudienceandRevenueModel
FACTS
Coca-ColasponsorstheLeagueof
Legends orldChampionships.
Buffalo ild ingsandArby's
attachtheirnametoThe"ELeague,"a
competition/realityshow that
broadcastsgamesofCounter-Strike:
GlobalOffensive.
GeicoGeicohasa"pro-tip"serieson ajor
LeagueGaming's LG.tv.
RedBull,abrandsynonymouswith
cutting-edgesportsmarketing,has
madeamassivecommitmenttoesports.
TheTheNBAannouncedapartnership
withvideogamepublisherTake-Two
InteractiveSoftwareInc.toform the
NBA2KeLeague.
TTwitch,receives2.1millionunique
streamersamonth.It's84thonthe
Alexarankingoftheworld'smost
popularwebpages.
$20millionprizepoolforthesixth
InternationalDota2eSportstournament.
AmazonacquiredTwitch(astreaming
platform online)in2014fornearly$1
billion.
LeagueofLegendsmadeover$1.6
billioninrevenuein2015.
269millionU.S.dollarswere
generatedinUSAbyeSportindustry
in2016.
TheU.S.has18.7millioneSports
enthusiastsandanother18.8million
whoqualifyasoccasionalviewerstuning
inonceamonth.
 orethanhalfofAmericaneSpo orethanhalfofAmericaneSportsfans
areemployedfulltime,44%areparents
and,38%arewomen.
USA
Some$Partnership
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