1. GFAA 9/20/14 P a g e | 1
A celebration of the best fine art exhibitions produced around the world
Premier edition 2014
Executive Summary
We are pleased to announce the Global Fine Art Awards (GFAA) premier edition launching this
fall. In October, the finalists will be announced, and the program culminates in the award ceremony in
Miami Beach on Monday, December 1, 2014.
The GFAA program honors those who create exhibitions that exemplify innovation in design, historical
context, educational value, and public appeal. This program champions an interest and passion for fine
art and its educational value to society.
By establishing an annual award cycle and a live ceremony, the program intends to engage an active
and growing audience for fine art.
While the program endeavors to inspire people to be more passionate about art, it also presents
important opportunities for partners to support this innovative initiative and grow their brand and
business through sponsorship.
Program Overview:
This award program recognizes and rewards the best fine art exhibitions and installations of the past
year (Aug 1, 2013 – Jul 31, 2014).
The format is both digital and live:
Digital: The website will showcase the nominees with photo and video representation of the works and
provide public engagement and interaction via social media and online voting for the “Youniversal”
award.
Live: On Monday, December 1, 2014, the winners will be announced during a live ceremony and event
in Miami. By connecting with the heritage and timing of Art Basel Miami Beach, leveraging the vast
resources of the market and its increasingly global image, Miami is the ideal location for the awards
ceremony.
Award Categories

2. GFAA 9/20/14 P a g e | 2
For the first edition of the program, there are five categories: Post-War and Contemporary (WWII to
present); Impressionist and Modern (1838 – WWII); Renaissance, Baroque, Old Masters and Dynasties
(1200-1838); Ancient Art; Public or Outdoor Installations.
Nomination and Judging Process
The selection process of the nominees consisted of researching over 200 museums and their 1,000+
exhibitions that opened during a twelve month period (Aug 1, 2013 – Jul 31, 2014), in addition to
continuous tracking of over 50 major sources of art editorial and review. The 66 nominees in 5
categories include exhibitions from 18 countries, 36 cities and 5 continents. Twenty-six of the top 100
art museums visited in the world are represented in our list of nominees, including 11 of the top 20
(April 2014 survey, The Art Newspaper).
Judges with extensive knowledge and understanding of the art world are an essential aspect of the
program. Art professionals with a range of different backgrounds establishes diversity in the voting
process. Our Jury is comprised of these highly-esteemed art professionals:
• Dean Phelus, Senior Director International Programs and Events, American Alliance of Museums
• Peter Trippi, Editor-in-Chief, Fine Art Connoisseur
• Cathy Leff, Art Consultant and former Director, Wolfsonian–Florida International University
The GFAA Jury reviewed the nominees, added additional candidates based on their experiences, and
selected their respective finalists in the five categories. From the composite top finalists, one award
winner in each category will be selected by the judges’ voting.
Additionally, the public is actively engaged in the process, with a sixth award, determined by voting on
the GFAA website.
Prizes
The six winners, to be revealed at a ceremony event in Miami on December 1, 2014 will receive a limited
edition trophy-award, designed by the world-renowned artist, Hedva Ser. A UNESCO Artist for Peace
since 2011, Hedva Ser’s monumental bronze sculptures have become symbols of peace, tolerance, and
intercultural outreach around the world. Ms. Ser is the recipient of the prestigious Legion d’Honneur
and the Chevalier des Arts et des Lettres awarded by the French government.
Education and Charity
An integral component of the GFAA program is education. Through our marketing initiatives and the
content on our website, we will expand the collective view of fine art in a contemporary context, and
augment the voice of each of the nominated exhibitions and their respective organizers. By combining

3. GFAA 9/20/14 P a g e | 3
the reach of the current supporters of the nominated institutions, together with strong social media
platforms, the total audience exceeds 25 million supporters of fine art.
As part of our educational mission, the GFAA program is partnering with a global children’s art
charity, the International Child Art Foundation (ICAF), a 501(c)3 nonprofit that serves children in
over 80 countries.
Dedicated to universal prosperity and peace, the ICAF is focused on a “Creativity Revolution” to
maximize creative potential and inventiveness of children from around the globe. Both the ICAF
and the GFAA believe that the arts nurture creativity and foster empathy for collaborative
innovation.
The GFAA is partnering with the ICAF to further promote the ideals of art, creativity and peace. A
portion of net proceeds will directly benefit the ICAF programs.
Mission and Vision
The Global Fine Art Awards (GFAA) has as its primary purpose to elevate the importance and relevancy
of fine art in the world today: economically, socially, and culturally. It acknowledges the
accomplishments of the respective nominees, and celebrates the award winners. The program also
benefits the public image and branding of its organizers and supporters.
The GFAA program will attract a heightened interest of global art collectors and the sophisticated
market affiliated with the world of fine art; and engage existing supporters of cultural institutions. The
awards ceremony will be an exclusive and prestigious affair, with national and international media
exposure.
Additionally, the program endeavors to connect fine art with a much larger and broader audience. This
will be achieved via photo and video representation of the exhibitions on the website, each piece
accompanied by curated music, augmented by a comprehensive social media campaign and online
voting for the final award - “YOUniversal.”
The importance of fine arts is undeniable. Presenting no barriers of language, time or place, the
practice and study of art are ideal platforms to improving communications, relationships and general
understanding of mankind.
Many cultural sectors have increased their audiences over the past decade. The popularity of fashion,
cooking, design and architecture, dancing and singing have all grown over the past decade through an
increasing number of reality shows and awards. At the same time, fine art has lost visibility, and there
is no significant global art award program in the world today.
Drawing on research of these cultural trends, as well as our experiences with The Webby Awards and
the “Power 100” feature of Art+Auction magazine, the GFAA program intends to create the
opportunity for fine arts to expand in the popular culture space.

4. GFAA 9/20/14 P a g e | 4
Sponsors and Patrons:
Support through sponsorship and patronage will enhance the success and reach of the GFAA program.
Each sponsor and patron will be featured on the GFAA website, social media, PR and marketing
materials, in addition to benefiting from the prestige associated with the GFAA program.
• 170 million people visited the 100 top museums in the world last year; 25 million people already
support the GFAA nominees (based on estimated numbers of membership, email lists, social media
and visitors).
• GFAA is executing a comprehensive social media and PR campaign to broaden the reach and
audience for all nominees and partners, to create viral involvement from social media engagement
and online voting on the website www.globalfineartawards.org.
• Significant digital and social media platforms: GFAA anticipate 1.5 million unique visitors to the
GFAA website and social pages.
As sponsor or patron you will also contribute to the evolution of GFAA as we continue to increase our
marketing and production, as well as add additional categories of awards in the coming years.
We would like to discuss with you opportunities to build your image and grow your business through
sponsorship of the GFAA program.
Judy Holm and Adrian De Brasi, GFAA Co-Producers
Corinne Arazi and Ivonn Goihman, GFAA Host and Honorary Committee Co-Chairs
Kate Shanley, GFAA Art Liaison, Honorary Committee
Hedva Ser, GFAA Art Ambassador, Honorary Committee
Jeff Atlas, GFAA West Coast Committee Chair
A.J. Holm, GFAA Business Development
Renee Farina, GFAA Art Research
Dr. Ashfaq Ishaq, ICAF Founder
*DISCLOSURE: We endeavor to identify and nominate the best works. This is a delicate balance of elements - each research and
jury member has unique a background, training and experience which ultimately creates a blend of ideas and evaluation. The
nature of the GFAA is subjective- as the opinions of each contributor, researcher and judge are relevant to his or her background
and experience. TheGFAA team does not influence the judges in any way. We select a diverse body of judges who we feel is
objective, respected and knowledgeable. The final selection of finalists and winners are entirely in the hands of the GFAA Judges
who select and vote through an independent process. Additionally, a final award, is a result of online votes on the GFAA website.
Legal disclaimers: one vote per email address per day. Voting is counted by unique email addresses; each voter is allowed one vote
per day during the voting period: October 15, 2014 (0:01 a.m. Eastern Standard Time) through November 15, 2014 (11:59 p.m.
Eastern Standard Time). In the case of a tie with the exact number of votes for more than one nominee, the GFAA Judges will vote
to break the tie. All results are audited by our vote tabulation consultants. Judges may not vote for any entry with which they have
a conflict of interest.
####

5. GFAA 9/20/14 P a g e | 5
The GFAA Leadership Team - International, Creative and Passionate.
Partners with strong experience and dedication to elevate the importance of fine art.
We have formed a global, diverse and experienced team – committed to achieving the mission of the
GFAA program. The core team for this important and extensive project is comprised of nine highly-
experienced professionals, each with over twenty years in their respective areas of expertise.
By assembling the best and brightest professionals with unequaled passion for fine art, and by fostering
a philosophy of teamwork, we are creating a dynamic and sustainable program.
The unique combination of these individuals leverages business acumen, marketing savvy and media
expertise coupled with international insights, strategic thinking, education and artistic abilities.
Blending each team member’s unique set of experiences with the common ties to art, the success and
future growth of the GFAA program are ensured.
Judy Holm, GFAA Founder and Co-Producer, Founder Aspirations Marketing and PR
In addition to lifelong education in art history and passion for art, Ms. Holm
has been immersed in the world of art fairs, biennials, galleries and museums
for many years. She started creating corporate art programs and partnerships
for Citibank Florida in 1994. Recent highlights include developing strategic
partnerships for a large media client, and private client events during Art Basel
Miami Beach for the past four years including the production of “Power 100”
event for Art+Auction magazine in 2013, attended by over 300 guests. She
developed an “Art Concierge” business in Venice, Italy for the Biennale 2011,
and continues to consult with art clients internationally.
She also has vast experience in the financial services sector, where she directed marketing strategies to
integrate art, cultural and educational programs: Wells Fargo, Fidelity Investments, Charles Schwab
and Citibank.
Ms. Holm’s background includes twenty-five years of experience in arts and culture, direction of more
than 60 art installations and 600 cultural events throughout the United States and Europe. She is
classically trained in art, opera, symphony, ballet, literature and film.
As a public relations professional, she maintains an international network and media reach of over
1,000 targeted journalists and influencers in mainstream news and cultural publications.

6. GFAA 9/20/14 P a g e | 6
A resident of Miami Beach, she also works in New York and San Francisco, with strong connections to
Europe and Latin America. Ms. Holm received bachelor’s degrees in Economics and French Literature
from U.C. Berkeley, and an MBA from l’Ecole Superieure de Commerce de Paris (ESCP).
Adrian De Brasi , GFAA Co-Producer , CEO INSIGHT Media Content & Strategy
In addition to being an award-winning internationally renowned photographer,
Mr. De Brasi started his career in the fields of documentary productions,
multimedia and photography in 1994 serving groups like Leica Camera, National
Geographic and Discovery Network.
He achieved significant impact and contributed to the evolution of the
entertainment industry, and became a Production Executive in the year 2000,
where he led several large-scale multimedia and broadcast TV productions,
advertising campaigns, programming content and multimedia projects.
During this time, the idea of creating a marketing agency was born and later in 2008 Adrian founded
INSIGHT, a now established integrated communications firm representing clients such as DIRECTV,
LAN Airlines, ESPN and Telemundo.
Mr. De Brasi graduated from Brooks Institute, Santa Barbara with a degree in Commercial Advertising
& Audio Visual Productions.
Funded in early 2008, INSIGHT has since grown to become a full-service integrated communications
firm with offices in Miami, Los Angeles and Buenos Aires, Argentina.
Kate Shanley, GFAA Art Liaison, Honorary Committee, Publisher and Sales Director of
preeminent art and culture publications
President of ArtMediaCo: Independent consultants with 32 years of experience in
the art world: Business development and marketing projects for arts and culture
related websites and magazines, promotion of art fairs and representation of
individual artists. From 2003 - 2009 ArtMediaCo published The International
Guide to Art Fairs and Antiques Shows.
Clients include: Artnet news, The Art Newspaper, Flash Art International, W
Magazine Art Issue, Whitewall, Art + Auction, Artinfo.com, exhibit E,
galleryManager.
In addition to running her own company, Ms. Shanley’s experience includes top publishing roles with
several of the most critically acclaimed art publications: Artnet (current): Director of Arts + Culture
Business Development; Art + Auction Magazine: Publisher; Flash Art Magazine + Art Diary

7. GFAA 9/20/14 P a g e | 7
International: US Sales Director; The Art Newspaper: US Sales Director: Launched the first US office in
1995.
Corinne Arazi, Host Committee and Honorary Committee Co-Chair, CEO and Founder, Bons
Baisers de Miami
Website Owner, Publisher, Journalist, and Arts Advocate, Corinne’s upbringing
emphasized the importance of taking risks to follow her dreams.
Fluent in four languages, Corinne places importance on leadership, research,
innovation, arts and education as she dedicates her entrepreneurial skills to
support cultural initiatives worldwide.
Corinne is Swiss-French, and resides in NYC and Miami.
Ivonn Goihman, Host Committee and Honorary Committee Co-Chair, Director of Luxury Sales
Douglas Elliman Real Estate
An expert in the international real estate market in Miami, Ivonn combines
her passion for art with a strong knowledge of the global art trends and pulse in
Miami.
Originally from Colombia, Ivonn resides in Miami, while maintaining strong
ties to Latin America.
She and her husband are avid collectors of contemporary art, and previously owned a gallery in Coral
Gables.
Jeff Atlas, West Coast Committee Chair, President and Founder, Involved Media Group
Jeff is an award-winning advertising and media professional. He has worked
for and founded some of the most prestigious firms, including the San
Francisco office of Saatchi & Saatchi Advertising where he was the youngest
president of a Saatchi & Saatchi office.
Currently the President and Founder of Involved Media Group, he develops
innovative ways for non-profit organizations to raise revenue through a variety
of programs with corporate partners. This includes creating digital sponsorship
programs, cause-related marketing events, and consulting on ways that non-profits organizations can
maximize their revenue potential with a wide array of corporate marketing partners.

8. GFAA 9/20/14 P a g e | 8
Jeff is originally from Washington DC, a graduate of Amherst College, and lived for many years in New
York. He is currently a resident of San Francisco and Napa, CA.
He and his family have made substantial gifts to the National Gallery in Washington DC, with over 200
19th Century works, including Edouard Vuillard, de Toulouse Lautrec and Edvard Munch.
Hedva Ser, GFAA Art Ambassador, Honorary Committee
Hedva Ser’s body of internationally recognized work includes tapestries,
watercolors, and jewelry, but she is best known for her powerful sculptures. Ms.
Ser’s monumental bronzes have become symbols of peace, tolerance, and
intercultural outreach around the world.
Hedva Ser is one of Europe’s pioneers using art in the goal of creating social
progress. Over the years, her work has provided focus and physical connection
to her efforts to build peace through art.
Ms. Ser is the recipient of the prestigious Legion d’Honneur and the Chevalier des Arts et des Lettres
awarded by the French government.
In 2011, UNESCO, the United Nations Educational, Scientific and Cultural Organization, similarly
honored Hedva Ser, naming her a UNESCO Artist for Peace.
Hedva speaks through her art with an eloquence that has placed her among the rare artists that has
successfully brought people together to reflect and discuss some of the most difficult issues of our
times, and continues to use her art to transmit the message of peace to new generations.
Through her exhibitions all over the world, Ms. Ser has placed her art at the service of peace, of which
her monumental sculpture, ‘Tree of Peace,’ has become an emblem.
A.J. Holm, GFAA Business Development Consultant
Arnold “A.J.” Johnson Holm is a native Californian with strong ties to the
Sacramento and San Francisco Bay Area communities; he has been helping to
build community and business relationships throughout California and the U.S.
for over two decades.
His Business Development and Account Management experience spans
multiple sectors, including financial services, higher education, state and local
government, and nonprofit.

9. GFAA 9/20/14 P a g e | 9
Through his work, Mr. Holm has contributed to the success and growth of organizations including
Franklin Templeton, G.T. Global, University of California San Francisco, California Department of Public
Health, and Sacramento Loaves and Fishes.
He is a graduate from Drexel University where he received his Masters of Public Health, and California
State University, Sacramento, Bachelors of Arts degree in Organizational Development. His interest in
Art began early with family visits to Museums and reinforced through obtaining a certificate in Culture
and Art History from the University of Barcelona, Spain.
A.J. is passionate about improving the condition of the less fortunate populations by creating advocacy
and smart business practices that create resources and make a positive difference in people’s lives.
Renee Farina, GFAA Art Research, Art History expertise in Old Masters, Modern and
Contemporary
Ms. Farina holds a Master’s degree in History of Art and History of the Art
Market; Modern and Contemporary Art from Christie’s. She received her BA in
History of Art focusing on Roman History and Italian Medieval and Renaissance
Art from Indiana University, Bloomington, where she presented her thesis on
Botticelli’s Mystic Nativity and competed for an academic scholarship (Menz
Award).
At Christie’s Old Masters Department, she worked on cataloguing, condition reports, research,
photography, catalogue essay writing and inventory.
Ms. Farina is trilingual, which served at Christies, where she translated manuscripts, served as a
translator with Italian and Spanish speaker clients, translated simultaneously during meetings, and
assisted with multi-lingual phone calls during auctions.
In addition to Auction House experience, Ms. Farina has gallery experience managing the Ca D’Oro
Gallery in Miami; her responsibilities included installations in NYC and Miami, exhibition curation, art
fair organization and logistics. She is opening her own gallery in Wynwood/Miami in 2014.
Please contact A.J. Holm, Business Development Consultant, for sponsorship opportunities,
ajjp.holm@gmail.com or 916-340-4793.